According to a comprehensive analysis of the market size and development trend of TWS headphones in 2022, it can be found that the shipment volume of TWS headphones has increased rapidly year by year since its birth. According to the data released by the recent research agency, the global TWS headphone shipment volume in 2021 is 310 million units, an increase of 24.84% year-on-year, and the market is expected to continue to grow in 2022.
The magical market of TWS headphones, in the 6 years of high-speed outbreak, has achieved a number of related companies in the surge in revenue. Since the development of the market, there are many product brands, the functions are becoming more and more abundant, the appearance design is constantly innovating, the sound quality experience and battery life are constantly upgrading, and the features of different brand products are rich and colorful, bringing consumers a variety of choices and new audio experiences.
Previously, I love audio network to share with you the 2022 TWS headphone development trend prospects, today based on the I love audio network summary of 10 TWS headphones released in the first half of 2022 new product data, to analyze the future development trend of TWS headphone products.
New TWS headphones released in the first half of 2022
I love audio network to pay attention to TWS headphone market information to understand that in 2022, there have been 10 major TWS headphone brands released new products, namely Cleer, Sony, OPPO, Shaoyin, Xinsheng, Huawei, Honor, Oladance, realme, Black Shark. Among them, there are 5 mobile phone brands and 5 audio brands.
Mobile phone branding
In the first half of 2022, the mobile phone brands that released new TWS headphones are OPPO, Huawei, Honor, realme, and Black Shark, which are 5 brands and the new TWS headphones are concentrated in February and March. Let's take a closer look at the characteristics of these new products
OPPO ENCO X2
Features:
OPPO Enco X2 was released on February 24, 2022. OPPO Enco X2 is in the background of "most headphone manufacturers distinguish between high and low-end headphones through noise reduction functions, but ignore that 50% of users pay attention to sound quality when purchasing headphones", with "true wireless headphone sound quality ceiling" and "studio-level sound quality" as the goal, jointly with the internationally renowned audio brand Tanner Audio and music master Hisaishi Jean for research and development and tuning.
In terms of appearance, the design of the handle-like in-ear type is adopted, the earphone handle is shorter, and the shell curve of the fuselage at the ear is more suitable for the human ear, which enhances the wearing comfort.
In terms of noise reduction, oppo Enco X2, although the main sound quality, but the noise reduction function is also very strong. The headphones support dynamic noise reduction, intelligent recognition of application scenarios to adjust the noise reduction intensity, the maximum noise reduction bandwidth of up to 4000Hz to achieve more effective human voice noise reduction.
In terms of voice coil, the ultra-thin DCCA voice coil is adopted, and the wire diameter is only 0. 033mm, about 1/3 of a human hair, the vibration quality of the speaker made of it is reduced to the extreme, high sensitivity, high resolution, and high-frequency details are revealed. The headphone's 11mm full-frequency driver adopts a 0.0095mm rare cast LIQUID crystal diaphragm, which has the characteristics of light weight, high rigidity and high speed of sound, making the vibration quality of OPPO Enco X2 drop by 30% compared with the previous generation.
In terms of transmission technology, OPPO Enco X2 adopts the new LHDC4.0 technology, and the audio transmission bit rate is 3 times stronger than that of traditional wireless communication technology, realizing Hi-Res high-resolution transmission and reaching hi-Res Audio Wireless gold standard certification.
In terms of battery life, OPPO Enco X2 supports up to 40 hours of long battery life. Support fast charging, charging 5 minutes to listen to songs for 2 hours. In addition to wired charging, OPPO Enco X2 also supports Qi wireless charging, allowing users to get rid of the limitations of complicated cables.
Huawei FreeBuds 4E
Features:
FreeBuds 4E was released on March 16, 2022.
In terms of appearance, the headphones still adopt a handle-shaped semi-in-ear design with good ventilation, and the weight of the headphones is only 4.1g, which brings a comfortable wearing experience with a sense of air according to the ergonomic design.
In terms of noise reduction, FreeBuds 4E is equipped with human ear adaptive noise reduction technology, and the headphones match a set of parameters that meet the current ear canal structure and wearing state in multiple sets of noise reduction parameters after detecting the user's ear canal to optimize the noise reduction experience. The headset features a new game audio encoding that supports low-latency game modes to provide gamers with a strong guarantee.
Inside the headset, an independent sound cavity with high sealing and air ducts form a set of low-frequency enhanced engines, and the air flows in the low-frequency engine to produce resonance, bringing a waterfall bass. The sound unit adopts a 14.3mm diameter wide-range unit, and the sound frequency is as high as 40kHz, making the treble transparent and full.
In terms of battery life, the headset has a single battery life of about 4 hours with the charging box can have a 22-hour battery life, the headset supports fast charging, and the 15-minute charging can listen to songs for 2.5 hours.
Honor Earbuds 3Pro
Features:
Honor Earths 3Pro was released on March 17, 2022.
In terms of appearance, the headphones adopt a handle-shaped in-ear design to provide a more comfortable wearing and listening experience. The texture of the headphones is consistent with the charging case, and the smooth and rounded body is more silky when sliding, and it is comfortable to wear.
In terms of sound quality, the fuselage is equipped with an 11mm ultra-large amplitude large dynamic and a ceramic tweeter, forming an ultra-broadband coaxial dual unit, bringing users an atmospheric and natural listening experience. Among them, the dynamic coil unit adopts a polymer liquid crystal diaphragm, which has a higher modulus, which can effectively suppress high-frequency split vibrations and respond faster; the large size of 11mm can agitate more air, which can bring a maximum amplitude of 0.6mm, making the bass more surging and shocking.
In terms of noise reduction, headphones provide two special sound modes, "noise reduction" and "transmission", which are used for noisy environments and when human voices need to be heard clearly. The noise reduction mode is divided into four gears such as smart, light, medium and deep, among which the smart mode headphones will carry out intelligent noise reduction control according to the ambient sound, allowing users to completely free their hands and enjoy noise reduction.
In terms of battery life, Honor Earths3 Pro supports 5C fast charging, in the actual use of headphones 5 minutes of charging can reach 35% of the power, can bring 2 hours of listening to the experience of listening to songs, and 5 minutes is only equivalent to the time we brush our teeth, headphones with the charging compartment can achieve 24 hours of ultra-long battery life.
realme Buds Air3
Features:
Realme Buds Air3 was released on March 22, 2022. As realme's first flagship noise-cancelling headphones, it boasts flagship performances such as 42dB active noise cancellation, gold-eared sound quality, and support for fast charging.
In terms of appearance, the realme Buds Air3 adopts an ergonomic in-ear design, weighing only 4.2g per ear, and is compact and delicate, bringing a light air-like wearing feeling. In terms of waterproofing, realme Buds Air3 has reached the IPX5 waterproof level, without fear of sweat and liquid splashing, so that users can use it anytime and anywhere.
In terms of sound quality, the headphones use a 10mm LCD large dynamic to make the bass surging and powerful, and the mid-to-high pitch elasticity is pleasant, bringing a more shocking music experience. The headphones also support Dolby Atmos for high-quality sound around stereoscopic sound for a cinematic listening experience.
In terms of noise reduction, realme Buds Air3 uses a self-developed deep-sea noise reduction system, equipped with a new customized digital noise reduction chip realme R3 Chip, which supports the deepest -42dB ANC active noise reduction. Realme Buds Air3 supports dual-microphone AI call noise reduction, which can intelligently pick up vocal signals with high signal-to-noise ratio, and with AI deep neural network intelligent algorithms, it can greatly reduce the ambient noise during calls in noisy environments such as outdoors and shopping malls, making communication easy and unimpeded.
In terms of battery life, the realme Buds Air3 is equipped with a 546mAh large-capacity battery, which can bring 30 hours of comprehensive battery life performance, the headphones can play music for up to 7 hours at a time, and also use fast charging technology, the headphones flash charge for 10 minutes, and can be used for 100 minutes.
Features:
Black Shark Fengming True Wireless Headphone Noise Reduction Edition was released on March 30, 2022, compared with the ordinary version of noise reduction, battery life and other aspects of upgrades.
In terms of appearance, the charging box adopts a transverse rectangular design, frosted texture, small and portable size. The headphones are designed above the headset cockpit for easy removal. The fuselage adopts a handle-shaped in-ear design, and the texture of the fuselage is consistent with the charging case. The earphone handle adopts a more three-dimensional quadrilateral design, similar to the interspersed structure of the headphone head, and the back is designed with the "BLACK SHARK" brand LOGO.
In terms of sound quality, thanks to the 12mm large dynamic unit, the headphone bass is surging with texture, biased towards warm plugs, thinner mid-range vocals, good high-frequency extension, and is an earbud that enhances bass but is biased towards balanced tuning. In the case of large wind speed on the top floor, the game is black, there is no wind noise, and the opening noise reduction and game mode can be a black battle that does not disturb the people around you anytime and anywhere.
In terms of noise reduction, adaptive active noise reduction, up to 40dB depth, has obtained the A-level certification of the National Industrial Information Security Development Research Center; you can choose "noise reduction", "normal" and "transparent" three different noise reduction modes, headphone mode has "music" and "game" two, users can switch different modes at will through touch. After wearing headphones to open the noise reduction function, you can obviously feel the surrounding keyboard sound and ac sound significantly reduced, and the noise reduction function has been greatly improved compared with the ordinary version of the Black Shark Phoenix Ming true wireless headphones.
In terms of battery life, the headset can achieve 30 hours of battery life with the charging box, support fast charging technology, and charge for 15 minutes to last 3 hours.
Audio branding
In the first half of 2022, the audio brands that released new TWS headphones are Cleer, Sony, Shaoyin, Xinsheng, and Oladance, which are the five brands and the new TWS headphones are concentrated in February and March. Let's take a closer look at the characteristics of these new products
Cleer ARC arc
Features:
Released on December 31, 2021, the Cleer ARC Open-Ended True Wireless Headphones have been recognized by the "German Red Dot Award" and the "Contemporary Good Design Award" for this new earhook design. It can bring open music experience to users while effectively solving the problems of "ear swelling and pain, unhygienic ear canal, and sweating caused by long-term wear of in-ear headphones".
In terms of appearance, the fuselage adopts an earhook design, and the ergonomic design of the headphones with the rotatable headphone head design can achieve the effect that the user does not wear for a long time and is firm and loose. The opening and closing of the charging case adopts a zipper design, which can avoid the situation that the headphones roll off when the magnetic headphone charging box is dropped, causing the headphones to be damaged, and can also prevent accidentally opening the lid when carrying the headphone charging box in the pocket.
In terms of sound quality, there are multiple listening effects with front and back sound holes, bringing users a better listening experience. At the same time, the sound of the front and back sound holes can be accurately overlapped and canceled out, resulting in smaller sound leakage.
In terms of call noise reduction, a single Clear ARC "sound arc" open-ended true wireless Bluetooth headset is equipped with 2 microphones working together to achieve clear calls.
In terms of battery life, the Cleer ARC "Arc" headphones have a 7-hour battery life.