From consumption to "automobile + industry", how does Siyuan define the next decade?

Jiwei network news, just past 2021, for The continuous deep ploughing of the power management chip track of Siyuan Semiconductor, is very extraordinary. This year, the company's tenth anniversary, housewarming a new location; steady growth in performance, TWS headphone charging warehouse SOC chip market share continued to rank first; Siyuan Semiconductor set up R & D centers in Shanghai and Zhuhai, and the scale of personnel is also growing.

In the past two years, The cumulative shipment of SOC chips in the TWS headphone charging compartment of Siyuan Semiconductor has exceeded 700 million. According to The Semiconductor, there are currently up to 100+ branded headphone products equipped with the battery management chip of Vision Semiconductor. Its customers include Xiaomi, OPPO, OnePlus, realme, TRANSSION, Meizu, 1MORE, Baidu, NetEase, Wanderer, JBL, Harman, Motorola, Lenovo, Shengkuo, Bess and other well-known brands at home and abroad, serving hundreds of millions of consumers around the world.

In the blink of an eye, the time has entered 2022, and Siyuan Semiconductor, which has taken root in the power management chip market, has also entered the second decade. Counting the development of the past ten years from 2011 to 2021, "insight + focus" is the key to the rapid growth of Siyuan Semiconductor.

Huang Lin, Marketing Director of Siyuan Semiconductor

Huang Lin, marketing director of Siyuan Semiconductor, said: "From the beginning to the tenth year, in this process, we have seized two market segments to make breakthroughs, from the early focus on the mobile power market, to the TWS headset and smart wearable market in recent years. We have accurately captured market opportunities and firmly grasped these two major tracks. Because of this, the company has continued to grow over the years, from performance revenue to team size. ”

Thanks to the long-term investment, dedication and persistence of the Siyuan Semiconductor team, the company has also achieved great results in the client in the past two or three years, Huang Lin revealed: "Nowadays, more and more brand customers recognize our products, and gradually put Siyuan Semiconductor in the position of an important supplier. At the same time, customers are also willing to continue to cooperate with us in depth and put their product planning into practice together, which will also help us develop more steadily and smoothly in the next decade. ”

After the TWS boom, the market segment still has broad prospects

Affected by the epidemic and the overall slowdown in the growth rate of the consumer electronics market, TWS headphones, as the big IP of consumer electronics applications, have also shown a downward trend year by year.

But this has not affected the rhythm of Siyuan Semiconductor's continuous deepening of the TWS headphone track, after all, the heat in the short term has faded, and it is only a stage of market fluctuations. In the long run, TWS headphones still have full potential for segmentation needs to be tapped.

Huang Lin said: "We look at the market, not only look at the short-term half a year or a year, we will look forward to the next 2-3 years or even 3-5 years." After the changes in the entire market and the adjustment of the industry over the years, the TWS headset industry has a relatively mature product and technology accumulation. However, we believe that there is still room for further improvement in many details, whether it is from the power consumption of the entire product, and the conversion efficiency, or from the leaner design and higher cost performance of the product. ”

The outbreak of the epidemic will inevitably bring more uncertainty to the entire consumer electronics market represented by TWS headphones, but this is only a dynamic change and does not reflect the long-term market trend in the future.

To really gain insight into the future market development, Huang Lin believes: "It still depends on where the next trend of such products will go, and now, we can see that many brand customers are gradually extending the positioning of TWS headphones from a single headset to a high-quality entry-level product of intelligent ecology." It is believed that more brands will continue to move in this direction in the future, which means that TWS headphones will have expected growth. ”

Insight into the deeper market demand is the key to the reason why Siyuan Semiconductor can "ride the dust" in the industry. However, to grasp the changes and opportunities in market demand, we need the linkage and cooperation of the entire company, Huang Lin said: "When we really face customers, we will not only have marketing and sales personnel, but also colleagues in research and development, quality and operation. In the face of the development and changes of the market, as well as some existing needs and future needs of customers, we will closely follow the needs and ideas of customers to do services. Therefore, whether it is facing the customer's technical support, design services, new product research and development, new architecture or new technology breakthroughs, we can see the needs of customers at the first time, and then respond quickly in the shortest time, which is also our most core advantage. ”

Siyuan talent concept: with "growth + win-win" as the core, adhere to long-termism

The popularity of domestic substitution of semiconductors has created a thriving scene in the domestic semiconductor entrepreneurial circle today. However, with the rapid increase in the number of enterprises, the contradiction between supply and demand of talents has become more and more acute, which has also triggered the phenomenon of "inner volume" of talents in the semiconductor industry from the end of last year to this year.

According to the "China Integrated Circuit Industry Talent White Paper (2019-2020 Edition)", it is estimated that by 2022, the demand for talents in the entire industry in the mainland will reach about 744,500 people, with a huge gap; at present, only 6.53% of the practitioners have master's degree or above, and there is a serious shortage of experienced industry experts and applied technology research and development talents. It is expected that by 2022, the gap of domestic integrated circuit professionals will be as high as 250,000.

Talent has thus become the core competitiveness of domestic semiconductor companies today. Siyuan Semiconductor has always cherished talents, Huang Lin said: "Siyuan Semiconductor attracts and retains more talents from multiple angles of hard and soft. For our internal employees, we always uphold common growth, mutual benefit and win-win results. The company's team atmosphere is very harmonious, we often share information internally, including market changes, the company's development status, and the sharing of revenues, and based on this, our personnel stability is very good. ”

In view of the "inner volume" of talents, Siyuan Semiconductor also focuses on the long term and adheres to long-termism. Huang Lin told the author: "Since the beginning of these two years, we have paid more attention to our own internal training, and will invest more time and energy to target new people, including students who are about to join the school. We have a good interaction with some schools, although this long-termism can not see the actual effect in the short term of one or two years, but in the long run, it is equivalent to planting a seed, whether it is from the internal atmosphere or external influence of the company, can form a more attractive effect on talents. ”

Up to now, Siyuan Semiconductor has set up R&D centers in Shenzhen, Shanghai, Chengdu and Zhuhai, with about 62% of the R&D team members graduated from the Hong Kong University of Science and Technology, Huazhong University of Science and Technology, University of Electronic Science and Technology of China, Xi'an Jiaotong University, Xidian University and other well-known universities, with a master's degree or above accounting for more than 50%. As of March 31, 2022, the company has applied for and obtained more than 80 independent intellectual property rights.

The current decade: based on the application of lithium batteries, rooted in the "automotive + industry" track

Lithium batteries have now become the main power supply carriers for various applications such as small consumer electronics and large new energy vehicles, which has also promoted the current number of domestic projects around the lithium battery industry from upstream raw materials to battery equipment industrialization projects showing a rapid growth trend year by year.

According to the data released by the China Automotive Power Battery Industry Innovation Alliance on April 11, 2022, the loading volume of continental power batteries was 21.4GWh, up 138.0% year-on-year and 56.6% month-on-month, showing a rapid growth trend. Among them, the ternary battery loaded a total of 8.2GWh, accounting for 38.3% of the total installed vehicles, up 61.2% year-on-year, up 40.5% month-on-month; lithium iron phosphate batteries loaded a total of 13.2GWh, accounting for 61.6% of the total installed vehicles, up 238.8% year-on-year, up 69.4% month-on-month.

The rise in power battery loading will undoubtedly greatly promote the market demand for lithium battery chips to continue to soar. Due to the deep cultivation of the "battery application POWER + power management system chip" market for many years, Siyuan Semiconductor has already accumulated rich technical reserves and application experience in this track. Huang Lin said: "The company's main line of thinking in technology is very focused, we will focus on the main line of lithium battery application to layout products, and do more technical cultivation and reserves." There are many articles that can be done around the application of lithium batteries, whether it is mobile phones, smart wearables or industrial energy storage, power facilities and electric vehicles, etc., around the application and product design of batteries, there will be more low power consumption, large current and even high-precision battery charge and discharge management and metering. ”

In addition to consumer electronics applications, industrial, battery energy storage and electric vehicle applications with higher thresholds will once again drive Siyuan Semiconductor to a higher level in the next decade from performance scale to technical cultivation and reserves. Huang Lin pointed out: "In these two major application areas, the current domestic technology and industry are still relatively lacking, which is also worth our continuous deepening of the track." Therefore, whether it is the next five, ten or even twenty years, we will always focus on new energy and battery applications to do technology and products. ”

Riding on the "Dongfeng" of semiconductor domestic substitution, taking the application of lithium battery as the cornerstone, and continuing to take root in the "automotive + industrial" track, it will be the direction of Siyuan Semiconductor in the next decade. As Huang Lin said: "Nowadays, whether it is the national level or the Shenzhen government, we have given us a lot of policy support; on the other hand, based on the various support and policies of the state, more customers are now willing to try to use domestic semiconductor products to do design verification and mass production applications." "Siyuan Semiconductor will also take this opportunity to think" to "go far" and define the next decade with better achievements. (Proofreading/xiaowei)