Matsui shares: has obtained Tesla, Xiaopeng, Weilai and other well-known car companies AVL qualification certification

Jiwei network news, recently, Matsui shares in an institutional survey said that in 2021, in the field of high-end consumer electronics that "shoutu", the company deepened cooperation with key customers, and achieved different degrees of sales growth in north American consumer electronics major customers, millet, Asus and other terminal customers.

At the same time, Matsui has established business cooperation with many new high-quality customers such as Honor, Google, Lenovo, Transsion, Logitech, Meta, Anker Innovation, iFLYTEK, Schneider, Kohler, etc., and has fully docked with ODM manufacturers such as Wingtech, Huaqin, and Longqi, effectively hedging the adverse effects caused by Huawei's lack of core and changes in the external environment, and achieving revenue of 480.4932 million yuan in the field of high-end consumer electronics for the whole year, an increase of 12.31% year-on-year. In the field of passenger cars in "Kaijiang", through technology and market two-wheel drive has opened up a new situation, has obtained by BYD, Tesla, Xiaopeng, Weilai, Geely, FAW, GAC, SAIC-GM-Wuling, Volkswagen, Toyota, Great Wall and other more than ten well-known car companies AVL qualification certification, and Yanfeng Group, Xingyu Shares, Ningbo Huaxiang, Minshi Group, Gehrheim and many other well-known auto parts manufacturing enterprises at home and abroad to establish strategic cooperative relations.

In terms of gross profit margin, Matsui said that the company's raw material costs accounted for a relatively high proportion of operating costs, and the prices of solvents and auxiliaries of the company's main upstream raw materials in 2021 rose by 32.90% and 12.12% respectively year-on-year, which had a certain impact on the company's gross profit margin. In 2022, in terms of cost-side control, the company will take multiple measures at the same time, including adopting the procurement mode of "strategic procurement, sales and procurement", actively using price control mechanisms or preparing domestic substitutions to alleviate the operational risks caused by raw material price fluctuations. In terms of open source, the company will continue to maintain a high level of gross profit margin in the industry by increasing the expansion of new customers and new markets, and continuing to launch innovative products.

According to Matsui shares, compared with traditional coatings, the use of new functional coating materials is relatively complex, the functional requirements are high, the main industry is characterized by high difficulty in access, high technical thresholds, and significant industry thresholds and certification barriers. The end customers of the new functional coating materials industry are high-end consumer electronics brand enterprises and passenger car (parts) brand enterprises, and the direct customers are the upstream mold factories of the above brand enterprises. Entering its supply chain requires the completion of the two-factory certification of "terminal certification" + "mold factory certification", and the entire entry process usually takes 1-4 years. In addition, the field of new functional coating materials is a typical technology-intensive industry. In order to continuously meet the characteristics of diversification, multi-change, customization and high quality of downstream products, all links in the industrial chain need to maintain the corresponding quality and rhythm of innovation. The rapid development of scientific and technological innovation and the rapid iteration of new substrates have put forward many challenges to the application of new functional coating materials, which requires related enterprises to create the best user experience for users through continuous R & D investment and technological updates.

In terms of 3C, Matsui pointed out that the market size of 3C high-end consumer electronics coatings is about 10 billion, the scale of the coatings market in the field of automotive coatings is more than 100 billion, and the market size of special equipment coatings is trillions.

Regarding the competitive advantage of automotive coatings, Matsui said that relying on the technical advantages accumulated in the field of high-end consumer electronics and the service advantages of rapid response, the company has now formed a differentiated automotive product system of anti-fog lamp coatings, PVD coatings, UV silicon coatings, piano black coatings, automotive water-based coatings, hardened coatings, lamp cup coating coatings, the above products are basically suitable for door handles, steering wheels, center consoles, dashboards, horn nets, car logos, rearview mirrors and other auto parts, which are resistant to dirt, Antibacterial and other functional aspects of better performance, better decorative effect, better texture and environmental protection, can better meet the needs of consumers for new texture, new vision, new body feeling of terminal products. In addition, in terms of technical technology, the current traditional auto parts coatings use hydroplating process, which is polluted by heavy metals and is strictly controlled by the state. The company took the lead in launching UV-cured PVD technology in China, compared with the traditional hydroplating process, the production process of this process technology is more green and environmentally friendly, and will not produce heavy metals and sewage, which has been recognized by more and more automotive terminal brand customers.

Regarding the acquisition of the Guangdong Ruitu project, Matsui believes that the target company Guangdong Ruitu mainly focuses on the research and development, production and sales of environmentally friendly functional coating materials such as insulation coatings and three-proof coatings in the fields of smart home appliances and new energy vehicles, and special resins for key raw materials, and the related products cover environmental protection products supported by national policies such as high-solids UV coatings and waterborne coatings, of which UV three-proof coatings have obtained product carbon footprint certificates issued by the China Quality Certification Center.

After years of deep cultivation and development, Guangdong Ruitu is breaking the monopoly position of foreign well-known foreign enterprises such as Dao Kangning, Japan's Shin-Yue, Germany's Pietros, The United States' Simi, Germany's Elan Tas, etc., and gradually realizing import substitution, which has formed a certain market competitive advantage. In terms of application areas, Guangdong Ruitu takes the field of smart home appliances and new energy vehicles as the main target market, which is in line with the company's strategic development direction. In terms of product positioning, Guangdong Ruitu focuses on the field of protective coating materials with insulation and three-proof functions, of which insulation products are mainly used in smart home appliance motor components, and three-proof products are mainly used for intelligent home appliances, intelligent control of new energy vehicles printed circuit boards and other internal structural parts, which have high complementarity with the company's products.

Looking forward to 2022, Matsui said that in 2022, the company's strategic determination and determination will remain unchanged. According to the orders in hand and customer situation, we estimate that the field of high-end consumer electronics is still a benign growth trend, on the other hand, with the continuous improvement of the penetration rate of new energy vehicles and new power vehicles, coupled with the continuous expansion of our own business scope and the continuous deepening of market expansion, the passenger car business will continue to maintain a good pace of development.

(Proofreader/Li Zhengcao)