Lead:
"He's a dark horse in the industry. In the context of increasingly fierce competition in the industry, he has achieved an average sales growth rate of more than 30% in the past three years; He set an industry record of building six automated polyester resin production lines in a single year; He also has a shortage of supply in the market downturn, and is expanding the polyester resin production line with a capacity of 100,000 tons! How did he do it? ”
"The ups and downs of the business sea are changing, and only innovation shows heroism." In the vast world of the coating industry, Zhengjie Group is like a dark horse, not only rising against the trend in the context of intensified competition in the industry, but also making great achievements in technological innovation and market development. This company, with its unique charm and strong strength, has attracted the attention of countless paint people. Today, let's follow the footsteps of "Fun Paint · Searching for the Original Record" and walk into Zhengjie Group to find out.
Behind the contrarian trend is inseparable from the source of power - innovation
"The times make heroes, and heroes are also timely." In the five-year strategic plan in 2020, Zhengjie Group advanced the layout, established Anhui Zhengjie New Materials Co., Ltd. in 2022, and built six automated polyester resin production lines with an annual output of 60,000 tons in a single year, creating an average sales growth rate of more than 30% in the past three years. Among them, the average increase in foreign exchange earned by exports was 220%; The average increase in warehousing tax is 180%. This is not only the feedback of the market, but also the crystallization of the wisdom and sweat of Zhengjie people. With their keen market insight, they flexibly adjust their strategic direction and keep up with the pace of the times, so as to stand out in the fierce market competition.
In addition, in the downturn of the market, Zhengjie Group's products are in short supply. This is due to their excellent product quality and excellent service guarantee. Zhengjie people know that quality is the foundation of enterprise survival, and service is the soul of enterprise development. Therefore, they always adhere to the principle of quality first, constantly improve the service level, and win the trust and support of many customers. In order to better meet the needs of customers, Zhengjie Group is accelerating the expansion of the polyester resin production line with a production capacity of 100,000 tons, so as to alleviate the situation of short supply.
"Innovation is the inexhaustible driving force for enterprise development." Zhengjie people have always put technological innovation in the first place, and have worked closely with many well-known universities in China (East China University of Science and Technology, China Jiliang University, Huangshan University) to continuously improve their professional skills and promote technological innovation and iterative upgrading of products in an all-round way. It is this persistent pursuit of technology that has enabled Zhengjie Group to achieve remarkable achievements in a short period of time. It has successively obtained more than 30 authorized patents and more than 110 kinds of products, which are widely used in strategic emerging industries such as construction machinery, aerospace and new energy.
"Science and technology are the primary productive forces." Zhengjie Group fully introduces high-tech production equipment, and strictly controls every production management link in accordance with system standards to ensure the high quality and efficiency of products. Today, its ultra-low-temperature curing polyester resin has been mass-produced, and the yellowing-resistant, anti-caking ultra-pure crystalline hydroxyalkyl amide curing agent project will also be implemented. Up to now, the group has passed a number of management system certifications, which provides a strong guarantee for the quality of products.
Culture-led, brand-cast, global, service-oriented
"Corporate culture is the soul of an enterprise." Zhengjie Group adheres to the core concept of "taking the right path to achieve steady and far-reaching results, seeking excellence and making sails with innovation", and is committed to creating a corporate culture full of vitality and innovative spirit. They emphasize teamwork, integrity management, and customer first, and these values have been deeply rooted in the hearts of every Zhengjie person.
Under the guidance of this corporate culture, the brand image of Zhengjie Group has become increasingly prominent. They have successively won the honorary titles of "National High-tech Enterprise", "Anhui Specialized and Special New Enterprise", "Anhui Trademark Brand Demonstration Enterprise", "She County Government Quality Award" and so on. These honors are not only an affirmation of Zhengjie Group's past efforts, but also an encouragement and spur for future development.
"Those who do not seek the overall situation are not enough to seek a domain." Zhengjie Group has always maintained a global vision and strategic vision. They have not only achieved remarkable results in the domestic market, but also actively explored overseas markets, improved sales network and service system, and now have successfully entered the United States, Thailand, Viet Nam, Mexico and other markets. At present, Zhengjie Group's business territory has covered six major regions, with offices in major provinces and more than 2,000 customers.
"Customer first, service first." This is the service concept that Zhengjie Group has been adhering to. They are well aware that only by providing customers with high-quality products and services can they be invincible in the fierce market competition. Therefore, Zhengjie Group always puts the needs of customers in the first place, continuously improves the service level, and has won unanimous praise from customers at home and abroad.
Looking forward to the future, we will create brilliance again
"The future belongs to those who dare to dream and fight for it." Zhengjie Group is full of confidence and expectation for the future. They will continue to uphold the concept of technological innovation and green development, and constantly improve their strength and market competitiveness. At the same time, Zhengjie Group will also actively expand more application fields, seek alternatives to liquid coatings, and provide more possibilities for downstream users.
"The road is long, I will go up and down and seek." Walking into Zhengjie Group, we feel the growth and transformation of an enterprise. From the initial single company to the current group development, from obscurity to the top five in the polyester industry, Zhengjie Group has proved its value with strength. I believe that in the future, Zhengjie Group will continue to drive development with innovation, win the market with quality, build a brand with culture, and write a more brilliant chapter.