The rejuvenation of the automobile market has undoubtedly brought higher market recognition to some personalized models. According to agency statistics, Ford's Mustang model once again leads the global sports car segment, which is the title of the world's best-selling sports car for the seventh consecutive year.
In 2021, Ford sold a total of 70,000 Mustang in the global market, and this is only a fuel version of Muskang, and the electric version of the model is not counted, which shows that the combat effectiveness of the Mustang is still not to be underestimated. In terms of sales share, the U.S. domestic market share is the highest, reaching 76%. Secondly, overseas markets such as New Zealand, Brazil, and South Korea have also had a large growth rate.
Like many models that sell Changhong, the reason why the Ford Mustang has shown no signs of recession for many years is mainly because the Mustang product power and price have a strong attraction. Above the model, Mustang's powerful shape is very much in line with the aesthetics of young consumers, and its distinctive temperament makes it attract a high return rate wherever it appears. In the most down-to-earth sentence, it is described as "driving out is not cheap at all, and people who do not understand cars still think that this is a car of tens or millions."
The second is the price, because the Mustang is positioned as a civilian sports car, so the price in the local market in the United States is about 28,000 US dollars, and the Civic is at a level, combined with its appearance, so it looks down is not very cost-effective. Even if it is imported into China, it is more than 300,000 to get it, but it can be driven out more than the BBA. Therefore, Mustang has always had a group of audiences in the past, but now because of the launch of the National VI policy, the car has become out of touch with us.
Recently, the media released the latest generation of Mustang spy photos, the new car still maintains a consistent muscle line, the front shape has become more and more thick, a bit back to the previous generation of models of the visual sense. The front face is a hexagonal middle net, the size is still relatively restrained, the headlights on both sides are quite sharp, and three sets of matrix light sources are used inside, and the top is a three-stage daytime running light, and the visual technology is more outstanding. The front bracketing layer is more abundant, and the interior of the heat dissipation tank on both sides is a honeycomb shape, which can highlight the sense of movement of the whole vehicle.
The side is based on a longitudinal rear-drive structure, so the front suspension is very long, and the entire crew compartment is pushed backwards, which has a feeling of being tightly attached to the ground.
The use of dual screen design in the car, the sense of science and technology compared to the current model has been greatly improved. The air conditioner air outlet is designed in both directions, the lower toggle switch and the red button are still retained, while the mechanical handbrake is also continued to be used, bringing more playability. The steering wheel style is the latest style, similar to the new Mondeo and EVOS in China, and the left and right sides are physical multi-function buttons.
In terms of power, it provides three combinations of 2.3T, 2.3T hybrid and 5.0 V8, and the transmission system has a high probability of matching the 10AT gearbox.
In addition, in order to allow this product line to continue to extend, the pure electric model Mustang Mach-E is also very popular in the US market. In addition to the individual form factor, the Mach-E has a combined maximum power of 359 kW and an acceleration time of only 3.65 seconds from 100 km/h.
summary
On the whole, the reason why Ford Mustang has been able to maintain the top position in this segment is mainly because the product strength is excellent enough and the price is also very close to the people, no matter which country and region is bound to be recognized enough. With a new generation coming, the Ford Mustang is expected to continue this momentum, and with electrification all over the world, I think more people will buy for the affection.