The 3 Series has always been BMW's trump card product, and since its official launch, it has become the choice of many young people to buy the first luxury model. Although there have been many "back waves" in the fiercely competitive B-class market, there is still no car that can completely replace the position of the 3 Series, and it is also the "white moonlight" in the hearts of many consumers for luxury and sports. Based on this, the BMW i3, as an electric model tailored by the BMW Group for the Chinese market, not only inherits the prestigious sports essence of the 3 Series, but also sets a new benchmark for market segmentation.
It is more technologically luxurious than the low-priced configuration of the fuel version
On March 31, BMW's first pure electric medium-sized sports sedan, the new BMW i3, was officially launched at a price of 349,900 yuan. The new car is available in only one model, the BMW i3 eDrive35L. It boasts 400 Nm 210 kW, zero hundred acceleration of 6.2 seconds, and the fuel version of the 330Li holds the same power level. And compared with fuel vehicles, there is no need to consider the purchase tax, which is the "best choice" for consumers who want to buy trams and prefer the BMW brand.
Although the overall appearance is not much different from the fuel car, the newly evolved "Angel Eye" headlight shape uses more concise and three-dimensional lines; the 3D effect led headlights also make the new BMW i3 look like a high-tech "electric car" at a glance. In addition to the fine-tuning of the exterior, the upgrade of the interior and configuration is also sincere. The first is the new BMW i3 with an exclusive upgrade for luxury comfort: the "Angel Wings" welcome blanket, which contrasts with the LED welcome pedals under the front and rear doors; the streamlined central control panel with a new style and color blending, which makes the luxury style fully upgraded; the leading slender body of the same class brings a 2966 mm extra long wheelbase, making the rear space wide and comfortable; the unique comfortable seats in the Chinese market have thickened the seat cushions and backrests, and the rear row is also equipped with comfort headrests.
Unlike the fuel version, the new BMW i3 replaces the traditional gear handle with a delicate and compact lever, successfully creating a more simple and atmospheric cockpit atmosphere. The new BMW i3 is also the first bmw brilliance model to adopt the new BMW iDrive operating system 8.0, integrated floating curved screen, which integrates a 14.9-inch touch display and a 12.3-inch digital instrument cluster, and tilts slightly towards the driver, vividly interpreting the driver-oriented interior design concept.
Who says tram driving is not passionate? The new BMW i3 is dedicated to the chassis
In terms of power, the new BMW i3 adopts the fifth generation of BMW eDrive technology and excitation synchronous motor to ensure that the vehicle can burst peak torque at low speed and high speed, so that the maximum output power of the eDrive35L model reaches 210 kW, the maximum torque reaches 400 Nm, and the single motor drive can make the vehicle achieve a 100 km acceleration of 6.2 seconds. In terms of electric endurance, the new car is equipped with a high-nickel ternary lithium battery pack with a power of 70 kWh, and the cruising range under clTC standards reaches 526 kilometers.
The new BMW i3 also features enhanced and exclusive tuning of the chassis. The new car's front and rear suspensions feature innovative HRS hydraulic rebound shock absorption technology, and for the first time, the rear axle is equipped with adaptive air suspension, making driving on bumpy roads smoother and more comfortable. The rear chassis of the vehicle is equipped with rear anti-roll bars, and the engine compartment is equipped with front suspension top tie rods, which further improves the rigidity of the new car's body. In addition, the vehicle's center of gravity is 44 mm lower than the 3 Series, the front and rear wheelbases are wider, and it is equipped with a DSC dynamic stability system including the ARB anti-slip stability control unit, providing better traction and grip for the vehicle, making the new car have better performance and cornering posture. The flatter chassis design is also conducive to air circulation under the vehicle, effectively reducing wind resistance, and playing a positive role in the dynamic performance of the vehicle.
Not only are there the first limited courtesies of the national favorable policies waiting for you to reveal
After visiting several BMW 4S stores in the main urban area of Chongqing, I found that although it is less than two months before the launch of the new BMW i3, many consumers have consulted the sales staff of the 4S store about the purchase and delivery of the car. Taking Ms. Chen, a citizen as an example, her needs are very simple: "One is the need to reduce the cost of daily use of cars, want to change from oil cars to trams; second, the new energy market plays too many 'tricks', thinking about it is better to choose the products of large enterprises, have brand endorsements, and believe that the quality will not be bad." Of course, there are also some doubts, such as delivery time, whether there is a reservation gift box and so on. According to the sales staff of Chongqing Yuntong Xinbao, "At present, the new BMW i3 has received orders one after another, and the delivery time is expected to be around June; and the pre-sale benefits can be more, it can be said that the first batch of scheduled consumers can enjoy the biggest discounts and benefits so far." ”
Now booking can not only enjoy daily payment as low as 58 yuan or 48 periods of 0 down payment, but also enjoy 8 years or 160,000 kilometers of high-voltage battery warranty, 8 years or 120,000 kilometers of motor electronic control warranty and 3 years or 100,000 kilometers of vehicle warranty and other value-added packages.
For specific limited-time exclusive benefits, please see the chart below:
For details, applicable rules and scope of benefits and financial/financing solutions, please contact your local BMW i Authorized Dealer.
It is worth mentioning that from now until June 30, 2022, customers who purchase or replace the new BMW i3 will also have the opportunity to enjoy the benefits of RMB6,000 to 12,000 yuan or exclusive loan finance and financial leasing interest rate concessions, and easily start the spring journey.
It is understood that the BMW Group has taken sustainable development as the core strategic direction of the company. By 2030, the BMW Group plans to reduce the average CO2 emissions of bicycles by at least one-third compared to 2019. BMW Brilliance has long been concerned about sustainable development, with cutting-edge technology and innovation empowerment, and continues to play an important role in reducing upstream carbon emissions. The launch of the new BMW i3 further demonstrates BMW's excellence in sustainability.
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