In the past two years, due to multiple factors such as the sudden epidemic and the shortage of chips in the car market, major car companies have faced unprecedented market competition pressure. Many objective factors, such as the accelerated transformation of the automobile industry structure, the continuous tightening of the "double integral" policy, and the comprehensive attack of new power brands, test the ability of car companies to respond to market changes.
However, in the context of the fierce competition in the overall auto market, the luxury brand market has grown against the trend, but with it, consumers' requirements for luxury brand models have become increasingly demanding. And the industry generally believes that the medium and large SUV market is expected to become a new position for a new round of auto companies.
To say that the most concerned models in the recent luxury brand medium and large SUV market are not the new generation Infiniti QX60 and the new BMW X5.
On February 28, the high-profile Hyundai Oriental luxury medium and large SUV of the new generation Infiniti QX60 was officially launched, and a total of 6 models were launched, with a market price range of 399,800-61.98 million yuan. After a month, BMW also officially launched the new BMW X5 on March 31, with a total of 5 models launched in the new car, with a price range of 60.50-77.50 million yuan, which made the luxury medium and large SUV market not lively for a while.
For the new generation of Infiniti QX60, the official price alone is 50,000 yuan lower than the pre-price, which is unique in the market. The wheelbase of the new BMW X5, which is often complained about, has been changed this time, and the wheelbase has been increased to 3105mm, but the model is not very sincere in terms of price.
So, the new generation of Infiniti QX60 and the new BMW X5, which are also the benchmarks of medium and large SUVs, who is more thorough in domestic production this time and understands Chinese consumers better?
The game of fashion and conservatism
At the moment when "appearance is everything", consumers often care about the appearance of the vehicle when buying a car, which is also the first impression left by the new car to consumers. As Infiniti's best work to open a counterattack war, the new generation of Infiniti QX60 will naturally be more suitable for the aesthetics of current consumers in design, and will also emphasize its luxurious attributes and aura.
The new generation of Infiniti QX60 adopts the artistic design language derived from the poetry book painting, the front face polygon grille with the internal layer of origami shape, and the headlights with the new digital key design on both sides make the front face look exquisite and atmospheric. At the same time, its front encircling three-stage air intake also further enhances the visual impact of the front face.
Its side shape is simple and full, and the black roof is matched with the chrome trim above the window, giving the whole car more exquisite feeling. The rim is available in three styles and two sizes according to different models, and is paired with black eyebrows to create a good sense of power.
In terms of body size, the new generation infiniti QX60 has a length, width and height of 5127/2005/1767mm and a wheelbase of 2900mm. In terms of body color, on the basis of the original four colors, four new colors have been added: streamer platinum, dawn blue gray, galaxy black and Haohai blue, which meet the choice of different consumers for the appearance color of the body.
In terms of the rear, the taillight shape of the new generation Infiniti QX60 echoes the headlights, while a black trim strip is connected in the middle, widening the lateral visual width of the rear. In addition, the roof is equipped with a black spoiler and exaggerated underwing, as well as a large area of silver trim that surrounds both sides, highlighting the sporty atmosphere of the whole vehicle.
It can be said that the new generation of Infiniti QX60 sports without losing style, luxurious and connotation of the design, undoubtedly caters to the mainstream young consumer group's "face value" preferences. I believe that when you see the first glance of the new generation of Infiniti QX60, you will be attracted by its appearance.
Looking back at the new BMW X5, although it is brand new, its overall appearance continues the design of imported models. The focus is on lengthening the wheelbase to 3105mm, an increase of 130mm compared to the wheelbase of the imported X5.
In addition, the domestic version of the model has also been optimized for some details, such as the M sports kit, the new chrome decoration on the front surround sides, and the aerodynamic package at the front fenders. It is thanks to the addition of a number of chrome trim strips that the new BMW X5 has a weakened sense of sport compared to the imported version, but it also makes the whole car visually more luxurious and refined.
Overall, the appearance of the new BMW X5, in addition to the usual domineering characteristics, lacks flexible and diversified design elements, and in today's fast and changeable automobile consumer market, I am afraid that it cannot fully meet people's aesthetic needs for medium and large SUVs.
Configuration closely follows consumer demand
Of course, in addition to the first impression of the appearance, most consumers now in the choice of luxury models, the space and configuration of the vehicle is also more and more important, compared to the previous brand LOGO is greater than everything of the idea, has gradually changed into whether the ride is comfortable enough, whether the luxury configuration is rich enough.
First of all, at the interior design level, the new generation of Infiniti QX60 adopts the latest design concept of the family, and the car uses a large number of semi-aniline luxury leather, open lacquered ash, which highlights the sense of luxury brand everywhere, so that people can experience the ultimate quality enjoyment when sitting in the car.
Secondly, the new generation of Infiniti QX60 is also extremely suitable for the current consumer-conscious in-car technology atmosphere. Such as the 12.3-inch full LCD HD 3D instrument cluster, the 12.3-inch multi-touch central control screen, the 10.8-inch head-up display system that leads the same size, and the leather-wrapped electronic barrier all strengthen the luxurious technology atmosphere in the car.
In terms of intelligent technology configuration, the new generation of Infiniti QX60 is equipped with a new Infiniti InTouch 2.0 intelligent interconnection system, in addition to the conventional natural voice recognition control multimedia, navigation, music and other routine operations, it also has an AR reality enhanced online navigation system. Through the combination of real-life road and map navigation information, it can provide drivers with a clearer and more convenient navigation experience.
In contrast, the interior design of the new BMW X5 is also consistent with the imported version of the model. The technology atmosphere does not adopt the brand's latest joint screen solution, and it is still a familiar combination of 12.3-inch digital meters and 12.3-inch central control screens.
However, the new car for the preferences of Chinese consumers, in some details have been adjusted accordingly, the car provides four kinds of high-grade wood grain trim, steering wheel, door trim and other places also use high-gloss chrome decoration, HARMAN Kardon sound system speaker grille has also become metallic, and like the crystal barrier, crystal texture of the key to start the button have appeared in the car, to a certain extent to enhance the sense of luxury in the car.
As for whose configuration performance is more in line with current consumer needs, we compare them with the standard configuration of the new generation Infiniti QX60 and the new BMW X5 and the similar price of the model.
Specifically, in the standard configuration, the new generation Infiniti QX60 has more rear side airbags, second row seat front/back adjustment and AR live-up enhanced navigation than the new BMW X5. These configurations are popular with consumers and mainstream in the market, but the new BMW X5 does not set them as standard.
In terms of similar price models, we selected the new generation of Infiniti QX60 four-wheel drive flagship version with a guidance price of 619,800 yuan and the new BMW X5 xDrive 30Li M sports suit version with a guidance price of 635,000 yuan.
Compared with the two, the new generation of Infiniti QX60 has more than the lane keeping assist, steering wheel heating, active noise reduction, front seat massage, second row of independent seats, rear privacy glass, rear side window sun blinds and other luxury models should have the configuration. Therefore, who has more luxurious interiors and richer configurations, the results are clear at a glance.
In addition, in recent years, with the liberalization of the "three-child" policy and the increase in demand for long-distance travel, family self-driving tours are becoming the choice of many people. For consumers, in addition to providing a spacious interior space, it is also crucial to create a flexible interior layout.
In order to meet the diversified travel needs of consumers, the new generation of Infiniti QX60, which understands domestic consumers better, adopts two kinds of seat layouts of 2+2+2 and 2+3+2 to cover the car needs of different consumer groups. In contrast, the new BMW X5 only offers a way to lay out the seats, which is good or bad at a glance.
All the power is enough
As for the core powertrain part, the new generation of Infiniti QX60 has created a power combination that meets the needs of the Chinese market. It is powered by the world's first mass-produced 2.0-liter VC-Turbo variable compression ratio turbo engine, which can be switched freely between 8:1 and 14:1 compression ratios, providing powerful power while also taking fuel efficiency into account.
Among them, the maximum power of the engine is 185kW, the peak torque is 376N·m, and the entire transmission system is matched with a 9-speed automatic transmission, and two-wheel drive and four-wheel drive versions are available.
In addition, with the newly upgraded Rapid L2 intelligent driver assistance system, whether it is stop-and-go in congested sections of the city, or long-distance travel, the new generation of Infiniti QX60 can bring a comfortable and safe travel experience.
The new BMW X5 offers consumers two options in the power section, including a 2.0T in-line four-cylinder engine with a maximum power of 180 kW and a peak torque of 400 N·m. The drivetrain, matched with an 8-speed automatic transmission.
It is not difficult to see that the new generation of Infiniti QX60 and the new BMWX5 both have excellent performance advantages in power, highlighting the power performance of a luxury SUV.
The importance of price/performance ratio
As mentioned at the beginning, with the improvement of consumption level, more and more consumers will choose luxury brands, but at the same time, the high price threshold also makes many consumers can only "look at the car and sigh". At this point, the new generation of Infiniti QX60 and the new BMW X5 also provide consumers with two completely different car buying experiences.
According to the price of the model, the new generation of Infiniti QX60 can be described as a sincere market price. Compared with the new BMW X5, the lower starting price, richer functional configuration and better understanding of consumer space needs make it interpret Infiniti's emphasis on consumer demand with practical actions.
In contrast, the new BMW X5, although it is domestic, has not changed significantly except for the widening of the wheelbase. In addition, according to the current market heat of the new BMWX5, it is expected that the new car will inevitably have a price increase, and the car may also need a longer period. Obviously, models with both cost-effective advantages and comprehensive strength are destined to become a strong competitor for the hot-selling models in the market at this level.
summary
It can be said that as Infiniti's third domestic model, the new generation of Infiniti QX60 is close enough in price, and at the same time, it has achieved the appearance of a luxury model in terms of configuration. In addition, it understands Chinese consumers better in the functionality of the vehicle and machine system and the comprehensiveness of the intelligent driving assistance system. Obviously, compared with the new BMW X5, its cost-effective advantage is more prominent.
Therefore, it is not difficult to see that the new generation of Infiniti QX60 is a well-deserved "real king" in the luxury medium and large SUV market. Wouldn't it be more fragrant for consumers who want to wait for the new BMW X5?