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Nissan China's April sales fell 46% year-on-year, nissan executives: chip shortage is the main reason

On May 9, Nissan China announced its April sales figures: cumulative sales were 69,262 vehicles, down 46 percent from the same period last year.

From January to April this year, Nissan China's cumulative sales of 368125 vehicles, down 23.4% year-on-year.

Among them, passenger car sales including Nissan, Venucia and Infiniti brands in April were 58,084 units, down 43.4% year-on-year.

Nissan China's April sales fell 46% year-on-year, nissan executives: chip shortage is the main reason

Dongfeng Motor Co., Ltd. and Zhengzhou Nissan's light commercial vehicle segment sold 11,178 units in April, down 56.6% year-on-year.

The models with relatively good sales are mainly Xuanyi and Tianlai two cars.

April sales of Japanese product brands: Xuanyi is 26122 vehicles, Tianlai is 9722 vehicles, Qashqai is 8654 vehicles,

The total sales of the entire SUV series in April were 13,444 units.

Among them, Xuanyi's cumulative sales from January to April were 134863 units, which basically accounted for half of Nissan's passenger car sales in the first four months of this year.

Nissan China's April sales fell 46% year-on-year, nissan executives: chip shortage is the main reason

From January to April this year, Dongfeng Nissan's total passenger car sales were 301015 units. Compared with the same period last year, the decline was 23.8%.

The flagship sedan, Tianlai, sold 50,408 units from January to April this year, an increase of 5.3% year-on-year.

In recent times, the sales growth rate of Tianlai is indeed very obvious.

In the field of SUVs, Nissan's performance is relatively poor, with total SUV sales from January to April this year being 88,880 units.

The above data includes the total number of SUVs of nissan, Venucia and Infiniti brands.

Among them, the sales of the Qashqai car reached 50,329 units from January to April, accounting for 56.7% of the total sales of Dongfeng Nissan SUVs.

Nissan China's April sales fell 46% year-on-year, nissan executives: chip shortage is the main reason

It can be seen that with the collapse of the new generation of X-Trail sales, Dongfeng Nissan has almost no sense of existence in the domestic SUV field.

It may also be because of this that the price of the new Loulan, which is said to be on the market, is beyond imagination.

As for the specific sales of venucia and Infiniti, Dongfeng Nissan did not announce the April, nor did it announce the January to April.

Only from January to April, Venucia's sales increased by 32.7% year-on-year.

In April, Venucia's electric vehicle terminal sales increased by 65.9% year-on-year.

Nissan China's April sales fell 46% year-on-year, nissan executives: chip shortage is the main reason

In this way, Infiniti's sales should be lower, and the possibility of year-on-year sales decline is very large.

Regarding the decline in Nissan's sales in China, Nissan Motor's senior vice president and the relevant person in charge of Dongfeng Nissan both said that the continuous chip shortage and supply chain disruptions have affected product production and sales.

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