At the beginning of 2022, coupled with the impact of many factors such as chip shortage, shortening the sales time of the Spring Festival holiday, repeated epidemics, and the Winter Olympics, China's pickup truck market has encountered greater pressure. Coupled with the fact that the beginning of the year has been the off-season in the industry, so the overall sales volume of the market has been in a state of fluctuation, with the arrival of the industry peak season of gold, 3 and silver, I believe that the pickup truck market can gradually pick up.
The Great Wall has about 16,000 vehicles
Great Wall pickup truck as a well-deserved leader in China's pickup truck industry, the leading edge is very obvious, the Great Wall Cannon, Fengjun series has long occupied the forefront of domestic pickup truck sales, it is expected that the Great Wall pickup truck sales in March is about 16,000. Great Wall pickup trucks can maintain a leading position in the complex market environment, the most important reason is that the product station lineup is strong enough, the Fengjun series as a representative of economic pickup trucks and Yishang IKEA models, perennially at the forefront of the model sales list, the Great Wall Cannon since its inception has continued to occupy the model sales champion throne, leading the process of high-end pickup trucks in China.
In 2021, the Great Wall Pickup truck listed a number of new products such as passenger gun global version, off-road gun Everest version, Great Wall cannon tea king version, locomotive cannon, artillery, black bullet, brigade gun, Fengjun 5 dry rice version/ flat slot version / long box version, Fengjun seafood version / infrastructure version, etc., which can cover the full-scene needs of passenger leisure, commercial and passenger dual-use, and industrial and commercial transportation. This year, Great Wall Pickup truck also launched a commercial pickup truck upgrade to make a diamond cannon, as well as more excellent quality to meet the needs of consumers in the new era, the future Great Wall pickup truck will also launch more explosive products, further enrich the product lineup, with a more diversified and open attitude to face the market competition.
About 5600 Jiangling vehicles
Jiangling pickup truck has not made much action in terms of pickup trucks this year, but relying on the excellent performance of the classic IP products Xinbaodian and The Domain Tiger 5 and 7, the two low-end models have obtained good benefits in the case of scarce resources for high-end models in the market as a whole, and sales are expected to be about 5600 in March. At present, the most important problem of Jiangling pickup truck business is still high-end passenger products have not improved, due to the lack of high-end products, after the market order returns to normal, the overall sales volume of Jiangling pickup trucks or will fluctuate again, and the gap between the third and fourth brands in the industry is getting smaller and smaller, and the pressure of shaking status cannot be underestimated.
Zhengzhou has a daily production of about 3800 vehicles
Zhengzhou Nissan's sales in March are expected to remain normal, with monthly sales of about 3,800 vehicles. Zhengzhou Nissan's current three products, Xinruiqi, Ruiqi 6 and Navarre, can cover different needs of people, and in the passenger attributes, launched a variety of customized models, including Ruiqi 6 off-road version, Navarra Changtu version, Ruiqi 6 crossover version, etc., and there are Ruiqi 6 flat bottom cargo box models equipped with 8AT for IKEA people to choose. Zhengzhou Nissan since the launch of the new Ruiqi 6 equipped with Renault M9T diesel power and ZF 8AT transmission last year, the overall product strength has been greatly improved, with the combination of strong power and automatic gear has been widely recognized by the market, this year Zhengzhou Nissan will also launch a more powerful Ruiqi 7 pickup truck, will deepen its own understanding of the concept of IKEA.
Jiangxi Isuzu 3500 vehicles
Ruimai and Suzuto, as the sales responsibility and sales dark horse of Jiangxi Isuzu brand, have been performing well in recent years, and the sales volume of the new D-MAX after the listing is also rising, and under the joint efforts of the three models, it is expected that the terminal sales of Jiangxi Isuzu in March will reach about 3500 vehicles. This year, Jiangxi Isuzu will launch Suzuto gasoline pickup trucks, equipped with Ford 2.0T gasoline engines and ZF 8AT gearboxes, further enhancing market competitiveness and making Jiangxi Isuzu's overall product line richer.
Futian has about 1300 vehicles
At present, Foton Pickup has launched a number of 8AT models, not only the already listed General Diesel 8AT models, the Cannon General and the General F9, but also the new products based on the Conqueror series of products and focusing on the commercial market, which strive to create a rich and complete spectrum of automatic pickup trucks and bring excellent car experience to consumers with different needs. With the joint efforts of a variety of products, Foton has been able to maintain its ranking in the increasingly fierce market competition, and it is expected that the terminal sales of Foton pickup trucks will reach about 1,300 units in March.
SAIC Maxus has about 1200 vehicles
SAIC Chase pickup trucks have always been of high quality, and the T70 and T90 products on sale are the leaders in the high-end market, and they also have a very high cost performance, and it is expected that sales in March will reach about 1200 units. On the basis of high-end, passenger and globalization, SAIC Maxus has won the recognition of one consumer after another with its world-class product strength, in-depth user marketing strategy and high-end brand image.
Jachuai has about 1200 vehicles
Since 2020, JAC pickup truck products have been greatly adjusted, adding JAC T8 PRO models and high-end brand Humtu, before it was also exposed that JAC is finally going to launch the news of automatic pickup trucks, fully caters to the growing consumer and lifestyle needs of consumers, it is estimated that the sales of JAC pickup trucks in March will reach about 1200 vehicles, how to make good use of jacques Volkswagen's empowerment advantages in the future to enrich the product lineup and shorten the product strength gap with other mainstream brands is what JAC should think about.
Changan Kaicheng has about 800 vehicles
Changan Kaicheng's sales performance in recent years is remarkable, relying on Shenqi F30 and Changan Kaicheng F70 two products to ensure a certain market share, is expected to sell about 800 vehicles in July. Changan Kaicheng F70 as the first "China-Europe cooperation" global pickup product in China, is Changan Kaicheng to explore the high-end pickup, passenger products; Changan Shenqi F30 has now been renamed Kaicheng F300, as a pure tool product, the car has a long cargo box, single row, three-sided opening and many other characteristics, is a practical product.
In terms of other brands, qingling and ZTE are expected to sell about 700 vehicles in March, and about 200 vehicles in Huanghai.