All along, with its high practicality and excellent scalability, pickup trucks have become difficult to replace models in other categories such as cars and SUVs. In the past, people's use of pickup trucks was usually limited to simple transportation. With the diversification of the entire domestic automobile market in recent years, the pickup trucks that are also passengers and goods have gradually been tapped into more potential by the market, seemingly niche categories, but derived across the commercial and multi-use, and its subdivided version is several times richer than other categories of passenger cars.
300,000 vehicles reached, and then brushed a new record in the industry
On May 9, with a new trailer version of the passenger gun officially driven out of the production workshop from the Chongqing Smart Factory, the 300,000th vehicle of the Great Wall Gun was successfully achieved.
From the first to the 10,000th off the production line, it took less than 100 days, to the first anniversary of the Great Wall Gun, ushering in the 100,000th off-line, the second anniversary of the Great Wall Gun, sales exceeded 200,000, and now it takes only 2 years and 8 months to achieve the milestone of the 300,000th vehicle. In the category of independent brand pickup trucks, the Great Wall Cannon has shown the strength of riding the dust, and the new industry record has been refreshed again.
At the same time, in March alone, the sales volume of the Great Wall Gun exceeded 14,500 units, an increase of 70.4% month-on-month, and its market share accounted for more than 40% of the entire category. Such eye-catching results not only promoted the development of domestic pickup truck culture, but also joined hands with the China Automobile Association and the Association of Passenger Vehicles to make great contributions to the lifting of the ban on pickup truck policies. At present, more than 70% of the cities in the country have relaxed the restrictions on pickup trucks entering the city.
Of course, behind the achievement of 300,000, it is indispensable to have the strong support of excellent quality. As the production base of the Great Wall Cannon, Chongqing Smart Factory relies on strong system capabilities and manufacturing strength, focusing on the concept of "green environmental protection, lean and efficient", strictly controls all aspects from parts screening to four major processes and then to off-line testing to ensure that every new car off the line can be delivered with high quality.
With the continuous development of China's pickup truck market, after experiencing the 1.0 commercial era and the 2.0 commercial and passenger era, it has now entered a new era of 3.0 multi-purpose passengerization. Based on this, the Great Wall Gun has continuously launched various subdivision versions for the various needs of users, based on the commercial version and the passenger version of the two series, covering a rich product spectrum such as gasoline/diesel, two/four-wheel drive, MT/AT, TEUS/long box/flat bottom cargo box; in addition, for diversified use scenarios, it has also launched many derivative versions of locomotive gun, brigade gun, caravan gun, artillery, supercar gun and so on.
In addition, the Great Wall Cannon has also gained good results in the global market. Up to now, the Great Wall Gun has been listed and sold in more than 50 countries around the world, and has also become the first Five-Star Safety Rating Chinese brand under the latest anCAP standard in Australia. It can be said that the launch of the 300,000th model of the Great Wall Gun means its complete success in the Chinese market, and with the globalization strategy of comprehensive and in-depth implementation, it has also made it a "Chinese business card" in the global pickup truck category.
In response to the C6 traction qualification, the trailer version ushered in the listing
At the same time as the 300,000 vehicles came off the production line to welcome flowers and applause, passenger guns and commercial gun trailer versions were also listed at the same time. Its official price is increased by 2,000 yuan on the basis of passenger guns and commercial guns four-wheel drive AT models. Among them, the passenger gun trailer version is divided into 7 models, with a price range of 141,800-168,800 yuan; the commercial gun trailer version is divided into 10 models, with a price range of 98,800-136,800 yuan; the off-road gun trailer version is divided into 8 models, with a price range of 170,800-188,800 yuan.
It is worth mentioning that on April 1 this year, the "Regulations on the Application and Use of Motor Vehicle Driving Licenses" added a new license for light traction trailers to be driven (C6), and vehicles also need to have traction qualifications. The Trailer Version of the Great Wall Gun launched this time was launched in response to this policy adjustment.
With C6 driving towing qualification gives the Great Wall Gun a strong ductility, the new car is not only equipped with 2.5 tons of trailer qualification, but also provides a special trailer outlet and trailer installation port, can infinitely expand the use of trailer scenarios, including transport locomotives, tow yachts, RVs, motor boats, etc., by adapting to the full scene of pickup truck life, so that users can enjoy the charm of pickup culture.
According to the plan, the Great Wall Cannon will evolve to the two major categories of passenger leisure and fashion commercial in the future. Among them, the passenger leisure category is based on the tank platform and will cover medium-sized, large and full-size pickup trucks, while the fashion commercial category will focus on creating two categories: compact and medium-sized pickup trucks. In addition, the Great Wall Cannon will also exert its strength in new energy fields such as hybrid, pure electric, and hydrogen energy.
Summary: Even if the epidemic, raw material shortages and other environments have led to an unprecedented unfavorable situation for car companies, the Great Wall Cannon has unexpectedly become a successful example in the reverse environment with its excellent product strength and stable market reputation. Whether it is the realization of the target of 300,000 vehicles off the production line, or the listing of the trailer version, it can be said that it has established full confidence for the Great Wall Cannon on the road of future development, and has also given sales the confidence to climb the peak.