In 2019, when the Great Wall Cannon was released, the Great Wall had made a vision to compete with Toyota and Ford and become the top three pickup trucks in the world, which caused a lot of discussion at that time, where is the confidence of the new brand to point to the world's top three?
On May 8, the 300,000th unit of the Great Wall Cannon rolled off the production line, from 0 to 300,000 units, and the Great Wall Gun took 2 years and 8 months, with an average of 112,500 units per year.
For now, there is still a gap between the Great Wall Gun and Ford's best-selling F series, as well as Toyota Hilux's sales, and there is still a long way to go from completing the goal of global annual sales of more than 500,000 units in 2025. However, digging into a deeper place, behind the 300,000th vehicle of the Great Wall Cannon off the line, a lot of positive information is still revealed:
First, the Great Wall Gun is still the most popular domestic pickup truck.
According to the tracking of the pickup truck market of the Association of Automobile Associations, Great Wall has the highest sales volume among all Chinese pickup brands. Great Wall Motor's sales in March were 18,500 units, ranking first in the pickup truck market, and its cumulative annual sales reached 43,000 units, 23,600 units higher than that of Jiangling Motors, the second place.
Among them, the cumulative annual sales of commercial guns are 19,500 units, surpassing Fengjun 5 and Yuhu 7, winning the top spot in the MPV category, and another passenger gun ranks seventh in the sales list.
Second, the Great Wall Cannon is one of the driving forces of the Great Wall's sales and profits
Great Wall Motor's first quarter 2022 financial report shows that its operating income reached 33.6 billion yuan, an increase of 8.04% year-on-year; net profit reached 1.6 billion yuan. Combined with the bicycle profit of 5254 yuan in 2021, Great Wall Motors has basically achieved a balance between sales and profits.
Among them, the sales proportion of high-profit models such as the Great Wall Gun and Tank 300 and the Haval Divine Beast has increased, which has played a role in promoting. The gold content of the Sales of the Great Wall Cannon is reflected here.
Third, the Great Wall Cannon is oriented to the global market.
The original intention of the Great Wall Cannon project research and development is to deepen globalization.
Great Wall Pickup entered the South American market as early as 2003, and it has the first-mover advantage of overseas layout. Over the years, Great Wall Motors has opened up a number of market segments, the Great Wall Cannon relies on the Great Wall brand value and industry influence, to achieve rapid expansion of the territory, according to statistics, the Great Wall Cannon has been listed in Australia, Chile, South Africa, Egypt, Laos and other four continents in more than 50 countries and regions.
In Great Wall Motors' main overseas market - Russia. In the past year, Great Wall Motors has ranked seventh in the sales volume of SUV + pickup truck segment. In the Chilean market, in February 2022, the Great Wall pickup truck won the top spot in the pickup truck segment that month.
It is true that on the node of 300,000 units, the global layout of Great Wall Motors will bring immeasurable advantages to its future sales trend.
Fourth, sales of 300,000 units were achieved, which proved the success of the Great Wall category innovation.
In the past, the attributes of pickup trucks were deeply rooted in the minds of consumers, and the Great Wall Cannon changed consumers' impression of a single "pulling truck" for pickup trucks. Taking the passenger car as the entry point, fashion, comfort and intelligence are rooted in the Great Wall Cannon.
Casually speaking of a point, the passenger pickup truck of the Great Wall Cannon has used the new generation of the Great Wall network system in terms of intelligence, and supports L2 level automatic driving, as well as semi-automatic parking, which is completely built in the standard of high-end passenger cars. In addition, the sunroof, keyless start, touch screen, height adjustable headlights and other configurations are not absent.
In addition to passenger pickups, commercial pickups and off-road pickups for ordinary consumers, the Great Wall Cannon has also played a personalized customization and modification route. This de-normalization approach obviously blurs the image of pickup trucks and diversifies the use of pickup trucks.
In line with the new policy, passenger guns and commercial guns are listed on the trailer
It is worth mentioning that the 300,000th model off the production line is the passenger gun trailer version, and the passenger gun and commercial gun trailer version are also listed at the same time.
The launch of the trailer version caters to the new policy of "pickup truck trailer new C6 qualification", in January this year, the Ministry of Public Security announced the "Regulations on the Application and Use of Motor Vehicle Driving Licenses", which clearly defines the light traction trailer type of model and the required C6 driving qualification, and the implementation of the regulations began in April, so that the driving mode of pickup truck + trailer car trains is legalized.
In terms of product performance, the trailer version is equipped with 2.5 tons of trailer qualification, trailer take-out port and trailer installation port, which can infinitely expand the use of trailer, including transporting locomotives, towing yachts, RVs, motor boats, etc. As for the price, it only needs to increase by 2,000 yuan on the passenger gun and commercial gun four-wheel drive AT model.
The listing of passenger guns and commercial gun trailer-mounted versions will also mean that the Great Wall Gun has been laid out to trailer-mounted models, and the future will further enrich the scene of pickup trucks.
Write at the back:
At present, the Great Wall Gun series mainly provides passenger pickups, commercial pickups, off-road pickups, artillery and locomotive guns, and the main sales model is priced at 150,000-200,000, which can also be seen that compared with Fengjun 5 and Fengjun 7, consumers have a higher acceptance of the price of Great Wall pickup trucks.
But the goal of the Great Wall Gun is far more than this, the Great Wall Gun positioning domestic high-end pickup trucks, the more long-term goal is to become the world's top three pickup truck manufacturers side by side with Ford and Toyota.
Next, in the existing product system, Great Wall Motors will launch high-end pickup trucks with higher positioning, such as the full-size pickup truck Great Wall X Gun, the benchmark Ford F-150 Raptor series, Chevrolet Solod, Toyota Tantu and so on.
The Great Wall X gun matches the 3.0T+9AT powertrain, the maximum power of the engine can be 260kW, the maximum torque is 500N m, this large-displacement 3.0T engine, in the current independent brand can compete in few.
As for the acceptance of consumers, judging from the high appeal of Great Wall Motors in the field of pickup trucks, it is estimated that it is almost good to tell a good story and do a good job of pricing.