On May 8, the Great Wall Smart Factory in Yongchuan, Chongqing, welcomed the launch of the 300,000th Great Wall Cannon.
At the scene of the off-line ceremony, Xiaobian saw a different pickup form: in addition to its own functional modification, the Great Wall Gun showed more of the "1 + X" combination form. Sure enough, the 300,000th pickup truck that came off the line was a trailer version of a passenger gun.
Since April 1 this year, the mainland has officially implemented the relevant provisions of the C6 driver's license for light traction trailers, and many riders are eager to try it, which also makes the pickup truck model the best coach car. However, if you want to really drive a large pickup truck with a caravan on the road, you can only choose a pickup truck with traction qualifications - among domestic pickup trucks, the Great Wall Gun is a rare choice.
Previously, the Great Wall Gun series of off-road pickup trucks / locomotive guns / artillery / black bullets have been qualified for traction; and now, riders in the passenger gun and commercial gun (four-wheel drive AT model) on the basis of the addition of 2000 yuan, can also unlock the trailer version, the new car has 2.5 tons of trailer qualification, trailer take-off port and trailer mounting port, can be consigned locomotives, trailer yachts, RVs and motor boats, etc. - after the whole car system layout trailer version of the model, the Great Wall Gun's cost-effective advantage has been further enhanced.
Compared with passenger cars, pickup truck models have always belonged to the niche market. Many Chinese consumers' cognition of pickup trucks still stays at the level of tool cars. However, in developed countries, the versatile properties of pickup trucks have been more widely used, and a mature pickup culture has been formed. As early as the 90s of the last century, Great Wall Motors began to explore the pickup truck market and began to enter overseas.
At that time, the domestic pickup truck policy was not relaxed, and Great Wall Motors, which had already gone out, gradually led the domestic pickup truck market from the 1.0 tool era to the 2.0 commercial era with a higher international vision. The reason why Great Wall Motors launched the "cannon" is to promote the evolution of pickup trucks to the 3.0 multi-purpose passenger era. No wonder some people say that the history of the development of the Great Wall pickup truck is the history of the development of China's pickup truck.
We always like to use market share to evaluate the influence of a brand. Looking overseas, in 2021, the Great Wall Cannon has ranked among the top ten in the global pickup truck sales; in China, the market share of Great Wall pickup trucks is close to 50%. In China, for every two pickup trucks sold, one is made on the Great Wall. There is a word in marketing called "no prompt first mention", which means that in a certain category of market, consumers can think of a certain brand in this category without accepting any prompts, and the Great Wall Cannon is synonymous with China's high-end pickup trucks.
It can be said that other car companies build cars to grab the market cake; but Great Wall Motors makes pickup trucks by virtue of their own ability to make the cake bigger. As mentioned earlier, the market policy did not want to see pickup trucks at first, which was related to various factors such as the mainland's society, economy and population, so at first only low-end commercial pickup trucks had a market. With the improvement of everyone's consumption ability and the change of consumption concept, the demand for opening pickup trucks and playing pickup trucks has slowly grown, but only a very small number of people can afford to buy expensive imported cars.
In September 2019, Great Wall Motors took the lead in launching the Great Wall Cannon, emphasizing the attributes of passengers and fully demonstrating the fashion and technological sense of domestic pickup trucks, which led the entire pickup truck industry to start paying attention to the upgrading of passenger pickup trucks. Therefore, this Great Wall factory in Yongchuan, Chongqing, carries an extraordinary mission to break the circle. On August 30, 2019, the Chongqing plant began to be officially put into operation, and in just three months, it achieved a breakthrough of 00 to 10,000 Great Wall cannons. In October 2020, the 100,000th vehicle of the Great Wall Gun rolled off the production line, and in August 2021, the 200,000th vehicle of the Great Wall Gun rolled off the production line. Today, eight months later, the Great Wall Cannon has entered a new milestone of 300,000 units+.
The "Great Wall Speed" is inseparable from the gradual relaxation of the pickup truck policy, and Great Wall Motors has also fully demonstrated the responsibility of the market leader in this process. For a long time, Great Wall Pickup Truck, together with the China Automobile Association, the Association of Passenger Transport associations and other industry organizations to jointly promote the introduction of new standards for pickup trucks, but also prepared the pickup truck association to promote the lifting of the pickup truck policy. According to statistics, at present, more than 70% of the cities in the country have relaxed the restrictions on pickup trucks entering the city, and many cities in provinces such as Hebei, Shandong, Hubei and other provinces have completely lifted the ban on pickup trucks. From May 1, the "General Technical Conditions for Multi-purpose Trucks" was officially implemented, clarifying the multi-purpose attributes of pickup trucks, and the pickup truck market will usher in a new situation.
From "using pickup trucks" to "opening pickups" to today's "playing pickups", the Great Wall Cannon not only provides the majority of riders with model products on the road, but also builds a communication platform for car friends for everyone. "Really play with users and make pickup a life, an attitude, a spirit." It is understood that the "Artillery Alliance Riders Association" now has 31 provincial teams in the country, and the Great Wall Artillery APP has gathered 800,000 fans; the manufacturer takes the lead and the user co-creates, and everyone has also established six pickup schools... Whether it is to help farmers start a business or public welfare assistance, there is always the figure of the Great Wall Cannon.
Written in the end: As the first Chinese high-end pickup truck brand to exceed 300,000 units, Great Wall Cannon also has a more ambitious global dream. In 2021, the global sales of Great Wall pickup trucks exceeded 2 million units, and a global production and marketing system has been established. By 2025, Great Wall Cannon aspires to become one of the world's top three pickup brands. How to lead China's pickup truck culture upwards? I believe that more and more users will choose to work together with the Great Wall Cannon to jointly create this "Chinese business card".