During the May Day holiday, a number of OTA data showed that the RV campgrounds around the city were optimistic, and some places also appeared the phenomenon of "one camp is difficult to find", and Tuniu even used "half of the circle of friends are camping" as the title. When people's WeChat circle of friends is "dominated by caravan photos", and many times the circle of caravan tourism, how big is the market space?
The C6 driver's license realizes the Volkswagen caravan dream
"How do you live in the car?" It's a way of life that I don't understand. This is a dialogue between Li Qing and Liu Yuan in "Not Seen, Not Scattered". In December 1998, the release of Feng's New Year film "Not Seen, Not Scattered" opened the first impression of Chinese people on RVs. Liu Yuan, played by Ge You, has no house, and his life is solved on a "white iron trailer caravan". Although life is hard, the free and unrestrained state of life makes many people envious.
Travel in a motorhome
"The caravan is a small mobile home, which can put a refrigerator, washing machine, induction cooker, microwave oven, cooking, laundry, shower can be achieved, very convenient." "If it is a long-distance trip, a motorhome tour is relatively more economical, and a motorhome trip for a family of three may be more cost-effective than driving or staying in a hotel by car or plane." "I think a lot of people have this dream, drive a motorhome, bring your loved ones, the grasslands, the Gobi, the seaside, just go." ...... In the eyes of many people, caravan tourism has become a fashion.
According to the report "China's RV Market Is Poised for Development", self-driving travel has become a high-frequency behavior in recent years, and RV tourism has the attribute of "walking away", which is increasingly favored by the market, and the epidemic has boosted more people to choose RV travel.
To start a motorhome tour, you must first have a car and an eligible driver's license. On April 1 this year, the new version of the "Regulations on the Application and Use of Motor Vehicle Driving Licenses" was officially implemented, which added a C6 driver's license. After obtaining a C6 driver's license, you can drive a towed motorhome with a total weight of no more than 4.5 tons on the road. Compared with a self-propelled motorhome with high prices, difficult driver's licenses and no transportation, trailer motorhomes are more suitable for people's motorhome travel needs.
Screenshot of CCTV Financial Channel's report on C6 driver's license
"The emergence of the C6 driver's license has made more people realize their caravan dreams." Jiangsu Rugao caravan enthusiast Ge Luo said that in his view, the trailer type caravan is very suitable for families who do not often drive the caravan to travel, usually put the caravan in the parking garage at home, drive the tractor out, and "hang" when needed, which is very convenient. It's like a mobile home on a journey, you don't have to worry about eating, living, and traveling, and playing wherever you go.
Groro bought a caravan 6 years ago, in the eyes of many car friends, Groh ru saw the development of domestic caravan tourism. "At the beginning, the supporting facilities of caravan tourism were really not good, and we often had trouble charging the caravan on the road. Now in some places in Jiangsu, there are places in the highway service area that are specially charged for RVs, and some are still free, and it is convenient to travel a lot. However, not all places can create good supporting services for caravan tourism, and parking difficulties have always been a matter of scratching the heads of caravan riders. Ge Luoru said that how to make caravan tourism have a better development space requires multi-faceted efforts.
Motorhome tours are promising
RV camping is hot, RV camps are also hot business, parking spaces are extremely sought-after, whether it is a long-running old RV camp, or a new camp that has just opened, the May Day holiday is booked early. The person in charge of a RV camp in Shenzhen said that its entire camp area is more than 10,000 square meters, which can accommodate 36 RVs parked, and in the first half of May 1 this year, all the parking spaces in the camp were fully booked.
Night falls on a cozy caravan campsite
Benefiting from the rapid growth of the domestic camping industry, the RV industry, which is most closely linked to camping, is also ushering in new opportunities, coupled with the continuous policy benefits, domestic RV sales continue to rise, repeatedly hitting new highs. But in the face of a market with expanding demand, is the RV market really ready?
According to the data released by the China Automobile Dealers Association, in 2021, the annual sales of domestic self-propelled caravans reached 12,582 units, an increase of 43.2% year-on-year, with an average monthly sales volume of more than 1,000 units; 3,543 units of trailer caravans were traded. This year, with the launch of the C6 driver's license, the number of RVs has increased to a certain extent, and the cumulative sales of RVs in the first quarter of 2022 were 2425 units, an increase of 17% year-on-year, and the sales volume ranked highest in the same period in the past 5 years.
Of course, it is not only the car companies that want to seize the blue ocean of caravan tours, but also the other market players- RV campgrounds are also trying to upgrade. According to Ai Media Consulting data, in 2021, the scale of the campground market will grow rapidly, with a growth rate of 78%, and the market size will reach 29.9 billion yuan. It is expected that the market growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion yuan.
A search on the Little Red Book APP found that there were tens of thousands of notes about caravan campsites. There are help posts in the face of camp picking and eye-catching, there are grass posts that successfully find a safe camp, there are also experience sharing posts for camping old players, and there are team posts for caravan camping, and the comment area and interactive data of the hot discussion are proving the popularity of caravan camping, and many camp merchants have also aimed at the platform effect and moved advertisements into the APP.
Screenshot of motorhome search on the Little Red Book APP
In order to meet the diverse entertainment needs of riders, many campgrounds have begun to work the setting of experience projects, for example, Hubei Shuishui Automobile Campground has specially set up real CS (simulated outdoor competitive sports), jungle off-road vehicles, bamboo rafting, fishing and other experience projects, and linked with surrounding scenic spots. "In recent years, various types of caravan campsites have been exploring the 'camp +' model, some mainly for research and study, and some for health care. In addition, many campgrounds also provide RV rental, sales, driving training and other services, so that more tourists can experience the caravan life on the go. Some practitioners said so.
In fact, motorhome travel also has an "off-peak season". From May to October, due to the favorable climate, there are many tourists who drive RVs out to camp. In order to seize the peak season market, "circle fans" RV enthusiasts, some online travel platforms have also "gone down". Tuniu has recently launched the "Qinghai Lake Caravan Parent-child Experience Camp" and "Parent-Child Study Camp Qinghai 7-Day Tour" and other caravan private groups, through a car-by-car customized service to let tourists feel the fun of "traveling with home", in addition, also launched the "Starry Sky Cantonese Celebrity Chef + Foshan Celebrity Chef + Caravan Self-driving 2-Day Tour" and other seasonal Internet celebrity products.
Motorhome travel products on Tuniu Travel
There are still difficulties to solve when it reaches the far side
Due to factors such as less contact with people and the risk of epidemic transmission, caravan tourism has been rising in popularity, becoming a new way of tourism that has developed rapidly in recent years, and many market players are also working hard to upgrade services. However, at present, the construction of domestic campsites supporting RVs is still in its infancy, and there are many pain points and difficulties. "The market demand is very strong, the supply is relatively insufficient" is still the main problem in the current caravan tourism market.
In the view of Yang Songbai, general manager of RV Life Home Technology Co., Ltd., the supporting facilities and services of the RV campground have been upgraded, but the domestic campgrounds that can provide convenient services for RVs are still a minority, and people will still encounter problems such as nowhere to park, high-speed payment standards, etc. when driving RVs, and the national management policy for RVs is still in a vague state, which has also become a bottleneck in the development of caravan tourism.
Similarly, Liu Hanqi, secretary general of the Self-driving Tour and Camping Caravan Branch of the China Tourist Vehicle and Boat Association, believes that the current mainland caravan camping market has just started, and on the whole, the real caravan parking in various places, the campgrounds for leisure and entertainment of car friends are very small, and there is still a problem that infrastructure and service investment is not in place.
Xinghua Village Caravan Camp in Fuhong Town, Qingbaijiang District, Chengdu
Source: Sichuan Cultural and Tourism Department public number
"The main reason is the lack of investor confidence." Liu Hanqi analyzed. As a new industry, the pre-construction investment of the caravan camp is large and the return on investment is slow. At present, the domestic caravan camps are mainly based on personal investment, and from the overall operation situation, there are only a few profitable caravan camps. According to the owner of the caravan camp, they began to put into operation as early as 2017, but due to many uncontrollable factors and the low rental fee, they have not returned the cost so far.
How to break the situation and build a camp network throughout the country is the focus of Lin Guangxu, a professor at the School of Tourism and Economic Management of Chengdu University. "The mainland caravan tourism market has just started, the current caravan camp construction still has some restrictions, in the current situation, you can try to use the tourism along the homestay, rural hotel, farm yard of the vacant land, to create a rural caravan micro-camp, and ask a professional RV micro-camp company to manage, may be able to solve part of the problem of campsite construction." Moreover, the introduction of RVs into the countryside can also awaken all the tourism resources around the countryside. In the context of rural revitalization, how to bring more passenger flow to the countryside, caravans may become a new attempt. ”
Freestanding motorhome interior space setting
Zhang Mingyang, a senior researcher at Tongcheng Research Institute, believes that in the long run, caravan tourism will inevitably usher in new development opportunities, but in order to maintain the healthy development of the industry, it is not only necessary for relevant departments to continue to promote and guide, but also to form a complete set of caravan tourism industry chain, and how to improve the cycle utilization rate of caravan travel also needs to be jointly solved by all parties in society. The development of caravan tourism requires the introduction of more standards, management methods and incentive policies, but these should be based on the consumption habits of tourists and the coordinated development of equipment manufacturing and camp construction.
The domestic epidemic situation has risen and fallen one after another, the normalization of epidemic prevention and control has been on the road, and people's yearning for distant places has become more intense. The caravan wind and camping wind blown up by Qingming Festival and Labor Day have reconstructed the distant places in people's hearts, and also let the cultural tourism industry see a certain hope in the "cold winter".
END
◆ The information in this article comes from China Tourism News, CCTV Financial Public Account, and Tourism Network Public Account
◆ Unless otherwise noted, the pictures in this article are from Pexles.com
Shanghai Gewu Cultural Development Research Institute
The general trend of shuncheng cultural tourism industry will blow up in the era of new technology, and the Shanghai Gewu Cultural Development Research Institute was jointly initiated in early 2017 by Mr. Fu Xianglin, a well-known public cultural expert in China, and a number of big names in the industry.
With the mission of promoting cultural innovation and development and helping cultural brand building, the Institute has gathered a wide range of experts, scholars and professional institutions to create a "platform-type" and "one-stop" new cultural think tank, providing intellectual support for government departments at all levels and cultural and creative enterprises to develop cultural undertakings and cultural industries, including top-level design, evaluation and supervision, resource introduction and project cooperation.
At present, the institute has developed into an emerging think tank institution with wide influence in the national cultural industry, with business involving Shanghai, Zhejiang, Jiangsu, Hunan, Sichuan, Chongqing, Yunnan, Fujian, Hainan, Xinjiang and other places, which is well received by the industry.
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