With the arrival of spring and summer, street fashion has also ushered in its annual feast of colors.
This year, adidas Originals launched a new adicolor collection, which quickly became the most popular fashion spotlight online and offline with a wider selection of styles and colors.
To showcase the unique charm of the adicolor collection, adidas Originals made an eye-catching display in front of its flagship store in Sanlitun, Beijing.
They crafted a gigantic Adicolor-themed art installation, consisting of more than 400 colourful and varied products, neatly arranged on the store's façade, creating a spectacular 24-metre-high 20-storey spectacle.
The LED screen next to it is complemented by the installation, creating a visually striking new hotspot for a hot new check-in.
Not only is the appearance appealing, but the in-store exhibits are also worth seeing.
The exhibition features two classic adidas collections: Firebird and Superstar.
Born in the 70s of the 20th century, the Firebird collection is known for its iconic three-stripe design and typically sporty style.
The Superstar collection, on the other hand, is a retro preppy twist with its slim fit, with its stand collar and ribbed trouser detailing, complete with three-stripe embellishments, continuing to write a legend of color.
The themed art installation will run from April 21 to May 5. If you're interested in this visual and fashion feast, you may want to take photos and experience the unique charm of Adicolor for yourself.