Chinese pickup truck consumers are the happiest group of people, because in this market, consumers can buy extremely valuable products with a reasonable budget, because the companies that steer this market are Chinese companies, and it is difficult for multinational companies to obtain pricing power in the pickup truck field.
In 2021, China's pickup truck sales reached 550,000 units, of which Wei Jianjun's Great Wall Motors sales reached 230,000 units, accounting for 41% of the total sales of pickup trucks, that is to say, for every 100 pickup trucks sold in the Chinese market, 41 of them came from Baoding.
Wei Jianjun's pickup truck has two very obvious advantages:
1, the size is huge and the price is low, which is the first choice for many users with freight demand.
2. Stable quality and worry-free maintenance, which is very suitable for actual carrying needs.
These two points are based on the premise of excellent enterprise technology, and only enterprises with excellent production cost control and rich manufacturing management experience can be truly successful in the pickup truck market.
Therefore, we do not see the shadow of the joint venture in the pickup truck market, because all multinational companies want to make more profits in the pickup truck market, for them, the pickup truck market has the great wall of this giant existence, it is difficult for them to spare the great wall of the blockade line to get profits.
Since you want to, it is better to let go directly, and the pickup truck market dominated by Chinese naturally shows a benign development.
What is even more surprising is that the Great Wall pickup truck, which achieved great success in the market last year, chose to further consolidate its market share this year, and the Great Wall Gun, as the main model, put the derivative car series within 100,000 in the market.
The newly listed King Kong Cannon is to let more beginner user groups have a choice, the new car is priced at 88,800 yuan, and the top model is priced at only 123,800, which means that the Great Wall Cannon will inevitably stir up more pickup products and enterprises after lowering its posture.
This is not only the opponent of many pickup trucks, but also the disaster of many micro pickups, some micro pickups have reached the price of 70,000 levels, in the face of stronger performance, larger size, stronger freight capacity of the King Kong cannon, will directly lose the ability to compete.
In the past, the biggest controller of the pickup truck market was Zhengzhou Nissan, and it is true that from the perspective of product quality, Zhengzhou Nissan's many pickup trucks have excellent stability, but the development of the industry to the present, the market needs more than just stability, the reason is very simple, with the rise of China's manufacturing industry, user demand has increased.
Intelligence, power, control, safety, price and other demands are included, which makes the targeted development of the Great Wall Cannon become the mainstream of the market.
From the sales volume, it can be seen that after the appearance of the Great Wall Cannon, it quickly seized the remaining market share of Zhengzhou Nissan and Jiangxi Isuzu, smoothly went to the altar, and compacted the Great Wall Cannon in the 100,000-200,000-level pickup truck market.
Today's consumers can even buy a large-size pickup truck with a budget of 100,000, the low-end 88,000 Diamond Gun has a body size of more than 5 meters 6 and a power structure of 2.0T, and the basic interior design of the Great Wall Gun determines the sense of technology and expansion of the Diamond Gun.
From a practical point of view, king kong gun is subverting the pickup truck market.
The strongest product in the U.S. market is the pickup truck, the Ford Raptor in that market is priced at only 40,000-50,000 US dollars, with performance, size and off-road advantages, the domestic market culture determines that we can not have such a low-priced product, but we have our own pickup truck culture.
The appearance of the King Kong gun further lowered the pricing of pickup trucks, which was an important model for Wei Jianjun to fire at foreign brands, and its appearance further forced back Zhengzhou Nissan Navarre and Ruiqi 6.
For pickup truck market users, products are more worthy of attention than brands, and successful models in this market must have absolute strength and insightful strategic layout, from the current point of view, led by Wei Jianjun, Great Wall Motors, the position of the pickup truck market is difficult to be subverted.