The industry generally believes that this year will be a year of comprehensive blowout of new energy vehicles, more and more market competition products, new brands continue to pour in, and the penetration rate continues to increase, which also indicates that new energy vehicles will enter the era of great navigation.
In December last year, with the help of Huawei, Xilix released a new brand AITO, opening the era of smart cars. After the release of AITO's first model, the AITO Q&A M5, quickly attracted attention and began multi-city delivery in about 3 months. So in the new energy track full of masters, what is the unique charm of AITO? Let's take a closer look.
Xilis and Huawei join forces to show brand charm in multiple dimensions
AITO means Adding intelligence to Auto and advocates intelligence-driven change. The AITO brand inherits the excellent genes of Xilix and has also been deeply empowered by Huawei in the field of smart ecology, so it can quickly realize the leap from "smart" to "smart", become a powerful weapon for Xilis to conquer the high-end market of new energy, and create a milestone step in the beautiful vision of smart mobile life.
Cyrus and Huawei have broken through the cooperation model between traditional automotive industry OEMs and suppliers, and are responsible for R&D, manufacturing, delivery, service, and creating a pleasant car experience throughout the life cycle from new car production and manufacturing to user vehicles. Huawei is deeply involved, from product definition, quality control, to channel sales, the two sides have created the latest model of borderless integration and full-link cross-border cooperation, and the AITO brand is a new masterpiece that integrates the advantages of both parties.
The M5 is the first car under AITO, which integrates the technical advantages of both Xilix and Huawei, and has highlights such as high-value design, Hongmeng intelligent cockpit, high-specification chassis, high performance, and long endurance, and has been recognized by many consumers. The AITO M5 adopts the ultimate design to create a luxurious aesthetic. The Cyrus Pure Electric Drive Range Extender Platform (DE-i) gives it extreme performance, bringing ultra-long endurance of 1100+km of WLTC and acceleration of 4 seconds from 100 km/h. In terms of chassis, the new car adopts an all-aluminum alloy chassis, with a front double wishbone and a rear multi-link independent suspension to ensure the handling, stability and comfort of the vehicle. At the same time, the new HarmonyOS smart cockpit brings smart technology to THE AITO Q&E M5, creating a smarter future and providing users with a smarter travel experience.
At the channel level, the two sides combined their respective advantages to open the automotive new retail 3.0 model, at present, the AITO brand has completed the settlement and construction of more than 500 experience stores and 150 user centers, and plans to achieve more than 1,000 experience stores and about 300 user centers this year. AITO will rely on the wrap-around service network to provide users with more in-depth services and experiences. In the future, Xilis will continue to explore and cooperate with Huawei at the three core levels of technology, channels and products to escort the prosperity and development of AITO.
Profound technical cornerstone To build an excellent production system
As we all know, Xilisi is a low-key and pragmatic enterprise, taking the route of technology self-sustainment, relying on the strong internal research and development capabilities of Xilis, in the past 6 years since its establishment, it has more than 1,000 patents related to new energy technology, becoming a technology-intensive enterprise. The profound accumulation of core three-electric technology and electric drive extended range technology has made the AITO brand have a solid technical foundation. The Xelis Pure Electric Drive Range Extender Platform (DE-i), released at the end of last year, is a set of solutions that realize the global integration of software and hardware levels, and pushes the electric drive range extender technology to a new height.
AiTO Q&I M5 is based on the Xelis Pure Electric Drive Range Extender Platform (DE-i). The platform adopts a 1.5T four-cylinder exclusive range extender, with a thermal efficiency of 41%, and with precision oil cooling technology, the operation efficiency is more efficient and smooth. The platform has undergone a comprehensive evolution in the integration of intelligent generator sets, and under the action of the maximum power generation efficiency of 3.2kWh/L, the products under the platform can achieve a long cruising range of 1100+ kilometers under the WLTC service. Combined with the characteristics of gold drive, battery pack, intelligent control system, etc., "high efficiency, low power consumption, silent safety, and intelligence" truly solve the user's "battery life anxiety".
Excellent products are naturally inseparable from the profound car-making skills, Xilis in accordance with the Industry 4.0 standard to build the Liangjiang smart factory, adhere to the extremely strict experimental verification system, and a large number of world-class supply chain ecological partners close cooperation, based on digitalization, networking, through more than 1,000 robots to achieve 100% automation of key processes, 24-hour online monitoring, with the world's leading level of intelligence to ensure that the safety and quality of the vehicle is at the world-class level.
In order to ensure the high quality of products, Xilis proposed a boutique strategy, which includes boutique research and development, boutique manufacturing, boutique quality, boutique supply chain, and boutique services. Through this system to create safe, reliable and exquisite products, not only will bring users a smart travel experience with high intelligence, excellent performance and long battery life, but also strive for excellence in channels and after-sales services, effectively ensuring the ultra-first-class quality service of AITO Q&I M5.
Written at the end: Reject the "sufficiency theory" AITO's core strengths within the industry
Xilis's ability in pure electric drive range extender technology and intelligent manufacturing, as well as Huawei's cutting-edge technology in ICT, smart travel and other fields, make the core competitiveness of the AITO brand not to be underestimated, and also let it "roll in" the field of extended range electric vehicles.
At the turning point of the times, the courage to innovate and pursue change has the opportunity to become the mainstream of the next era, and AITO is one of them. In the face of the crazy inner volume of the new forces, as a new strategic product of the AITO brand, M5 rejects the "enough theory" and creates a high-quality travel model room.