China Youth Daily Client News (China Youth Daily, China Youth Network reporter Lin Jie) Recently, the first "Earth Critical Point" environmental protection public welfare contemporary art exhibition opened in Guangzhou, and the exhibited works came from outstanding young artists at home and abroad. They use cross-media forms such as paintings, images, installations, and behaviors, from the study of the natural environment to the presentation of the current situation of biological existence, and explore the current situation of the earth's environment in multiple dimensions.
The "Earth Critical Point" program is a cross-border alliance-style public welfare innovation practice, taking youth development as the foothold and starting point, starting from the core of environmental protection, integrating corporate social responsibility and other related resources, and advocating the attention, thinking and action of young people and even the public on "low-carbon", "environmental protection" and "sustainable" lifestyles in the form of art exhibitions.
Wu Liheng, chief planner of the "Earth Critical Point" project, said that more and more enterprises with a sense of social responsibility pay attention to and support the promotion of environmental protection issues, and finally promote environmental protection public initiatives through cross-border resource integration. She hopes to create an emotional connection with the audience in a way that touches the senses and hits the heart through the creation of young artists.
Li Xuedong, director and executive deputy general manager of Guangdong Swire Coca-Cola Co., Ltd., revealed that they have committed to using 100% recyclable packaging materials globally by 2025 around the vision of "no waste in the world". At the same time, we also hope that through the youth group, more and more people will be affected and infected to recycle beverage bottles, and everyone will work together to achieve the goal.
As a force to empower and promote the development of the "green travel" industry, GAC Capital uses capital as a link to drive resources inside and outside the industry to achieve the goal of "double carbon", and at the same time helps GAC Group to promote the "GLASS Green Net Plan" to achieve carbon neutrality in the whole life cycle of products by 2050 (and strive to achieve carbon neutrality in the whole life cycle of products by 2045). Chen Jianhui, secretary of the party branch of GAC Capital Co., Ltd., said, "More and more young user groups are attracted by new energy technologies and products, as well as green travel applications, and GAC Capital is also cultivating such application scenarios through investment empowerment, so as to better promote an environmentally friendly lifestyle suitable for future needs." ”
Since the launch of the collection on December 20, 2021, the art exhibition has received nearly 300 works of art from more than 240 young artists at home and abroad. The work fully embodies the theme of "environmental protection", and behind it there is a multi-dimensional and abundant creative space related to the changes in the current situation of the earth, the diversity of ecology, and human behavior.
Yang Cheng, the curator of the exhibition and a young artist after 95, told reporters, "Young people are sometimes misunderstood by the public as indifferent to the topic of the public environment. When I have in-depth exchanges with many young artists, I find that in the process of self-exploration, it is actually full of opportunities to pay attention to and connect with public environmental topics through individual experience and practice. "Through artistic creation, they reflect on industrial mass production and observe excessive consumption; perceive nature and energy from the perspective of animals and plants; and explore desire and freedom, war and faith from the perspective of individual human beings."
It is reported that during the "Earth Critical Point" environmental protection public welfare contemporary art exhibition, public interaction activities such as environmental protection volunteer actions and art workshops will be held to attract and inspire more young people to devote themselves to the scene of contributing to the public interest and show the social influence of contemporary youth.
Source: China Youth Daily client