Why don't I recognize new forces such as ideals? New forces such as Ideal and Weilai do have a certain volume and topic in individual markets, and the sales of 300,000-level Ideal ONE and 400,000 up Weilai es8 are good. Li Bin of Weilai and Li Xiang of the ideal are both transferred from the Internet industry to the automobile manufacturing industry. In the end, they are building cars now to serve capital, not really to serve the people. The real new energy vehicles for the people are the Great Wall, Changan, BYD and other traditional car companies.
What did the car bosses of the past make their fortunes? At first, it may rely on the connections of the political and business circles and the introduction of policies by the state, but in the end it is still relying on technological innovation, accumulating step by step, from copycat imitation to independent innovation. The new power boss in the new era is a master of creating hot spots in social opinion, like Weilai Li Bin, who does not smell gasoline, when the new energy vehicle of the owner of Weilai has no electricity, he still sends a gasoline-burning trailer to tow Weilai. The new power bigwigs will create hot spots and use hot spots, all of which are more likely to be favored by Internet capital.
Of course, they at least have a conscience than Musk's Tesla, Tesla in the modern business model, will do PPT, will draw cakes, will hype a product that has not been seen, can trigger a boom on the line, the car can be of poor quality, rainy days leak, brake failure, but must not be no hot spots, even if there is no hot spots to create hot spots, so as to attract many investors.
Compared to the real new energy vehicles, the ideal ONE is unqualified in my opinion, for the sake of the environment for fuel saving? It doesn't. Because in addition to the battery on the new energy vehicle, equipped with a 1.2T three-cylinder engine, note that it is a three-cylinder engine with original sin (it is strange that no one sprays this engine), but also must add No. 95 gasoline, pure electric endurance of 188 kilometers, but when the power is only 30 kilometers, it will force the power preservation, pure electric endurance can only be 120-150 kilometers. The ideal ONE can create 8-10 oil per 100 kilometers with a 1.2T three-cylinder turbocharged engine with 95 oil burning and a 2.3-ton SUV with a large battery. Just for that green card?
However, the Mocha DHT PHEV, which is fully developed by the Great Wall set new technology, is priced lower than the ideal ONE, and various technology configurations are not better than the ideal ONE, but the sad thing is that the ideal ONE cannot be sold. Wei Jianjun, who has been building cars for 30 years, suddenly seems to be unable to build cars. The Great Wall, a set of technologies that can be comparable to BYD DM-i, has lost to the ideal ONE with mediocre design and not much innovation in technology.
In fact, the domestic market can not have the ideal ONE phenomenon of the car, because it is only a product of capital in order to make profits, deliberately cater to the market. The essence of the ideal company is still an Internet company, only for the service of capital, just know how to please some of the so-called social elite. What energy-saving, environmentally friendly, so that ordinary people enjoy the scientific and technological feelings of new energy vehicles, that is the Great Wall, BYD and other traditional car companies to do things, ideal he does not have this obligation, and does not have this feeling.
Recently, the negative reports of the Great Wall have been a bit much, due to the chaotic planning of the high-level model, as well as various immature naming and renaming operations, losing the trust of some old car owners. But I sincerely hope that the Great Wall can adjust its strategy and truly build cars, build good cars, and build new energy vehicles for the people.
Many years ago, Wei Jianjun of the Great Wall had to face foreign brands such as Volkswagen Toyota GM, and now he is facing a so-called new force that is actually under the banner of Chinese manufacturing, but is full of thoughts about how to make money from the Chinese people. In addition to the height of the car, the center console is all screens, and then put a battery that can run more than 100 kilometers of battery life, and then sell more than 300,000, I really don't know why.
In fact, what is really needed in China is a brand that can shape a low-priced, high-quality, and good travel experience for the entire industry, without the need for hype through various hot marketing, the technology is not too innovative, and only for domestic and foreign capital to earn a brand of huge profits.
As a traditional car company with annual sales of millions of dollars, Great Wall not only wants to ensure the stability of basic consumer demand, but also overcomes various complex difficulties.
The ship was not good to turn around, and in the difficult period, it was hoped that the Chinese people would give the Great Wall more time to Wei Jianjun. Since he can beat the price of the joint venture SUV, in the near future, he can also beat the price of the outrageous new forces with high prices, and at the same time find ways to export new energy vehicles abroad, and then earn more money from foreigners through high prices.