In less than three years, the Great Wall Cannon pickup truck has achieved a gorgeous turn.
Since the release of the Great Wall Cannon brand in 2019 and the slogan of "making pickup trucks popular", Great Wall Pickup has begun to change from being a sales leader in the pickup truck market to the role of "pickup market remodeler".
Under the brand strategy of "business and ride", the Great Wall pickup truck has entered the fast lane - global sales in 2020 and 2021 will exceed 220,000 and 230,000 vehicles respectively.
At present, under the situation of successful "out of the circle" of passengerization, the Great Wall Cannon once again focuses on the deep transformation of commercial pickup trucks, and then realizes the comprehensive advancement of the two categories of "commercial multiplication".
"Passengerized" out of the loop
Behind the rapid growth of sales is the result of the strategy of the Great Wall Cannon pickup truck to adhere to and continuously expand the category.
For example, since the launch of the cross-country gun that integrates practicality and fun, the Great Wall Gun has also successively launched models for subdivision categories such as brigade guns, artillery and locomotive guns, and in product and marketing, it is deeply connected with various circles, truly realizing the brand's strategy of "user + circle layer" as the core.
In 2021, I had the privilege of participating in the activities of the Great Wall Gun and the 2021 International Lua Championship, and a senior Lua player said that the original Lalua boat had to buy hundreds of thousands of imported large pickup trucks, but since the Great Wall Cannon was listed, 200,000 yuan has solved the big problem, and there are legal traction qualifications, "Now many people in the Lua circle have bought the Great Wall Cannon."
Also last year, the unveiling of the locomotive gun at the Chengdu Auto Show instantly detonated the motorcycle circle - before the locomotive cannon, for the riders who like motorcycles and have multiple motorcycles, the only choice to carry motorcycles can be trailers, but the safety of trailers is poor. The launch of the locomotive cannon has completely solved the pain points of the motorcycle friends, and the convenience of the electric lift frame and the practicality of being able to carry two motorcycles side by side have impressed many motorcycle friends. Including the previous brigade gun, it is also highly sought after in the outdoor circle.
Objectively speaking, in the past two years or so, the Great Wall Gun passenger leisure category has gradually made pickup trucks popular, and even formed a "similar" to the hardcore SUV but more practical than the SUV in the minds of consumers.
Since the Great Wall Cannon has achieved good market performance in focusing on passenger leisure categories, many domestic manufacturers have begun to change to "pickup truck passengerization". Rather than the success of the Great Wall Cannon to open up the pickup passenger leisure category, it is better to say that the Great Wall Gun has changed the consumption trend and culture of the entire pickup truck market - the Great Wall Cannon has made consumers' cognition that pickup trucks are "commercial" and "pulling trucks" a history, and replaced it with a multi-functional vehicle that is quite fun and practical.
Deep transformation of commercial pickups
While "playing" with the passenger leisure category, the Great Wall Cannon is also actively "transforming" in the inherent commercial category.
The reason why it is a transformation is mainly that commercial pickup trucks are no longer the "Fengjun era" completely cost-effective as the core strategy, but the combination of commercial pickup trucks with more "business formats" and more local characteristic industries, and gradually create a pickup truck to help the transformation and development of "thousands of industries".
The Diamond Cannon unveiled at the Guangzhou Auto Show in November last year is the "answer sheet" handed over by Great Wall Pickup trucks in response to the future development trend of the commercial category market. King Kong Cannon launched three versions, the youth version for entrepreneurial youth, the new farmer version for new farmers, and the command car for emergency command vehicles.
Take the new farmer version, it is a co-creation model created by the Great Wall Cannon and Jifei Technology, and its purpose is to use a highly practical pickup truck to create smart agriculture for Jifei Technology and cultivate the strategic empowerment of new farmers, so that the new farmers can carry out agricultural production more safely and efficiently.
In fact, the development concept of commercial categories and passenger goods is completely different, the core of the passenger goods class is how to meet the user's functional needs, and the commercial category is how to create greater and more value for users - for commercial category users, pickup trucks are a tool for wealth creation.
Recently, the Great Wall Cannon commercial pickup truck has empowered new farmers to have a more vivid and more specific "landing". Nowadays, it is the "golden season" of tea picking in Menghai County, Colorful Yunnan, and the Great Wall Cannon has joined hands with the ancient villages and ancient tea gardens in Menghai County to establish the Great Wall Cannon Property Co-creation Base.
The Great Wall Cannon Tea King Edition and the King Kong Cannon have become "value cars" that help tea farmers get rich and the tea industry to upgrade with better product performance.
According to the latest data, by the end of 2021, the total area of tea gardens in Menghai County will exceed 900,000 mu, the annual output of raw tea will reach 35,000 tons, and the comprehensive output value will reach 15 billion yuan, and the tea industry is an important pillar of local economic development. However, the peaks and hills in Menghai County are staggered, and most of the tea plantations in the tea gardens are in the forested mountains, the roads are steep, tortuous, and the traffic is inconvenient, so tea transportation has become a very headache for tea farmers.
The Great Wall cannon pickup truck is a good solution to the thorny problems of tea farmers, the pickup truck can not only smoothly transport tea leaves out of the mountains, but also can carry people, which can greatly reduce the hard work of tea pickers to cross the mountains and mountains to pick tea.
The practicality of the Great Wall Cannon Pickup truck is more suitable for the use of tea farmers. The size of the box of the King Kong cannon long container version reaches 1820 * 1500 * 495mm, and the cargo box is flat, and there is no wheel hub bag and fuel filling bulge in the cargo box, which is a real flat cargo box, the space is square and tidy, and the loading convenience is further improved.
The Great Wall Cannon Tea King Edition is specially designed to focus on the service tea category, using China VI diesel power and equipped with AT tires, rear axle electronic control differential lock, 4 chassis skid plates, etc., with better passability. And the Great Wall Cannon Tea King Edition also extends the anti-roll rack of the cargo box, making it easier to bundle and fix the goods.
In addition to functionality and practicality, the Great Wall Cannon has also made up for the shortcomings of the pickup truck that is not intelligent enough. For example, King Kong Cannon provides intelligent voice, intelligent car control, intelligent services, and supports FOTA upgrades, and the car machine supports intelligent speech recognition, which can realize the control of playing music, browsing news, intelligent dialogue and other entertainment functions, giving the pickup truck a good sense of comfort and technology.
Written in the back: In just three years, the Great Wall Cannon pickup truck has single-handedly activated the pickup truck market, opened up a large market for passenger use with category innovation, and at the same time, with the concept of focusing on value, commercial pickup trucks have met the needs of cars in different scenarios of thousands of industries, and have achieved very good results in market sales.
In a certain sense, the Great Wall Cannon is no longer a pickup truck, but a brand that opens up new categories of pickup trucks and redefines the attributes of pickup trucks.
Note: Images are from the Web