In the domestic passenger car market, there has always been a "three-cylinder curse", many models equipped with three-cylinder engines have been dragged down, such as Buick Yinglang, Ford Focus, Nissan X-Trail, etc., fortunately, Yinglang timely "cliff relegation", with a 1.5L four-cylinder engine instead of a 1.0T three-cylinder engine, sales have been rising day by day, and X-Jun and Fortes are still in the "torrent" of three-cylinders, sales are also declining, such as Fox's January sales of 1222 units, X-Gun's January sales of 2500 units, To know that they were originally 10,000+ models with monthly sales, it is still difficult to do anything under the action of the "three-cylinder curse", which shows that domestic consumers are very resistant to three-cylinder engines, even if the technology of this engine is very advanced, the suppression effect on noise and resonance is also good, but consumers still will not recognize it.
Seeing that the sales volume of X-Trail was declining day by day, Nissan had the idea of "resurrecting" the previous generation of X-Trail, but this "arduous" task was entrusted to Zhengzhou Nissan, which produced the previous generation of X-Trail and sold it in the sales channels of Zhengzhou Nissan and Dongfeng Nissan. As a result, the old Qijun "transformed" into the glory of Qijun. In order to avoid it and the new Qijun "left and right to fight", it canceled the 2.5L four-wheel drive model, and only retained the 2.0L two-wheel drive model, which is the birth process of X-Jun Glory. "Three cylinders" is not enough, "four cylinders" to make up, can Qijun Glory return to the peak?
There is no doubt that the previous generation of X-Trail is a very successful model, its sales are basically at the same level as the Honda CR-V, Toyota RAV4 Rong, monthly sales of more than 10,000 as usual, Nissan "resurrection" It is also the idea of "returning to the peak", but it ignores a point, when the new X-Trail is listed, this generation of models has become an "old car", if the new X-Trail is not listed, it is still a "new car", and consumers mostly hold the idea of "buying new and not buying old", choosing X-Jun · Glory in the psychology feels "inferior" to the new Qijun, and the new Qijun itself looks, the old Qijun design is outdated, especially the interior design, there is already a feeling of "the last era", such a model price of 18.93-19.28 million yuan, plus the current stage of about 20,000 yuan of discounts, try to ask, how does it compete with Honda CR-V, Honda Haoying, Toyota RAV4 Rongfang, Toyota Willanda? Getting back to the top is basically impossible.
What if the price is cut further? Nissan is not not wanting, but dare not, when the offer of Qijun Glory to about 40,000 yuan, it will affect the sales of their own Qashqai, then may be Qijun Glory sales have increased, but the sales of Qashqa will decline, for Dongfeng Nissan, this is somewhat more than worth the loss. And the discount of 20,000, basically and Honda CR-V, Toyota Rongfang and other models can not open the gap, in exchange for you, you will choose the "old car"? Or a new car? I think the answer is self-evident. For Qijun Glory, the significance of the discount of 20,000 or 30,000 yuan is not great, and the preferential 40,000 or 50,000 yuan will affect the Qashqai, how to break the game? It is not difficult, the X-Jun Glory production is discontinued, and then the new Ki-Jun can be replaced by a four-cylinder engine, but Nissan in order to develop this 1.5T three-cylinder engine can be described as a huge amount of money to build, want to give up, can not be distressed?
In terms of sales, X-Trail Glory was listed on December 22, 2021, January 22 is a full month, its sales of 1316 units, new Qijun sales of 1083 units, both of them sales can not reach nissan's expected target, one is a 1.5T three-cylinder engine, consumers "talk about tiger color standard", one is "old model", the price reduction space is not large, basically can not return to the "peak" that X-Jun once created. So, what do you think about Nissan X-Trail?