The new X-Trail has been listed in the domestic market for a long time, from the overall sales trend, it can be said that the sales performance of the new X-Trail is very poor, take March, X-Trail's sales of 1403 vehicles, as last year or the domestic compact SUV market best-selling model, today's sales performance can be said to be quite humble. It is also because the sales performance is so sluggish, and now X-Trail has completely faded out of the mainstream compact SUV market and become a marginal model.
In fact, observing the sales performance of X-Trail today, it is naturally impossible to get rid of a topic, that is, the new X-Trail has introduced a 1.5T three-cylinder engine. When the new X-Trail with three-cylinder engine was launched, many automakers hit a wall in the three-cylinder model, either abandoning the three-cylinder model or replacing it with a four-cylinder engine. In short, when the three-cylinder X-Trail was listed, the recognition of the domestic automobile market and consumers for the three-cylinder machine was already very low.
In such a context, it is naturally difficult for the three-cylinder X-Trail to obtain market recognition, but from the various statements and actions of Nissan, it seems to be very confident to reverse some stereotypes and misunderstandings of the market and consumers about the three-cylinder machine through the new X-Trail model, so the new X-Trail is almost listed in a piece of disapproval! After the listing of the new X-Trail, there is almost no buffer time, sales have declined rapidly, and worse and worse, by March this year, the sales of this model has reached a low level of 1403 vehicles, it can be said that insisting on the new X-Trail equipped with a three-cylinder engine, so that Dongfeng Nissan paid a heavy price.
However, now The sales of X-Trail are getting worse and worse, probably not only because of the three-cylinder machine, because a few months ago, Nissan re-launched the four-cylinder X-Trail in China, that is, in Zhengzhou Nissan resumed production, and was named X-Trail Glory. In our view, the resumption of this four-cylinder X-Trail is a typical "rescue" behavior, Nissan tries to make the sales of the X-Trail series look better by resuming the production of the old four-cylinder X-Trail.
But from the current situation, after the listing of the old four-cylinder X-Trail, it seems that there is no substantial increase in the sales performance of the X-Trail car, so this matter is strange! Doesn't it mean that the main reason why the market and consumers don't buy the new X-Trail is the three-cylinder engine? Why is it that now that the four-cylinder X-Trail has resumed production, everyone still does not buy X-Trail, and the sales of X-Trail are still so poor?
In fact, the new X-Trail has only one problem, or it is not a faulty fault, that is, equipped with a three-cylinder machine, in addition to the three-cylinder machine, the new X-Trail in the appearance, interior design, configuration performance and other aspects, are very good, at least compared to the old X-Jun, the progress is very obvious. If the new X-Trail is equipped with a four-cylinder engine, the current X-Trail will be much more recognized than the old X-Trail.
The current situation is that although people do not recognize the three-cylinder X-Trail, and it is reflected in sales, it does not mean that people also recognize the old four-cylinder X-Trail after the resumption of production, because compared with the current X-Trail, the only advantage of X-Trail Glory is the 2.0L naturally aspirated engine with a maximum horsepower of only 151 horsepower.
In addition, the old X-Trail and the new X-Trail are incomparable. And when the old X-Trail is on sale, there are many complaints about the CVT gearbox of this car, so in fact, the old X-Trail is also a relatively general model of overall product performance, but it has existed in the domestic market for a long time, forming a certain consumer inertia.
Now after the "baptism" of the three-cylinder X-Trail, the market inertia of X-Trail's best-selling has come to an abrupt end, and the X-Jun Glory, which is priced at 189,300 yuan - 172,800 yuan, is only equipped with a 2.0L engine, so even if this is a four-cylinder model, the market appeal is extremely limited.
In the domestic compact SUV market, there are many SUV models in a price range and level with X-Trail, so for consumers, it is not only possible to choose between the new X-Trail and the old X-Trail, but it is completely possible to abandon the X-Trail series and choose other models. Therefore, under such circumstances, the resumption of production of the old four-cylinder X-Trail has not been able to save the sales of this car.
All in all, Dongfeng Nissan", in the case of the market and consumers' recognition of the three-cylinder engine is extremely low, still insists on equipping the new X-Trail with a three-cylinder engine, resulting in the sales of the originally popular X-Trail series encountering Waterloo in sales, and to a certain extent, completely burying the market position and reputation won by previous generations of domestic X-Jun, making the X-Trail series in the domestic compact SUV market become a "crowd of cars".
For Dongfeng Nissan, the biggest problem now is that X-Jun wants to turn over in the future, and there may not be many opportunities, the reason is very simple, the domestic automobile market is developing too fast, more models will soon refresh people's cognition, for models like Qijun, there will soon be no obsession, that is, it is likely to be quickly forgotten.