In the face of high profits, he is unmoved, in the face of bankruptcy crisis, he is not afraid, in the 30 years of entrepreneurship, he insists on making a living for growers, seeking development for sellers, and seeking happiness for poor households, with simple and unpretentious deeds, interpreting the true meaning of honesty and trustworthiness...... He is Xu Jianyou, chairman of Baishan Lin Yuanchun Ecological Technology Co., Ltd., in his opinion, integrity, is the unswerving original intention, is the cornerstone of the heart casting industry, but also the endless power.
When Xu Jianyou was 17 years old, his father was seriously ill, and his father and fellow villagers came to help, and everyone sent home remedies and money, but in the end his father passed away. With the help of the villagers, Xu Jianyou sent his father away in tears. He held the account book owed for his father's treatment and decided to work to pay off the money. He went to the construction site to do small work in the summer, and went to the forest farm to carry wood in the winter, and it took nearly three years to pay off the debts of the villagers. After experiencing difficult years, Xu Jianyou knows that life in the village is not easy, and he wants to let the villagers live a good life through his own efforts.
The unique natural conditions such as abundant sunshine all year round, large temperature difference between day and night, and excellent soil quality in the Baishan area have laid the foundation for the development of the schisandra planting industry. In 2008, Xu Jianyou reached an agreement with the buyer to sell Schisandra at a price of 80 yuan per catty. But at the time of delivery, the market price skyrocketed to 280 yuan per catty, if you don't sell others according to the agreement, you can earn an extra 300,000 yuan.
In 2020, Schisandra had a bumper harvest. The increase in supply led to the refusal of the original purchaser to purchase Schisandra at the agreed price and insisted on buying it at a reduced price. When the disaster was made, the villagers and the village secretary found Xu Jianyou for help. After Xu Jianyou understood the situation, in order not to let the growers lose money, he took the initiative to invest more than 13 million yuan to purchase schisandra fresh fruits, and contacted a number of merchants to negotiate and find sales, and with the help of Xu Jianyou, the total income of local growers increased by 5 million yuan.
In 2015, the company borrowed 10 million yuan from the bank for expansion, and if it did not repay the loan on time, the company was very likely to go bankrupt. After Xu Jianyou tried his best, there was still a gap of more than 3 million yuan. The company's team suggested that wages be deferred, but Xu Jianyou resolutely refused, "More than 80 employees are counting on wages to support the family, and no matter how difficult it is for the company to sacrifice the personal interests of employees, it must pay wages on time." When the employees learned about the difficulties of the company, they crowdfunded more than 800,000 yuan, and the buyer who had been helped by Xu Jianyou also took the initiative to send 2 million yuan to solve the urgent need. With the development and growth of the enterprise, Xu Jianyou led the company to successfully become a national contract-abiding and trustworthy enterprise.
"The villagers helped me tide over the difficulties, and now no matter how high I fly or how far I go, I want to stay in my hometown, repay my parents, and give back to the society." Don't forget Sangzi and return to his hometown, Xu Jianyou drives the villagers to move forward on the road to prosperity with the development of the enterprise, and feeds back to his hometown to help rural revitalization with practical actions. Since 2007, he has helped more than 400 people from more than 200 poor households get rid of poverty and become rich through the development of production, supply, marketing and deep processing of the one-stop blueberry industry in 8 poor villages in 3 towns and 8 poor villages such as Shiren, Wangou and Dayangcha.
With the gradual expansion of the scale of business operations, Xu Jianyou's sense of social responsibility has been enhanced, and he has actively participated in public welfare undertakings to repay the society. He built concrete roads and installed street lights for villages and towns, and donated money and materials to families and students in need. In the face of the epidemic, he actively participated in the front line of the anti-epidemic, urgently deployed company vehicles to support epidemic prevention and control, and donated 200 boxes of drinks and 2 tons of alcohol and other epidemic prevention materials. Over the years, the company has invested more than 180 yuan in public welfare funds.
Because of being honest, doing things with integrity, serving the "three rurals", and contributing to the society, Xu Jianyou has won many honors. The honors, large and small, have been highly recognized by all walks of life for his integrity and quality, and have also injected a strong impetus into his way forward. In 2020, Xu Jianyou was listed on the "China Good Person List", in 2023, he was named the 10th Jilin Provincial Moral Model, and recently the Central Propaganda Department and the National Development and Reform Commission released the 2023 "Integrity Star", and Xu Jianyou was honorably on the list.
Produced by Jilin Daily
Author: Jilin Daily all-media reporter Wu Ming
Curator: Han Xuejie
Executive Editor-in-Chief: Yu Yue
Editor: Han Yuhong