Compared with passenger cars, SUVs, MPVs and other passenger models, the vast majority of consumers are relatively unfamiliar with the pickup truck market. However, the low attention does not affect the high popularity of pickup trucks in the domestic market. Taking the sales data of 2021 as an example, pickup truck production and sales reached 547,000 units and 554,000 units, respectively, up 11.2% and 12.9% year-on-year. It is worth saying that in 2021, it is also the first time that pickup trucks will break through the 500,000 mark.
Behind the market boom, a number of high-heat models have also emerged, such as the Great Wall pickup truck. Recently, Great Wall Pickup released the sales data for March, and in the past March, the brand's global sales reached 18,455 units, a sharp increase of 59% month-on-month. So, behind the great wall pickup boom, what is the reason?
Great Wall pickup truck sales are gratifying, do pickup truck industry "Haval H6"
As the first Chinese pickup truck brand to achieve global sales of 2 million, Great Wall pickup trucks have always had a good popularity in the industry. In the past March, the Great Wall pickup truck sold 18455 units in a single month, a sharp increase of 59% month-on-month, not only that, the Great Wall pickup truck has been the first domestic and export sales for 24 consecutive years. Such data directly makes it the "top stream" of the pickup truck market.
In fact, from the sales situation in recent years, the sales share of Great Wall pickup trucks has continued to increase, and the data shows that Great Wall pickup trucks accounted for 34% of the total sales of pickup trucks in 2019, and in December last year, its market sales share reached 43%. Thanks to this, among the top few manufacturers on the list, the Great Wall pickup truck is also among the best.
Referring to the sales data of 2021, the sales volume of Great Wall pickup trucks in the whole year 233006 increased by 3.6% year-on-year, and the trend was better. Significantly ahead of Jiangling Motors, Zhengzhou Nissan, Jiangxi Isuzu and other brands. Among them, Jiangling Motors sold 67,445 pickup trucks in the whole year, an increase of 3.5% year-on-year; as for Zhengzhou Nissan and Jiangxi WushiLing, sales reached 50,067 and 43,152 units in 2021, respectively, which also showed good growth.
Based on the ranking of manufacturers, it is not difficult to see that the Great Wall pickup truck is in the domestic pickup truck market, just like the Haval H6 in the SUV market. Whether it is market heat or market sales, it has a very good performance. Coupled with the increasing differentiation of the domestic pickup truck market, the advantages of the Great Wall pickup truck are becoming more and more obvious.
The product matrix continues to grow stronger, and the advantages of Great Wall pickup trucks are becoming more and more obvious
Behind the high heat, it stems from the continuous strength of the Great Wall pickup family. At present, based on the Great Wall pickup truck, the brand has extended a number of models, of which the performance of the Great Wall Gun is the most eye-catching, with global sales of 14,500 units in March, an increase of 70.4% month-on-month. It is reported that in the product matrix of the Great Wall pickup truck, the Great Wall Cannon has achieved a good result of exceeding 10,000 sales in 20 months.
In fact, in order to better meet everyone's diversified car needs, Great Wall Pickup has been pioneering and innovating to enrich the car matrix. Starting from commercial, passenger, and off-road pickup trucks, to black bombs, locomotive guns, king guns, etc., each model has a very good heat. Obviously, in the domestic market, innovation has become the label of the Great Wall pickup truck.
At the same time, because of the "sudden emergence" of this personalized model, the culture related to pickup trucks has also ushered in a new market opportunity. The premise of pickup truck popularity is the rise of pickup culture, and the essence of pickup culture lies in the personalization and multi-scenario of pickup products. Judging from the brand performance of the Great Wall pickup truck, the brand has successfully developed three versions of the passenger version, the commercial version and the off-road version that are suitable for different scenarios, which is why there is a strong product matrix mentioned earlier.
Not long ago, the Great Wall Pickup truck also brought us a new fashionable commercial pickup truck - King Kong Cannon. As a car for people's livelihood, the new car has three kinds of cargo boxes to choose from, including TEUs, long boxes and flat bottoms, coupled with low cargo platforms, cargo box lighting and other designs, which improve the transportation efficiency while further facilitating the cargo loading and unloading process. For consumers who pay attention to practicality, this car does have a good performance. It can be expected that the car will also become a growth point for the Great Wall pickup truck in the later stage.
The pickup truck policy is relaxed, and China's pickup truck market may usher in new opportunities
In addition to the market level, at the policy level, China's pickup truck market is also worth a look. On April 1, with the official launch of the "C6 driver's license", the trend of lifting the ban on pickup trucks has also opened again. According to the regulations, all drivers who hold C1 and C2 driver's licenses for small and micro passenger cars and meet the age requirements can carry trailers on the road after applying for C6 driver's licenses and driving training, which is obviously a stimulating advantage for special models such as pickup trucks.
At present, the scope of pickup trucks has been expanded day by day because of the "C6 policy". It is understood that Yangzhou City stipulates that in addition to urban expressways and tunnels, pickup trucks are allowed to pass on other roads in Yangzhou. It should be noted that this is also the second city to join the pickup truck lifting camp since Wuxi took the lead in relaxing the restrictions on pickup trucks in November last year.
Not only that, it has also been reported that in May this year, the "General Technical Conditions for Multi-purpose Trucks" will also be officially implemented. At that time, the new policy will provide a standard basis for the introduction of pickup truck management policies in various places, and is expected to promote a wider range of pickup trucks. At the same time, for those who have capital, ideas, and like off-road friends, the increasingly liberal policy will inevitably further stimulate the attention of the pickup truck market from the bottom.
It can be expected that with the expansion of the scope of pickup trucks, as well as the landing of other industry standards and new traffic regulations, the domestic automobile market may usher in a new inflection point because of the growth of the pickup truck market.
Conclusion:
As a part of China's pickup trucks, Great Wall pickup trucks have remarkable performance in both brand and sales. The reason is: on the one hand, because the demand for the pickup truck market is showing an upward trend; on the other hand, the model of the Great Wall pickup truck can well meet everyone's commercial and residential needs. It is unreservedly said that with the acceleration of the lifting of the ban on pickup trucks and the landing of C6 driver's licenses, the Great Wall pickup truck will also represent Chinese pickup trucks and go to more families.