Previously, we analyzed and commented on the segments of the passenger car market, such as cars, SUVs, new energy and MPV. Many netizens left messages to see the analysis and ranking of the pickup truck market. So today we arranged a content to take stock of pickup sales in March and provide consumers with advice on buying a car. According to the latest sales data released by the Association of Automobile Manufacturers, in March 2022, the domestic pickup truck market sold 55,000 units, down 1.1% year-on-year and 60.3% month-on-month. In the first three months of this year, the cumulative sales volume of the domestic pickup truck market exceeded 130,000 units, reaching 131,000 units, down 2.8% year-on-year.
Then let's take a look at the specific ranking of major pickup truck manufacturers, the Great Wall pickup truck continues to lead the market with an absolute advantage, and it is also the only pickup truck manufacturer on the list whose monthly sales have exceeded the 10,000 mark. In addition, Jiangling Pickup and SAIC Maxus ranked second and third respectively, with different degrees of year-on-year growth. In addition, Zhengzhou Nissan, Jiangxi Isuzu, Chang'an, Jianghuai, Beiqi Foton, ZTE and SAIC-GM-Wuling all appeared in the top ten of the list. Then let's take a look at the specific performance of major pickup truck manufacturers.
First place: Great Wall pickup trucks, sales of 18,455 units in March
Great Wall pickup truck sales in March 18,455 units, of which the Great Wall Gun continued its hot sales momentum in March, with sales reaching 14,500 units, an increase of 70.4% month-on-month. Although the overall decline of Great Wall pickup trucks was 16.1% year-on-year, the increase reached 58.6% month-on-month, continuing to lead the pickup truck market with an absolute advantage. After two months of downturn, Great Wall pickup truck sales finally ushered in a rebound. Although the environment is more serious, it is undeniable that the Great Wall pickup truck represented by the Great Wall Cannon is still the absolute hegemon of the domestic pickup truck market.
Great Wall pickup trucks are one of the most important components of Great Wall Motor's sales, with a cumulative sales of 42,952 Great Wall pickup trucks from January to March, down 27.68% year-on-year. With the arrival of the commercial version of the Great Wall Gun with higher cost performance, it will further drive the sales of the Great Wall Gun series. Judging from the current brand development and situation, the Great Wall pickup truck may abandon the Fengjun series of products in the future and form a great wall pickup truck product cluster dominated by the Great Wall cannon. Of course, this is all the author's prediction, what will happen in the future, let's wait and see! It is worth mentioning that since its listing, the cumulative global sales of Great Wall pickup trucks have exceeded 2 million, becoming the only Chinese pickup brand to enter the "2 million club".
Second place: Jiangling pickup truck; sales of 8,900 units in March
In second place was the Jiangling pickup truck, which sold 8,900 vehicles in March, up 6.9% year-on-year and 58.3% month-on-month. In fact, in recent years, pickup truck manufacturers have enjoyed the dividends of domestic pickup truck policy, as the top three players of China's pickup trucks, Jiangling pickup trucks have continued to perform a stable market. In terms of product matrix, it also has its own introduction, such as in the entry level it laid out the Jiangling new treasure book, Yishang IKEA pickup truck has The Domain Tiger 7 sits, and the Domain Tiger 9 is positioned in the high-end pickup truck market.
Jiangling pickup truck has excellent product strength and fuel economy, with the diversification of the pickup truck market in recent years, passenger, Jiangling pickup truck is also constantly upgrading, the product differentiation, young. Whether Jiangling Ford will lay out the pickup truck market in the future is difficult to say at present, and it is estimated that this is also what many people are looking forward to.
Third place: SAIC Chase pickup trucks; sales in March were 6,905 units
SAIC Maxus became the largest dark horse in the pickup truck market in March, with sales reaching 6905 units in March, an increase of 176.6% year-on-year, and the largest year-on-year increase in the list, with a month-on-month increase of 86.3%, ranking third in the market segment, second only to the Great Wall and Jiangling. In addition to the performance in the domestic market, Auto Maxus also has a good performance in overseas markets, and in 2021, SAIC Maxus pickup trucks sold nearly 18,000 vehicles overseas, which performed quite well. In terms of product layout, SAIC Maxus is also relatively comprehensive, laying out T60, T70 and T90 in the middle and high-end aspects, of which T90 also lays out new energy pure electric pickup trucks.
Fourth place: Zhengzhou Nissan, sales of 4119 vehicles in March
In fourth place was Zhengzhou Nissan, which sold 4,119 pickup trucks in March, down 21.7% year-on-year and 46.9% month-on-month. As a leader in the field of domestic pickup trucks, Zhengzhou Nissan's product matrix is also relatively perfect, and Xinruiqi, Ruiqi 6 and Navarre give consumers more choices. In addition, Zhengzhou Nissan will also launch the Ruiqi 7 pickup truck this year to enhance the product matrix of IKEA. As Zhengzhou Nissan, which has been working in the pickup truck market for many years, its technical accumulation of pickup trucks is obvious to all.
Fifth place: Jiangxi Isuzu, sales of 3,872 units in March
In March, Jiangxi Isuzu sold 3,872 units, down 23.7% year-on-year and up 49.9% month-on-month, ranking fifth in the market segment. As a pickup truck joint venture brand, Isuzu in the domestic pickup truck market has always had a good performance, in terms of product matrix, it has laid out the three major product camps of Ruimai, Suzuto and D-MAX, especially the new D-MAX of Jiangxi Isuzu, which began to achieve a non-rough effect under the current situation of pickup truck market upgrading. With the favorable pickup policy, Jiangxi Isuzu will also usher in more opportunities.
Sixth place: Changan pickup truck, sales of 3789 units in March
Changan pickup trucks represented by Kaicheng ranked sixth, with sales of 3789 units in March, up 142% year-on-year, which is the second brand in the list to increase after SAIC Maxus. At present, Changan Pickup has Shenqi F30, Kaicheng F300 and Kaicheng F70 and other products. Among them, Shenqi F30 and Kaicheng F300 are mainly attacking the entry-level pickup truck market, while the Price Range of Kaicheng F70 covers 90,000-200,000 yuan, bringing more choices to pickup truck consumers.
Seventh place: JAC pickup trucks; sales of 3,601 units in March
Jacque pickup trucks ranked seventh, with sales of 3,601 units in March, an increase of 66.2% year-on-year, making it the third-highest growth pickup brand in the list. JAC pickup trucks are known for their stable performance in the market. Jacque pickup trucks have also been deeply cultivated in the pickup truck market for many years, and currently have a variety of products such as V7, T6, T8 and Humtu, with prices ranging from 70,000 yuan to 190,000 yuan.
Eighth place: Beiqi Foton, which sold 2,402 vehicles in March
Beiqi Foton ranked eighth, with sales of 2,402 units in March, down 20.8% year-on-year. The market performance of Foton pickup trucks in recent years has not been satisfactory, on the contrary, its performance is quite difficult. With the development of major pickup truck manufacturers, Foton's advantages are getting smaller and smaller.
Ninth place: Hebei ZTE; 1,322 vehicles were sold in March
ZTE pickup trucks sold 1,322 units in March, up 3.1% year-on-year, continuing stable market performance. In the first quarter, ZTE pickup truck sales reached 3461 units, an increase of 16.5% year-on-year. The stable output of Weihu, Little Tiger and other models, coupled with the newly launched full-size Picavai Lion 1949, has made ZTE pickup trucks glow again. It is reported that Zhengdao will intervene in ZTE Capital, which is a good development opportunity for ZTE Automobile.
Tenth place: SAIC-GM-Wuling, sales of 1,007 units in March
SAIC-GM-Wuling pickup trucks sold 1,007 units in March, down 71.2% year-on-year, with average performance. Wuling Journey this pickup truck is also the only pickup truck model of SAIC-GM-Wuling at present, the launch time is not long, it is the main entry-level pickup truck, the price range of 5.88-6.28 million yuan, but from its product positioning and presentation point of view, its long cargo box makes it look more like a small truck, and the space and seats in the car have a strong hard texture, it does not look very comfortable, and the experience is also very general, which is also the reason for restricting its further development.