BAIC Group review and inventory in 2021: focus on the "change" of the main business, independent innovation "into"

Reporter Gong Mengze of this newspaper

In 2021, due to the impact of various unfavorable factors such as the new crown epidemic, raw material price increases, and chip shortages, China's auto market can be described as ups and downs. Although there is an overall considerable performance of production and sales growth of 3.4% and 3.8% year-on-year, respectively, for various car companies, especially traditional car companies, the status quo is not as optimistic as the data - the tide of electrification, intelligence, and networking has swept in, and the competition is becoming increasingly fierce, in the rapidly changing automobile market, how to solve the problem of "growth" is an unavoidable proposition for car companies.

In the face of challenges, we must not only see the fundamental changes in the external environment, but also accelerate self-transformation and gain new momentum for growth in continuous transformation. In the face of challenges, some car companies have begun to slow down, no longer blindly pursuing the linear growth of "quantity", but paying more attention to technology and innovation.

The "Securities Daily" reporter noted that as one of the main forces of China's automobile industry, BAIC Group has embarked on a comprehensive and profound change with the mission of focusing on "strengthening autonomy and building strength BAIC". Today, this transformation has entered the deep waters. The direction is right, and the resistance to reform can also become a driving force, which is the courage of BAIC to "change", and it is also the perseverance of "entering".

Strengthen the marketization of talent teams

Deepen the marketization of opening up and cooperation

Market-oriented competition, in the final analysis, is the competition of talents.

In 2021, BAIC will fully open the implementation of the cadre selection system, comprehensively promote the tenure system and contractual management of managers at all levels of the group, smooth the identity conversion channel between business managers and professional managers, accelerate the implementation of the professional manager system, add 2 new market-oriented deputy general managers, and realize the recruitment of 14 professional managers at all levels.

At the same time, BAIC has also established a "management and technology dual channel" mechanism to broaden the career development space of the middle-level team, optimize the career growth path of professional and technical personnel, and encourage middle-level cadres who are close to retirement to transfer to professional and technical positions, give full play to their own advantages, and do a good job in passing on and helping.

Deepening the reform of state-owned enterprises and opening up and cooperating with each other cannot be avoided. In 2021, the cooperation between BAIC and Daimler will continue to deepen, on the basis of the improvement of shareholding discourse power, the Daimler Beijing Global R&D Center will be launched, and the upgrading of Beijing Benz new energy products and production lines will continue to be promoted, and new models such as Beijing Benz EQB and EQA will be listed one after another, and a wonderful pure electric counterattack war will be staged.

This year, BAIC and South Korea Hyundai exchanged ideas, promoted Beijing Hyundai to implement new reform measures around improving business conditions and optimizing production capacity structure, and revitalized the market with products such as the seventh generation Elantra, the fifth generation Tucson L, the new ix35, and Kustu, at the same time, to achieve full coverage of EV, HEV, AND PHEV electric technology, and accelerate the layout of new energy.

In addition, the joint venture manufacturing company between BAIC and Magna has rolled off the production line of the third car, the New HI version of the Polar Fox Alpha S, and has begun internal delivery. Cooperation with Huawei has become an industry story, not only with the joint creation of the new HI version of Jihu Alpha S, but also with Baidu to jointly release a new generation of mass-produced shared unmanned vehicle ApolloMoon, with intelligence as a breakthrough, with technological innovation and industrial chain integration of highly coordinated development model, continue to lead the intelligent automobile industry change.

Optimize the marketization of end products

Focus on the three main businesses of vehicle parts service

The most direct result of the marketization of talent teams and joint venture cooperation is the marketization of terminal products.

In 2021, BAIC BJEV's high-end intelligent brand "Jihu" quickly entered the market track, strongly attracting consumers' attention; Beijing off-road is still "hardcore", in addition to the continuous innovation of products, it also established China's first Yueye Alliance, released the "100 million yuan pet powder plan", and unlocked the new posture of "Yueye" life for users with the professional, efficient, intelligent and exclusive services of "Yueye 4X4";

This year, Beiqi Foton once again led the commercial vehicle market, released the "1+3+N" three-dimensional technology platform "Galaxy" technology brand, comprehensively solved the pain points of commercial vehicle users; BAIC heavy truck project was launched, ANDC Nanfang Commercial Vehicle Strategic Base gradually took shape in East China - coordinating the construction of four major centers of parts manufacturing, product research and development, financial services, global sales and heavy truck industry clusters, baiqi group stepped onto the fast track of high-quality development of commercial vehicles.

Looking back at 2021, behind all the high-quality development achievements is the initial effect of BAIC's new development strategy. At the beginning of 2021, BAIC put forward the development strategy of "focusing on the development of independent brands and achieving quality and high-quality growth", and opened up connotative and high-quality development based on core technologies as the main line.

In view of the situation that independent brands were independent and did not become synergistic in the past, BAIC Group set up an independent special class to complete the construction of an integrated management and operation system and accelerate the integration of resources such as research and development, manufacturing and marketing. Immediately after that, BAIC's independent innovation honors are numerous.

The reporter noted that in the "China Heart" 2021 Top Ten Engines Selection, the 1.5T engine of the Beijing Automotive Magic Core Power Platform won the "China Heart" Top Ten Engine Award; BEIQI Penglong promoted the acceleration of the automotive aftermarket layout with technological innovation, and provided users with temperature, high quality and reliable digital car people services with digital marketing and employee technological innovation.

(Edited by Cui Man)