Oil prices continue to be at a high level, consumers who choose to buy fuel vehicles need to pay more travel costs, originally thought that switching to new energy vehicles can reduce expenditure costs, did not think that the price of new energy vehicles has also risen.
In fact, the new energy market has blown a wave of price increases since the beginning of this year, originally thought that it was the price adjustment of individual brands, and did not want to enter after March, the price increase trend almost swept the entire new energy vehicle market.
Whether it is a new car-making force or a traditional car company have opened a price increase channel, according to incomplete statistics, more than 20 car companies have announced price increases, involving nearly 50 models, the increase is as little as thousands, more than tens of thousands of yuan.
Of course, this round of price adjustment is mainly due to the impact of subsidies decline, raw material rise and other factors, but many car companies are announcing that the rise, repeated upward adjustments, causing dissatisfaction among netizens and prospective car owners, especially Tesla, which has risen 3 times in 7 days, has been complained about as a "cutting leek" like a book.
However, unlike the controversy caused by the price increase of other new energy brands, the price increase of Jihu Automobile has not caused a strong reaction from consumers in terms of time or amplitude. The same is the price increase, why did Jihu and some new energy brands form a huge contrast?
The price is raised by up to 5400 yuan, and the order is earned in advance
On April 30, Jihu announced that the price adjustment plan, which was originally scheduled to be implemented on May 1, is now postponed to May 16. The specific scheme is as follows:
Unlike other new energy vehicle companies that often rise by thousands and tens of thousands, the price increase of Jihu is relatively low, and only the prices of the four models of Alpha T 635S+, Alpha T H and Alpha S 708S+, and Alpha S 603H have been raised by 5400 yuan, and the prices of the remaining models have not been adjusted.
Not only that, from the perspective of time, The Pole Fox also seems to have become a clear stream among many officially announced price increases.
The news that the price of Polar Fox will be adjusted has been released as early as April 6, but it will be implemented on May 16, and the full 40-day buffer period is not only far more than other new energy brands, leaving sufficient reaction time for the market, starting from the interests of users, not to suddenly attack, but also to alleviate consumer anxiety. At the same time, Jihu has also adjusted customer rights and interests, including financial discounts and replacement subsidies.
For those quasi-polar fox owners who placed orders before May 16, the highest saving is 5400 yuan, which is definitely to buy is to earn, faster than the "wealth management product" income, and there is no risk.
The strength of the world's top model, not afraid of any opponent challenge
Of course, consumers pay more attention to the product itself than the price is affordable.
In the past two years, the new forces of car manufacturing and the continuous investment of traditional car companies, the same positioning, the same price point can choose more and more new energy models, why can Jihu let consumers pay? In other words, will the polar fox products continue to become the market's feast after the price increase?
This has to say about the strength of Jihu's car manufacturing, as a high-end brand under beiqi blue valley, jihu has taken high-end intelligence as the core of the comprehensive electrification as the development direction since its inception, aggregated magna, Huawei, Bosch and other world's top car-making resources, and jointly built the IMC intelligent module standard architecture and the beiqi blue valley magna high-end intelligent manufacturing base, etc., giving its products reliable safety, leading scientific and technological power and the world's top manufacturing process, without any opponent's challenge.
For example, the Beiqi Blue Valley Magna high-end intelligent manufacturing base is Magna's first joint venture vehicle manufacturing project in China, and it is also its first vehicle manufacturing plant set up outside Graz, Austria, which has fully introduced the Magna MAFACT production and manufacturing system, which to a large extent provides high-end experience and technology for the research and development and manufacturing production of Jihu Automobile, making the birth of high-end brand products more secure.
Taking the battery safety that consumers pay the most attention to when buying new energy vehicles, Jihu gives the battery system "tough" protection from structural safety and thermal safety. Through 26 connection points, the Polar Fox directly integrates the "battery into the body and chassis", which can ensure the overall stiffness of the body while enabling the car to absorb most of the energy when it collides, thereby protecting the safety of the battery.
Relying on the unique design concept at the level of battery electrical system and battery pack, the battery also realizes the internal high reliability of fireproof, dustproof, waterproof and other functions, of which dustproof and waterproof meet the ip68 and IP69K level technical standards respectively. In addition, The industry's first liquid cooling system design for wet and dry separation can ensure that the coolant will not enter the high-pressure area in the event of damage to the coolant system.
At present, as the first car company in China to achieve C level (the highest D level) in terms of functional safety level, Jihu has reached the level of C-IASI (China Insurance Automobile Safety Index) excellent and C-NCAP (China New Car Evaluation Regulations) five stars.
Specific to the product level, Alpha T and Alpha S are definitely benchmark models in various market segments, which are worth choosing.
First of all, Alpha T, equipped with the only pure electric adaptive all-terrain four-wheel drive system in China, provides three driving modes of snow, mud and sand, and only needs 4.6s to accelerate 100 kilometers, which can not only meet the needs of family cars, but also meet the driver's off-road heart.
Coupled with Magna's technical support for global luxury manufacturing, 653km of ultra-long real endurance, 5G Huawei technology interconnection, HARMAN 4K large screen audio and video system and many other hardcore performance advantages, compared with Weilai EC6, Tesla Model Y, not only has an absolute price advantage, but also brings users a more pleasant travel experience.
As a new generation of intelligent luxury pure electric sedan, alpha S product force is also very outstanding, hardware, steel and aluminum body design, advanced thermal management technology, efficient electric drive system assembly, 0.25 ultra-low wind resistance coefficient for the vehicle to bring 708 kilometers of ultra-long real mileage.
The interior of Alpha S also adopts high-end body materials, 525S+, 708S+ and 603H models in the cockpit roof, columns, sun visors and other positions using a large number of Ultrasuede suede materials, coupled with natural stitching process, to bring users visual and tactile double sense luxury, so that it has a first-class quality enjoyment.
In addition, the 2930mm length and 2915mm wheelbase also give it excellent rear legroom and load space, and the hatchback tailgate design can be easily put into two 28-inch suitcases, covering more user car scenes.
The two models of Jihu can meet the needs of different consumer groups and different scenarios, and have been unanimously loved and praised by smart electric vehicle user groups. Public information shows that the current owner's evaluation of Jihu products is zero bad reviews, which is derived from Jihu's ultimate pursuit of quality.
Diversified services enhance the value of experience and cultivate brand soft power
Of course, consumer groups in the new era are eager for all-round consumption upgrades, including looking forward to having a full-cycle service experience value after purchasing a car.
Polar Fox directly hits the user's pain points, gives users full-cycle care for the car, and provides users with excellent service and peace of mind.
For example, in order to allow car owners to enjoy a more convenient and fast car experience, Jihu has established an energy service model such as people to car and car to car, effectively solving the anxiety problems such as long charging waiting time and long charging time for users.
As of the end of February, Jihu Automobile has opened 92 stores, plans to build 150 stores by the end of June, this year's marketing stores will reach 186, and plans to cover more than 100 cities and more than 380 outlets in 2025.
At the same time, In terms of marketing, Polar Fox also adheres to the user-centered approach, enriches "pet powder" activities and fancy marketing initiatives, links with users' desires and dreams, and creates a Pole Fox circle layer culture with unlimited love.
The "Green Shade Charging Plan" jointly released by Jihu and Beijing Guoan covers three major contents of user co-creation, sports experience and test driving experience, through the form of cross-border, it not only enhances the stickiness of fan users and the Jihu brand, but also allows more and more fans to understand Jihu, feel the football culture brought by Jihu, and play with Jihu.
Not long ago, "Extreme Fox" leveraged the video number to exclusively title the first online concert of "The Godfather of Chinese Rock" Cui Jian, realizing the dream of the post-70s and post-80s groups. The total number of online concerts has reached 63.7 million, the cumulative number of viewers has exceeded 46 million, 120 million applause, 2.43 million online reviews... Of course, it also allowed more than 46 million consumers to know The Fox.
In its own way, Polar Fox has been deeply safeguarding the interests of users, and strives to give back to the majority of car owners' love for the Extreme Fox brand, of course, this "soft power" has also become the moat of the brand.
Write at the end:
In the face of this wave of unavoidable new energy price increases, Jihu is indeed carrying to the end, in the official words, "decided to bite the teeth again, let the lido day is a day", and only four models raised 5400 yuan, fully reflecting the rationality of the price increase strategy of Jihu and the user-oriented brand concept. Of course, under the support of core technologies such as Blue Valley Magna Manufacturing Base and IMC Intelligent Module Standard Architecture, Alpha T and Alpha S are definitely the reassuring choice for users.
Of course, special attention is that now there are only 10 days left from the price increase, and consumers really don't need to wait and see, otherwise they will really miss this wave of concessions before the price increase!