At the moment when the growth rate of the automobile market is picking up and the new energy dividend is gradually released, the once thriving high-end car segment has allowed many car companies, including Beiqi Blue Valley, to see the potential development opportunities of the domestic market. However, we see that at a time when negative news is overwhelming due to quality problems in high-end cars, consumers' perception of the quality of high-end cars has become particularly important, and how to capture consumers with quality hard power has become the main topic of competition between high-end brands in the second half.
As a result, the transformation to high-end intelligence has become the most important task of Beiqi Blue Valley in the past two years.
As an important support for the high-end intelligent transformation of Beiqi Blue Valley, its Jihu brand has been entrusted with heavy responsibilities. In the past two years, Beiqi Blue Valley has continued to exert efforts around the Polar Fox, increased the intensity of research and development investment and technical reserves, and successively brought the Polar Fox Alpha T, Alpha S and other models. Public information shows that in 2021, The first year of the Pole Fox achieved sales of 6,006 vehicles, but the most rare thing is that the Pole Fox last year 6,000 car owners, the evaluation of the Extreme Fox products is zero bad reviews. For Beiqi Blue Valley, the good results of the fledgling zero bad evaluation are undoubtedly a good start, which not only paves the way for the long-term development of its high-end brand, adds weight, but also proves the strong high-end manufacturing capabilities behind Beiqi Blue Valley.
High-end operations introduce Magna into the manufacturing system
How is a zero-negative product built? At the technical level, Beiqi Blue Valley has a rich "family foundation" in the core technology of high integration, high safety and high energy efficiency, and has achieved a number of independent technological innovations and breakthroughs, and it is natural to want to be recognized by the market. However, in addition to the leading technical support, magna's high-end "intelligent" manufacturing ability cannot be ignored.
In July 2019, Beiqi Blue Valley and Magna signed a relevant agreement on the construction of a high-end new energy vehicle manufacturing base, and the cooperation between the two sides began.
Who is Magna? Familiar friends know that in Europe, Magna is synonymous with high-end manufacturing. As one of the world's largest automotive suppliers, Magna has more than 100 years of experience and history in high-end automobile manufacturing, with the world's leading vehicle engineering development technology and high-end manufacturing capabilities, 338 manufacturing plants in 28 countries around the world, 89 product development, engineering and sales centers, known as the foundry emperor of the automotive industry. From Mercedes-Benz and BMW, to Aston Martin, Chrysler, to MINI and Jaguar I-Pace, nearly 30 well-known luxury models around the world are from Magna.
The outside world believes that Beiqi Blue Valley introduced Magna into its manufacturing system, which fully reflects its great attention to the high-end market and consumers, and also confirms the determination and confidence of Beiqi Blue Valley to compete for the high-end brand market.
In December 2019, baiqi blue valley's confidence was fully revealed, and its high-end magna high-end intelligent manufacturing base in Baiqi Blue Valley jointly built with Magna was officially completed, which is the first time magna has set up a vehicle manufacturing plant outside Europe and the first magna joint venture high-end intelligent manufacturing base in Asia.
Different from the OEM model of other high-end electric brands in the industry, the high-end manufacturing base jointly built by Beiqi Blue Valley and Magna has opened a "fourth model". That is, BAIC invests in technology, brand, and is responsible for the high-end links of the value chain such as marketing, while Magna exerts its advantages in research and development, verification and manufacturing to create the Jihu brand. This largely makes the quality of Jihu's products more secure.
It is worth mentioning that among Magna's more than 300 plants around the world, in addition to the Graz plant in Austria, only the Beiqi Blue Valley Magna high-end intelligent manufacturing base can realize vehicle manufacturing. Therefore, it is also known as the "Graz of the East". It is not difficult to understand why alpha T and alpha S from the "Oriental Graz" can achieve good results with zero bad reviews.
Strict "wisdom" to create zero tolerance behind the polar fox
It is understood that the Beiqi Blue Valley Magna high-end intelligent manufacturing base has a total investment of 6 billion yuan, covers an area of 1.37 million square meters, plans a total production capacity of 300,000 units / year, and has four major processes: stamping workshop, body workshop, painting workshop and assembly workshop. Not only that, the base has also fully introduced the Magna MAFACT production and operation management system, with the world-class manufacturing standards of first-line luxury cars, bringing comprehensive and reliable high-end quality assurance to Jihu.
"Intelligence" is the biggest feature of Beiqi Blue Valley Magna high-end intelligent manufacturing base. Based on the concept and standard of Magna's MAFACT manufacturing system, the four major processes of the factory adopt a number of innovative technologies to fully realize intelligent ecological management. Moreover, the automation, digitalization and intelligence of the factory are at the leading level in the industry.
How far ahead? We may wish to look at a set of figures: the stamping workshop has a fully enclosed, high-speed automated production line, the pass rate can reach 97%, much higher than most of the industry's main engine factories this indicator of 90% of the pass rate; the body workshop all connection points (riveting, welding) automation rate of 100%, the pass rate reached 99%; the painting workshop to achieve automatic spraying, can be composed of 52 high-performance robots to complete multiple coating process; the automation rate of gluing is more than 95%. In the battery PACK workshop that reflects the highest core strength of the main engine factory, the automation rate of the whole line is as high as 53%, and the module is automatically online, automatically detected, glued, cleaned and installed, fixed, and Riveted by FDS, which ensures the overall process precision and consistency, and provides the greatest guarantee for the safe operation of the electric vehicle power battery.
Beiqi Blue Valley Magna high-end intelligent manufacturing base also has the first 30JPH steel and aluminum mixing production line in China, a fully automated production line composed of 290 German KUKA robots and 206 sets of connecting equipment, which can achieve high-precision positioning at the millimeter level and the control accuracy is second to none in the industry.
In addition, the stringent standards of Magna's MAFACT production and operation management system have made many OEMs look up to them. Taking the riveting method as an example, the general world-class factory can reach a 95% pass rate, but under the Magna MAFACT production and operation management system, the qualified rate is required to reach 100%, and this "zero tolerance" process standard also creates the hardcore quality of Jihu Automobile.
With its excellent performance in materials, structural design and process manufacturing, Jihu Automobile has continuously won the "China Top Ten Body" and "Best Material" double material awards of the China Automotive Safety Conference, as well as ca-CAP evaluation platinum grade certificate and many other awards, and the brand label of "safety, quality and luxury" has not gone away.
High-end hardcore products seize the market heights
From "manufacturing" to "intelligent manufacturing", Beiqi Blue Valley Magna high-end intelligent manufacturing base can be said to have set a new benchmark for automotive intelligent manufacturing. Through the Baiqi Blue Valley Magna high-end intelligent manufacturing base, we can see the dedication and rigor of beiqi Blue Valley in creating a high-end model, and also see the underlying logic behind the zero bad evaluation of The Extreme Fox.
However, Beiqi Blue Valley also understands that the creation of a high-quality luxury model is not only as simple as process manufacturing, but also plays an important role in fully integrating and utilizing the advantages of the industrial chain.
In the past few years, Beiqi Blue Valley has adhered to an open mind, integrated internal and external resources, and strengthened collaborative innovation through in-depth cooperation with top global suppliers such as Huawei, Baidu, Bosch, Siemens, SK, Harman, and NINGDE Times, and quickly built a circle of friends that completely covers the ecology of the high-end intelligent automobile industry chain, becoming the absolute advantage of Beiqi Blue Valley in competing for the high-end brand market. Facts have also proved that the advantages of high quality brought by the advantages of all parties in the industry chain have begun to appear, and the zero bad evaluation of Polar Fox Alpha T and Alpha S is the best example.
Returning to the product, it has recently been reported that Beiqi Blue Valley is working closely with Huawei to accelerate the delivery of the new HI version of Polar Fox Alpha S, of course, this car will still be built by the Beiqi Blue Valley Magna high-end intelligent manufacturing base.
As the world's first mass production car to support high-end intelligent driving on urban roads and the first mass production car equipped with Huawei's full-stack intelligent car solution, the new HI version of Jihu Alpha S once became an industry phenomenon. Analysts believe that the new HI version of Polar Fox Alpha S will form a new product offensive with Polar Fox Alpha T and Alpha S, which will become an important support for Beiqi Blue Valley to enter the stage of stock competition.
Whether the new product lineup can carry the banner of Beiqi Blue Valley's transformation into high-end is still unknown, but it is undeniable that Beiqi Blue Valley, which has cultivated excellent quality and strength, has occupied a place in the high-end brand market.