As smart car tracks pour in more and more runners, it becomes increasingly difficult to stand out. For brands that are positioned at the high end, the effort is even greater.
"At the Blue Valley Magna plant, we had many discussions with Magna on manufacturing standards, and the result was often 100% strictness, and we wanted the products delivered to the hands of users to be perfect." Wang Qiufeng, deputy general manager of BAIC BJEV and vice president of Jihu Automobile, said so.
On December 22, Beiqi Blue Valley Magna Intelligent Manufacturing Base held an OPEN DAY, disclosing the production details of this Jihu Jizhi factory to the outside world, and also showing how Jihu achieves high-end manufacturing.
Magna: Building a joint venture plant with a luxury car standard system
As a high-end new energy vehicle brand under BAIC Group, Jihu Automobile has been working hard in the direction of high quality. To this end, in terms of intelligence, Jihu chose to cooperate with Huawei, one of the top internet companies, shortly after its debut, to provide consumers with the most intelligent car experience in the most direct way.
In terms of vehicle manufacturing, the choice of polar fox is Magna. Magna is also the top in the automobile manufacturing industry, and now has more than 100 years of high-end automobile manufacturing experience and history, and the cars produced include Mercedes-Benz G-Class, Aston Martin Rapide and other top luxury cars.
Since BAIC Group and Magna announced the establishment of a joint venture in June 2018, it has become a common goal of both parties to jointly build a high-end intelligent pure electric vehicle R&D center and manufacturing center that are open to the outside world and shared.
In December 2019, Beiqi Blue Valley Magna High-end Manufacturing Base was completed. Since then, Polar Fox Alpha T and Polar Fox Alpha S have successively been in this SOP, and in May 2021, the Polar Fox Alpha S Huawei HI Version was officially mass-produced at the base.
The Beiqi Blue Valley Magna High-end Manufacturing Base is the first time magna has opened a vehicle manufacturing plant outside of Europe, where Magna has fully introduced the MAFACT production and operation management system. It is reported that the MAFACT system is one of Magna's two core systems, Mercedes-Benz G-Class/ M-Class, BMW X3 / 5 Series, Chrysler 300C and other luxury models are incubated in this system.
This has also become one of the important guarantees for the high quality of Jihu automotive products.
"Magna wants to build high-end and high-quality OEM manufacturing capabilities in the Chinese market and provide the most advanced electric vehicle products. The reason why I chose Jihu cooperation first is the accumulation of BAIC Group in the field of new energy for many years. Werner WOECKL, General Manager of magna Steyr China Engineering Center and Magna Weggler.
This is obviously a mutually beneficial and win-win cooperation, Magna looks at BAIC's years of accumulation in the Chinese market, and BAIC favors Magna's century-old experience in vehicle manufacturing and engineering.
According to the official introduction of BAIC, in the "new joint venture" model between BAIC and Magna, Magna has opened a series of core documents including a century-old manufacturing process system, patented technology, product development process, training documents and so on to BAIC.
"Under the production system of The Magna plant in Beiqi Blue Valley, Alpha S won China's Top Ten Body Award this year and recently received the CA-CAP Corrosion Resistance Test Platinum Grade Determination," said Duan Lifei, Product Director of Jihu Alpha S.
From a certain point of view, with the help of Magna's power to achieve high-quality vehicle manufacturing, BAIC Polar Fox can be said to have taken a shortcut. But in any case, with the blessing of Magna, Jihu has indeed created a high-level product for consumers.
Entering the traffic password Huawei channel also lays a good foundation for its own system
In addition to the Magna aura, another traffic password of the Polar Fox has also recently made new progress.
At the Guangzhou Auto Show in November this year, the new HI mass production version of Alpha S was unveiled for the first time. Subsequently, the delivery process of this car became the focus of attention from the outside world.
"On December 20, the new HI mass production version of Alpha S has been delivered internally, and this delivery is mainly for some of the backbone personnel of Huawei and Jihu project teams who have paid the deposit, and will open a larger-scale delivery in the future." Wang Qiufeng said.
In the cooperation with Huawei, Polar Fox's attitude has always been firm and it is constantly promoting the depth of cooperation.
Following the cooperation to build the HI brand, in September this year, BAIC BJEV and Huawei signed a comprehensive business deepening agreement. According to the content of the agreement, further cooperation will be carried out on marketing channel sharing, and the new HI version of Alpha S will enter Huawei's sales channels in the future.
Although backed by BAIC Group, Jihu is still a brand that was born at the same time as the new car-making forces, and in the context of the brand history, joining forces with the strong is a good way to reduce the difficulty of market expansion, and Jihu is obviously well versed in this.
According to the latest news, at present, Jihu and Huawei are determining the details of cooperation according to the cooperation agreement, promoting Jihu to enter huawei's smart selection channel, and the promotion plan will match the overall product promotion rhythm of both sides.
In fact, Polar Fox has spent a lot of effort on promoting channel construction this year. In addition to striving to break into Huawei's sales channels, Jihu's own sales system has also made some progress.
According to the official data of Jihu, as of October this year, Jihu has completed more than 120 authorized construction outlets, and in 15 key cities accounting for more than 80% of the sales volume of the high-end pure electricity market, a total of 40 store construction has been completed, while 21 cities with potential have completed the construction of 35 stores at the dealer end; it is planned to complete the channel scale of 100 stores nationwide by the end of this year. In terms of services, 75 service centers have been built in 53 cities across the country, and 110 service centers are expected to be completed by the end of the year.
It can be seen that whether it is Magna or Huawei, for Jihu Automobile, the cooperation with both has a strong positive effect, and under the grip of its own strength and partners, Jihu wants to bring full sincerity to the market.