On December 17th, "Zhiying Changtu, Creating the Future - FAW Jiefang Yingtu Product Release and Off-Line Ceremony" was held in Qingdao Jimo New Factory. Qingdao Vice Mayor Geng Tao, Qingdao Jimo District Party Committee Secretary and Qingdao Blue Valley Management Bureau Party Secretary Han Shijun, Qingdao Municipal Bureau of Industry and Information Technology Director Bian Cheng, Qingdao Jimo District Mayor Zhang Yuansheng and other urban leaders, China FAW General Manager Assistant, CHAIRMAN of FAW Jiefang, Secretary of the Party Committee Hu Hanjie, FAW Jiefang Executive Deputy General Manager and General Manager of Qingdao Vehicle Division Kong Dejun, FAW Jiefang Deputy General Manager and Qingdao Vehicle Division Secretary Shang Xingwu and other leaders, together with the user friends, partners, Media friends and card friends who watched the live broadcast online witnessed the important moment of FAW Jiefang Yingtu product release.
Hu Hanjie delivered a speech
Hu Hanjie reviewed the development process of the Jiefang brand in his speech at the conference, he said that as a leading enterprise of commercial vehicles in China, FAW Jiefang shoulders the dream of automobile power and the mission of national industrial rejuvenation, adheres to the new development concept of "innovation, coordination, green, openness and sharing", adheres to the "independent development, open cooperation", continuously carries out iterative upgrading of technology and products, facing the "14th Five-Year Plan", FAW Jiefang actively lays out the high-end model market, following J7, the heavy launch of the independent high-end heavy-duty truck model Yingtu. Create a new strategic platform product, lead the new direction of product definition and breakthrough of domestic commercial vehicles, and forge ahead towards the strategic goal of "China's first, world-class" smart transportation solution provider.
Kong Dejun released Yingtu products
Kong Dejun released the Yingtu, "Eagle" is to inherit the FAW "Eagle" culture, highlight the unique characteristics of the liberation of Yingtu, represent the vitality and freedom, fight in the long sky, spread wings and soar; "Way" means the comfortable road, a beautiful future, the great road of ambition, "Eagle Road" means safe and efficient, free and comfortable, with "value, comfort, vitality" as the core concept, facing the fields of efficient long-distance trunk line transportation, high-safety dangerous transportation, high reliability special vehicle market, etc., to present users with a new benchmark of independent high-end heavy trucks with the best cost of the whole life cycle. It will effectively promote the import substitution of domestic commercial vehicles in the field of high-end heavy trucks. Kong Dejun said that in the future, by continuing to create high-quality products and providing high-level marketing and service strategies, we will shape the high-end image of Yingtu and benchmark international first-line brands to bring users a high-end experience in an all-round and whole process.
Li Sheng elaborated on the R&D concept of Yingtu
Li Sheng, executive deputy general manager of FAW Jiefang Qingdao Vehicle Division, elaborated on the R&D concept of Yingtu in more detail, reflecting the value characteristics of Yingtu through fuel saving, excellent quality and ultimate safety, reflecting the comfort characteristics of Yingtu through intelligent driving, home enjoyment and audio-visual enjoyment, reflecting the vitality characteristics of Yingtu through joyful fashion, intelligent interaction and free cockpit, and specifically expounding the product connotation of Yingtu from nine dimensions, bringing intelligent global innovative design and touching service experience to truck drivers. Finally, Li Sheng vividly demonstrated the happy life of Yingtu drivers through a video of user experience Yingtu products.
Group photo of the participating leaders
At the event site, the dazzling stage shines together, accompanied by the expectations of the crowd, the Yingtu products are stunningly unveiled, the eyes of the raptor are sharp and shiny, the cool grille is sharp and dynamic, the fashion shape is delicate and smooth, the masculinity is emitted in the agility, and the mellow shows the magnificence.
Solve operational pain points
Enhance professional dignity
As an important group supporting the development of transportation, truck drivers have made important contributions to promoting the cost reduction and efficiency of the logistics industry, ensuring and improving people's livelihood, and promoting economic and social development, but their daily operations are facing many industry pain points such as driving tiredness, poor eating, restless sleep, and inconvenient washing, which has led to the frequent occurrence of occupational diseases such as stomach diseases, cervical spondylosis, and lumbar disc herniation.
FAW Jiefang fully investigates market demand and user pain points, deeply defines according to strict user needs, integrates 65 years of car-making wisdom, industry-leading technology platform, home furnishing industry design thinking, from appearance to interior, from design to manufacturing, from modeling to chassis and other aspects of new research and development, shaping the "value, comfort and vitality" product connotation of Jiefang Yingtu, thereby improving user operation pain points, bringing truck drivers high-value return car experience, highly comfortable driving experience, and ultimate vitality and passion.
The release of Yingtu allows truck drivers who "take the car as their home" to eat hot meals, take a hot bath, sleep peacefully, enjoy entertainment life at any time, make the transportation process more relaxed and free, safe and comfortable, full of vitality and motivation, at the same time, it will also enhance the professional dignity of car drivers, make the operation life of truck drivers more decent, and effectively enhance the sense of professional gain, professional belonging and happiness of the majority of truck drivers.
World-class
Enhance national self-confidence
With the liberalization of the joint venture share ratio of commercial vehicles, foreign commercial vehicle brands have invested in and built factories in China, the localization of imported vehicles is intensifying the competition in the commercial vehicle market, and the import substitution and internationalization of domestic high-end heavy trucks have become an important development direction. At the same time, due to the continuous improvement of the concentration of the current logistics industry, corporatized logistics companies, large fleets and corporate customers have become important subjects in the consumer market, and the demand for high-end trucks is gradually rising. In this context, FAW Jiefang accurately grasps the trend of scientific and technological innovation, preemptively lays out the high-end market, and the release of the high-end heavy-duty truck Yingtu marks the official formation of the strategic layout of the double-high-end heavy-duty truck products of the liberation of "J7 + Yingtu".
During the "14th Five-Year Plan" period, Jiefang Yingtu will form a new product layout in the fields of new energy, intelligence and networking, accelerate product research and development and launch in natural gas, hybrid, pure electricity, L4 level unmanned driving, etc., relying on the world-class technical strength of the new factory in Qingdao Base Jimo, Jiefang Yingtu will provide the best solution for high-end logistics operation needs with industry-leading technical confidence, product confidence and service confidence.
As another masterpiece of domestic high-end heavy-duty trucks, Jiefang Yingtu shoulders the unswerving sense of mission of home and country feelings, which will boost the upgrading of the national automobile industry in a new round, lead domestic heavy-duty trucks to the world's first-class ranks, and accelerate the import substitution of domestic high-end heavy trucks.