On April 25, the March Heavy-Duty Truck Brand Value Communication Index was officially released. The index is jointly released by the Autonomous Automotive Industry Branch of the European Association for Economic and Technical Cooperation in China and the Autonomous Automobile Network, and Qingbo Intelligent provides data support.
Through WeChat, Weibo, Douyin, Kuaishou, Toutiao, Sohu, Yiche, Autohome, Pacific Automobile, Aika Automobile and other different types of media platforms, the heavy-duty truck brand value communication index takes scientificity, comprehensiveness, objectivity, mutual exclusion and operability as the modeling principle, allocates different weights based on the reputation and mention of major heavy-duty truck brands, and combines big data, machine learning and other technologies to present a scientific, credible, quantitative and traceable index ranking on the 25th of each month.
The city pressed the "pause button", and the brand value of FAW Jiefang was not reduced
In March, according to public data from the China Automobile Association, FAW Jiefang sold a total of 61,600 medium- and heavy-duty trucks in the first quarter of 2022, with a market share of 23.3%. According to the comprehensive March heavy-duty truck brand value communication index ranking, FAW Jiefang is also firmly at the top of the list.
Although some cities, including Changchun, were forced to press the "pause button" due to the impact of the epidemic in March, FAW Jiefang was still not affected in terms of market share and brand value from the comprehensive sales volume of heavy trucks and the ranking of the AVSI index of heavy-duty truck brands. This is necessary for its solid technological accumulation and adherence to the road of independent innovation.
Heavy truck brand value, independent advantages are obvious
Among the 17 mainstream heavy-duty truck brands that entered the march of the heavy-duty truck brand value communication index, FAW Jiefang, Sinotruk, Dongfeng Commercial Vehicle and SAIC Hongyan ranked in the top four respectively. It can be roughly judged that independent heavy-duty truck brands occupy obvious advantages in terms of market share in the domestic market or the degree of attention paid by cardholders.
Compared with passenger cars, commercial vehicles of independent brands are more competitive and have a solid foundation in independently developed technologies. Even mainstream autonomous commercial vehicle brands have good sales and performance in overseas markets.
In addition to the rankings, the value gap between heavy-duty truck brands in the March AVSI list can also be seen. Faw Jiefang and China National Heavy Duty Truck have index values of 718 and 705 respectively, which are similar in value; followed by Dongfeng Commercial Vehicle and SAIC Hongyan, with index values of 653 and 632 respectively, in the same echelon. The Valin heavy-duty truck, which is not good in the ranking, only had a brand AVSI index value of 158 in March, which shows the large gap.
From the consumer side, the purchase of commercial vehicles, including heavy trucks, is mostly word-of-mouth transmission among card friends. Therefore, for commercial vehicle companies, it is also very important to create a good atmosphere and word-of-mouth environment for card friends.