On April 25, the March pickup truck value transmission index ranking was officially released. The index is jointly released by the Autonomous Automotive Industry Branch of the European Association for Economic and Technical Cooperation in China and the Autonomous Automobile Network, and Qingbo Intelligent provides data support.
Pickup AVSI index selects WeChat, Weibo, Douyin, Kuaishou, Toutiao, Sohu, Yiche, Autohome, Pacific Automobile, Aika Automobile and other different types of media platforms to calculate separately, with the brand/model reputation, mention degree as an indicator, assign different weights, comprehensive scientificity, comprehensiveness, objectivity, mutual exclusion, operability as the principle of index model construction, based on big data, machine learning and other technical means, with the help of academic and industry related experts and scholars intellectual support, showing science, credibility, Quantitatively traceable exponential models.
Brand value, the Great Wall pickup truck ranked first
Judging from the ranking of pickup truck brand sales and the brand value communication index of pickup trucks in March, the monthly sales and brand value of Great Wall pickup trucks ranked first. It was followed by the Jiangling Pickup Truck, which also ranked second in march sales and AVSI index rankings.
In the third place in the AVSI index of pickup truck brands is Zhengzhou Nissan pickup truck, followed by Zhengtu pickup truck, JAC pickup truck and SAIC Chase pickup truck. Jiangxi Isuzu Pickup unexpectedly ranked seventh. Judging from the list of pickup brand value dissemination, the top brands are either announced with new products, or brand passenger products have become a plus.
Not to be underestimated, the new entrants to the passenger pickup truck
Combined with the monthly sales list of mainstream pickup truck products and the value dissemination index of pickup truck models in March, the Great Wall Cannon is still a double champion. From the perspective of products, the Great Wall Cannon has indeed created a precedent for the passengerization of pickup truck products in China, and has also made a good start for industry innovation.
Among the 26 pickup truck models on the list, Jiangling Domain Tiger 7 and Jiangling Baodian are ranked second and third in the AVSI list, respectively. This international product of Changan Kaicheng pickup truck, Kaicheng F70, has always had a high degree of attention in the hearts of consumers. In the past, Jiangling pickup trucks, Zhengzhou Nissan pickup trucks, and Jiangxi Isuzu pickup trucks ranked similarly, but in the list of pickup truck models AVSI in March, the three models of Jiangxi Isuzu Suzuto, Ruimai and D-MAX did not receive much attention.
In addition, in the list, Geely Remote Fx, Sinotruk VX7, and AVSI Index as new entrants ranked tenth and fifteenth respectively, and the first time they entered the list with this achievement, which shows that their performance in the attention is not bad. On the other hand, as a new entrant to the passenger pickup truck, it will not subvert the traditional pickup truck enterprise, but it will become a fact to share in the original small market volume.
summary:
Since the start of the pilot work of lifting the ban on pickup trucks in 2016, provinces and cities have continuously relaxed and relaxed the restrictions on the entry of pickup trucks into the city, although there are still various problems in the implementation of the lifting of the pickup truck ban, but from the perspective of sales data and long-term development, pickup trucks will become popular in China and become another choice after SUVs.