On April 25, the Automotive Value Communication Index (AVSI) Press Conference and Strategic Signing Ceremony was held in Beijing. In an environment where the global automotive industry pattern is changing dramatically and the opportunities of China's auto industry are greater than the challenges, the signing of this agreement will take big data technology as the fulcrum and the two sides will work together to further empower the digitalization of the automotive industry. Chen Jingyue, executive vice president and secretary general of the China European Association for Economic and Technical Cooperation (hereinafter referred to as "China-Europe Association"), Zhang Guoli, secretary general of the Independent Automobile Industry Branch (hereinafter referred to as the "China-Europe Association Independent Automobile Branch"), Lang Qingping, CEO of Beijing Qingbo Intelligent Technology Co., Ltd. (hereinafter referred to as "Qingbo Intelligent"), and some media attended the press conference.
(Left Ichiro Qingping in the back row, Chen Jingyue on the left, And Zhang Guoli on the right)
It is understood that the Automobile Value Communication Index (AVSI) will be released on the whole platform by the Autonomous Vehicle Branch of the China-Europe Association and the Autonomous Automobile Network on the 25th of each month from May 2021, involving six categories: cars, SUVs, MPVs, new energy vehicles, pickup trucks, and heavy trucks.
After a year of data test run and correction, combined with the suggestions of industry experts, scholars and automobile companies, the practicality of the index has been enhanced. It can not only reflect the value changes of automobile brands and hot models, but also have more reference value for consumers to choose and buy cars.
(March Auto Value Transmission Index Ranking)
From April 2022, the Automotive Value Communication Index will be supported by data provided by Tsingbo. According to reports, the AVSI index is based on big data technology to multi-dimensional monitoring of the car brands and models in the list, select its mention, reputation, and related popularity on platforms such as WeChat, Weibo, Douyin, Kuaishou, Toutiao, Sohu, EasyCar, Autohome, Pacific Automobile, Aika Automobile, etc. as indicators, take the amount and proportion of relevant information mentions and proportions as quantitative factors, and on the basis of the average allocation weight, comprehensive entropy method, analytic hierarchy method and other algorithms to design index models, and calculate the brand / through the index weights. The index value of the model to ensure the scientificity, comprehensiveness, objectivity and mutual exclusion of the index to the greatest extent.
At the press conference, the two sides also determined that based on big data, machine learning technical means, intellectual support of industry experts, and the communication advantages of media matrix, they will use products and services to help the digital applications that main engine manufacturers and parts enterprises need to access in marketing, communication, production, operation, service and other links, in order to jointly promote the digital transformation and upgrading of China's automotive industry.
It is believed that on the basis of the joint efforts of both sides and complementary advantages, working together to deepen the automotive industry will surely empower China's auto industry with digitalization and accelerate the strategic process of auto power!