On January 25, the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network jointly released the December 2021 Automobile Value Spread Index (AVSI).
Hongguang MINI has the highest monthly sales, and its own brands only account for two seats
For consumers, the comfort and performance of cars are better; for car companies, car products can better reflect technical strength. According to the december 2021 car sales ranking, Hongguang MINI ranked first in the monthly sales list with 50,561 units, followed by Xuanyi and Xinlangyi, with sales of 50,492 units and 42,919 units, respectively.
As we all know, the traditional car market has always been the short board of independent brands, after all, "market for technology" has not brought about the mastery of the core technology of multinational car companies. It can also be seen from the December car sales list that in the top fifteen monthly sales lists, only geely Emgrand and BYD Qin are on the list. However, the relatively stable sales of these two cars still make them appear in the monthly sales list for a long time.
Leiling jumped to the first place in the value communication index
According to the newly released car value dissemination index, GAC Toyota's Leiling ranked first in the December 2021 car AVSI index with an index value of 20027, replacing last month's Civic.
As a 100,000-class Japanese model, Leiling is positioned between compact cars and B-class cars, and the hybrid blessing makes this car more widely available. Especially at the end of the year and the beginning of the year, for those who want to buy and change cars, this young hybrid car has attracted more attention.
In addition, Hongguang MINI also returned to the top three from the twelve places in the AVSI index of cars in November, ranking second. As a commuter scooter, Hongguang MINI has always had good sales with its advantages of easy to buy, easy to drive and easy to park, and often ranks first in the monthly sales list. The return to the second place in the avSI index of the car is also expected.
Corolla, who ranked third in the December sedan value communication index, took a route similar to Ralink, which has attracted widespread attention from consumers for its young design, multiple power options and low fuel consumption. Combined with its sales of 39,565 units in December 2021, its ranking performance in the coming months will also be relatively stable.
summary:
Combining the monthly sales list and the AVSI index list, compact cars and B-class cars are the most concerned car segments for consumers. In particular, the sales volume and value communication index of hybrid models have increased and improved, and once the layout of independent brands in new energy is mature, the sales ranking of the sedan market may be completely different from now.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), news clients (today's headlines, one-point information, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.