From the first Jiefang truck off the production line, until now, commercial vehicles have been the backbone and pride of China's automotive industry. In particular, heavy trucks bear the heavy responsibilities of urban construction, logistics and transportation, and among the many heavy truck brands, which ones are more concerned?
The Automobile Value Spread Index (AVSI) jointly released by the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Independent Automobile Network will be released on the 25th of each month. We hope that through the display of mainstream heavy-duty truck brands on media platforms including news homepages, forums, microblogs and other media platforms, we can reflect the changes in brand value communication and provide an objective basis for the adjustment of corporate marketing strategies.
The growth rate of China National Heavy Duty Truck Value Communication Index turned from negative to positive
According to the newly released November heavy-duty truck brand value communication index ranking, Sinotruk ranked first with an index value of 8042, and the second and third were FAW Jiefang and SAIC Hongyan, with index values of 4376 and 1405 respectively.
From the perspective of growth rate, Sinotruk has achieved a negative to positive growth process compared with October. Compared with the AVSI index of heavy-duty truck brands in October, Sinotruk's growth rate in October was -48.08%, while the growth rate in November was 39.33%. This is quite related to its annual award, as well as its research and development and layout in electric heavy truck products.
XCMG's heavy truck position has increased, and the growth rate is still negative
In the November heavy-duty truck brand value communication index ranking, the position of XCMG heavy-duty trucks rose from the fifteenth place in October to the thirteenth place in November, and the index value also increased from 39 to 128.
However, from the perspective of growth rate, the growth rate of XCMG heavy trucks in October was -142.86%, although the growth rate in November rebounded, but it was also -20%.
The rise in position and the negative value of the growth rate comprehensively show that the content quality exposed by XCMG Heavy Truck on the network platform has not achieved a better effect presentation.
summary:
Near the end of the year, in addition to the momentum, the car companies will also focus more on the layout of products in 2022 and the research and development plan of new products. With the development process of new energy, electric heavy trucks have been a definite development direction, after all, compared with fuel vehicles, they can avoid the hard threshold of emission standards and obtain more sustainable development space.
In terms of value communication, unlike passenger cars, heavy trucks are more based on the reputation of card friends as a way of communication, so how to fully and effectively mobilize card friends to call for their own brands and products is also a key issue for heavy truck companies to consider in 2022.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords > through video platforms such as Douyin and Kuaishou, news homepages, forums, and other public media platforms. Among them, the forum collects through various sections, and mobile news is collected in the form of plates or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.
AVSI Heavy Duty Truck Value Communication Index Data Collection Media List (Partial)
Party media: China Central Radio and Television Corporation, Xinhua News Agency, People's Daily, People's Daily, China Daily, China News Service, Global Times, Workers Daily
Financial media: Economic Daily, China Securities News, Securities Times, China Business Daily, Caijing Magazine, 21st Century Economic Herald, Daily Economic News
Industry media: China Automotive News, Autonomous Automobile Network, Auto people, Automotive Evaluation and Research Institute, Bangning Studio, China Communications News, China Commercial Vehicle Network, First Commercial Vehicle Network, Fangde Network, Truck Information Network, Truck Home, Friends of Trucks, Laolu SaidChe, Runding Commercial Vehicles, Commercial Vehicle State, Commercial Vehicle Industry Network, Commercial Vehicle Xinwang, Zhuozhong Commercial Vehicles, First Logistics Network, Onion Commercial Vehicles, Transporters, China Road Transport Network, China Truck Network, Yunlian Media, China Heavy Vehicle Network, Tijia Commercial Vehicles, Truck e-Family, Sohu Commercial Vehicles