Pickup trucks have gradually evolved into a way of life. Whether it is commercial or passenger, in the design, function, configuration have added a lot of "play car" elements.
Starting from May 2021, on the 25th of each month, the Autonomous Automobile Value Spread Index (AVSI) jointly released by the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network Association, which comprehensively compares the main pickup truck brands and hot-selling models to show which brands and models are more concerned in the month. In this issue, let's take a look at how the pickup value spread index performed in February.
Pickup brand sales and attention to see "long, jiang"
According to the comprehensive Pickup Truck Brand Sales List and the Pickup Truck Brand Value Communication Index List in February, great wall pickup trucks and Jiangling pickup trucks are at a high level in terms of sales performance and attention. In terms of sales, Great Wall pickup trucks ranked first with 11,637 units, and Jiangling pickup trucks ranked second with monthly sales of 5,624 vehicles.
In the AVSI list, the Great Wall pickup truck also ranked first with an index value of 8930, followed by a Jiangling pickup truck with an index value of 7491.
In february's pickup brand value communication index list, the growth rate of the listed brands was positive. In other words, from the enterprise side, each pickup truck company has begun to launch its own marketing and communication activities; from the consumer side, with the official opening of 2022, consumers have also begun to pay attention to new cars or automotive products that interest them.
The King Kong cannon sucks powder before it is listed
According to the latest release of the February pickup truck model value dissemination index, the Great Wall Diamond Cannon ranked first with an index value of 29632, followed by Jianghuai Humtu with an index value of 23109, and the third place was the Great Wall Fengjun 5 with an index value of 16327.
King Kong Cannon was just officially listed on March 22, and in February, the pickup truck AVSI index list can be ranked first, it can be seen that this car has attracted a lot of powder before it is listed.
Through the overall AVSI list, in addition to the commercial pickup trucks such as the Great Wall Fengjun 5 and Jiangling Baodian, the top few include Jianghuai Huntu, Great Wall Cannon, Jiangxi Isuzu D-MAX, Jiangling Yuhu Tiger 9, Futian Dajun and other models, all of which belong to passenger pickup trucks. It can be judged that the process of pickup truck passengerization is not only more concerned by car companies, as a consumer, whether purchased or not, at least the attention to passenger pickup trucks is gradually increasing.
summary:
Compared with Europe and the United States, the history and culture of China's pickup trucks are not long, but China has a huge consumer group, coupled with strong purchasing power, but also forced pickup truck companies to develop and launch products that are more suitable for consumers. Especially the topic of pickup truck passengerization, from the AVSI list, consumers have no longer simply treated pickup trucks as tool cars, but are more towards the lifestyle. I believe that pickup trucks will become popular in China soon!
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, SosouQ, Wukong, etc.), news client (Today's Headlines, One Point Information, etc.) and other media platforms.
Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.