Today's pickup trucks are not just the tool cars that people think of pulling goods and transporting goods. It can already be applied in more scenarios. Not only that, in terms of interior design and intelligence, pickup trucks are also on par with passenger cars.
Starting from May 2021, the Automobile Value Spread Index (AVSI) will be jointly released by the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network Association on the 25th of each month, which objectively reflects the current market situation for mainstream pickup brands and model sales in the current month, combined with the display on the media platform.
Great Wall pickup trucks lead the market, and Changan Kaicheng pickup trucks grow exponentially
Among the domestic pickup brands, Great Wall pickup trucks have always dominated in sales, which is related to its deep cultivation in the pickup truck market and the continuous launch of new categories according to application scenarios. In the December 2021 pickup truck brand sales ranking, the Great Wall pickup truck ranked first with 25033 units, followed by Jiangling pickup trucks with 8593 units per month, and Jiangxi WushiLing pickup trucks with 5737 units.
Similarly, according to the December pickup brand value communication index rankings, Great Wall pickup trucks ranked first in the AVSI list with an index value of 7545. Different from the sales list, the second place in the AVSI list is the Zhengtu pickup truck with an index value of 7150, and the third place is the Changan Kaicheng pickup truck with an index value of 7039.
It is worth mentioning that Changan Kaicheng pickup truck has ranked third in the pickup brand value communication index for two consecutive months, and the growth rate in December is as high as 37.97%, which has a certain relationship with its KOL communication in conjunction with the Beijing Winter Olympics.
The Great Wall Cannon has the best monthly sales, and the Jiangling Domain Tiger 9 has attracted the most attention
In December 2021, the Great Wall Cannon ranked first in the monthly sales list, and the top sales were mainstream pickup truck enterprise models such as Great Wall pickup trucks, Jiangling pickup trucks, Zhengzhou Nissan pickup trucks, and Jiangxi Wushiling pickup trucks.
Compared with the value dissemination index ranking of pickup truck models, Jiangling Yuhu 9 ranks first in AVSI with an index value of 28471, and the growth rate has maintained a growth rate of 50%. It was followed by Jianghuai Humtu and Jiangxi Wushi Suzu Suzuto, with index values of 21182 and 6733 respectively.
As can be seen from the index values of the first three, the passenger pickup truck is more concerned than the practical pickup truck. This also reflects the gradual formation of China's pickup truck culture, in addition to the demand of some car owners for pickup trucks, more people have begun to pay attention to new categories of pickup truck models.
summary:
In 2021, as predicted by the autonomous car network, pickup truck sales exceeded the target of 500,000 units for the first time. With the development of the new energy industry, electric pickup trucks have become one of the future trends. In the past, pickup truck models that could not enter the country due to displacement and other reasons will also enter the Chinese market as electric pickup trucks, and at that time, what kind of changes will occur in China's pickup truck market may be a problem that Chinese pickup truck companies have to worry about.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, SosouQ, Wukong, etc.), news client (Today's Headlines, One Point Information, etc.) and other media platforms.
Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.