As various car companies have successively announced the overall sales volume in 2021, we have also seen a lot of changes in the entire auto industry. The collective emergence of new energy vehicles, the shortage of chip supply, and the acceleration of polarization and reshuffle at once, which car company's strength can be known. The case of "New Oriental" tells us that in any industry, there is a slight wind and grass, and the impact is still very large, and looking back at the car market in 2021 can be described as a "surprise".
In 2021, carbon peaking and carbon neutrality have become hot words, and in this context, mainland new energy vehicles will usher in development opportunities. The rise of independent brands, the scenery of the joint venture car companies in the Chinese car market at that time has not been so good to mix, specifically, this bitter and self-aware 2021, car companies are also some people happy and some sad.
This year, China's speed has soared
The growth of children seems to be only a matter of a moment, and for new energy vehicles, the same is true.
Driven by policies, new energy vehicles have gradually been recognized by consumers, and the penetration rate has been rising in recent years. According to the data of the Association of Passenger Vehicles, the retail sales of the narrow passenger car market in December 2021 were 2.105 million units, down 7.9% year-on-year, but the retail sales of new energy passenger car market reached 475,000 units, an increase of 128.8% year-on-year and 25.4% month-on-month, of which the domestic retail penetration rate of new energy vehicles in December was 22.6%, and the penetration rate of new energy vehicles in independent brands was 39%; the penetration rate of new energy vehicles in joint venture brands was only 3.3%.
Overall, 2021 is a year of chinese independent brands raising their eyebrows, continuously breaking the "curse" of connection, which is more like a year for Chinese brands to be re-recognized. Facts have proved that the new image of independent brands is taking shape, the current young people are more willing to choose Chinese brands, and the overall performance of their brands is not inferior to that of joint venture brands, especially at the level of intelligent technology, which has become the new favorite of the times.
It is worth mentioning that in 2021, independent brands have demonstrated extraordinary year-on-year growth strength, including Chery, SAIC, Geely and other car companies have achieved year-on-year growth results. Among them, as one of the earliest domestic car companies to lay out new energy, SAIC Passenger Vehicles, the annual hot sales of new energy reached 161,000 units, an increase of 107% year-on-year, the penetration rate exceeded 20%, the domestic stable ranking in the top five in the market, the world among the top six, the world and the country are in the first camp!
Exports exceeded 2 million units for the first time
In 2021, in addition to the sharp increase in new energy sales, China's auto market also set a record in terms of exports. According to the export statistics caliber of china automobile manufacturers, the export volume of automobiles in 2021 was 2.015 million units, doubling year-on-year, accounting for 7.7% of total automobile sales, an increase of 3.7 percentage points over the previous year. From the side, it is reflected that mainland car companies are developing in an all-round international manner, have poured into the competitiveness of the global market, and slowly began to gain the attention and affirmation of more and more consumers around the world.
For a long time, the mainland's automobile exports have been hovering around 1 million, and in 2021, the export volume has soared, the export volume has exceeded 2 million for the first time, and from the perspective of export volume, the number of each month has maintained rapid growth, and the export volume in the fourth quarter has exceeded 200,000 vehicles, which is very good. It is worth mentioning that SAIC's passenger car products have successfully entered 66 countries and regions, with a total annual export volume of 290,000 vehicles, a year-on-year surge of 68%, ranking among the top ten single brands in 17 countries around the world, and continuing to maintain the status of China's single brand overseas sales champion!
The strength of its own brand
As mentioned above, with the emergence of new energy independent brands, the advantages of traditional and joint venture brands have been narrowed, coupled with the strategic layout of independent brand car companies, which has also robbed a certain market quota. For example, sachinel passenger car's Roewe brand and MG brand have implemented differentiated operations and have been recognized by the industry as the leader of Internet cars, the leader of new energy technology, and the leader of intelligent driving.
Looking at the reasons carefully, the popularity of sales is actually inseparable from the competitiveness of products. At present, a number of SAIC Passenger Cars models have obtained "five-star safety" ratings in test sites such as China Insurance Research Institute, China Automobile Research Institute, European Euro NCAP, Australian ANCAP, etc., supporting the vigorous development of domestic and foreign markets with leading global high quality, and conforming to the trend of electrification transformation to create a new generation of pure electric architecture, and promoting SAIC Passenger Vehicles to enter the advanced era of dual-architecture vehicle manufacturing.
In addition, the MG brand adheres to the positioning of "personalized global car", advocates with the attitude of "young spokesperson", continues to iterate and innovate, and has a global quality of "technology tide products", leading the next intelligent digital era of automobile trends. Appearing in a way that young people like, winning the recognition of many young consumers, I believe that SAIC passenger cars continue to insist on going, will bring good surprises, we may wish to wait and see.
summary
The rise of the independent brand sector, of course, is also an unexpected thing, after all, the rise of mainland independent brands has indeed made many consumers change their traditional ideas. Behind the number, in fact, more worthy of our attention is the transformation of the industry trend, we can see that whether it is an independent brand or a joint venture brand, a strategic change has taken place in this era of electrification, and consumers have put forward higher requirements for car companies. Therefore, in the future, car companies should also make some breakthroughs, even including in the marketing model, only innovation can break the game.