22/05/07
Lead
Although SAIC Motor has been actively resuming production as early as mid-April, given the continuity of the impact of the epidemic, it has still had a serious impact on this "local company".
Author 丨 Li Sijia
Responsible editor 丨 Cui Liwen
Edit 丨 Chic
After experiencing the low sales tide of the Spring Festival in February, the warm and cold car market in March, April is usually the month when the sales volume of car companies and even the performance of the car market are gradually popular, but for this year's SAIC Group, these are too far away.
According to the April production and sales report announced by SAIC Motor, SAIC Motor suffered heavy losses in this month due to the suspension of production lines and the obstruction of terminal sales during the epidemic. According to the data, SAIC motor sales in April 2022 were 167,000 units, down 60% from 420,000 units in the same period last year, and production was 158,000 units, down 62% from 416,000 units in the same period last year.
With the sharp decline in production and sales in April, SAIC's cumulative sales in the first four months of this year also changed from a 6.8% year-on-year increase in the first quarter to an 11.2% year-on-year decline. At the same time, the decline in production and sales of more than 60% also fell below SAIC's record.
It can be seen that since the main production lines of many subsidiaries, including SAIC Volkswagen, SAIC Volkswagen, SAIC Passenger Cars, etc., are in Shanghai, the total impact of its suspension on SAIC Is huge. Although SAIC Motor has been actively resuming production as early as mid-April, given the continuity of the impact of the epidemic, it has still had a serious impact on this "local company".
1
The Shanghai production line was severely damaged
The sharp decline in SAIC's sales tells the story of the current situation of its subsidiaries, especially those in Shanghai.
Specifically, SAIC Volkswagen, SAIC-GM, SAIC Passenger Cars, SAIC-GM-Wuling, SAIC Maxus, SAIC Chia Tai, SAIC-GM-Wuling Indonesia Co., Ltd., MG Motors Indonesia Co., Ltd., etc. all showed a downward trend.
Among them, SAIC Volkswagen's sales in April were 30,000 units, down 72.3% year-on-year; SAIC-GM's sales were 24,000 units, down 70.5% year-on-year, as a joint venture sector supported by sales, and both fell by more than 70% year-on-year in April.
The former sales in March were 110,000 units, a slight decrease of only 2.2% year-on-year, but as the time came to April, the time and scope of the suspension of work and production were further expanded, and the impact was further deepened, making SAIC Volkswagen's sales in April only 30,000 vehicles, especially the production can explain the impact of the shutdown.
It is reported that SAIC Volkswagen's Shanghai plant has a total of one plant, two plants, three plants and new energy vehicle plants, all located in Anting Town, Jiading District, Shanghai headquarters, which have suffered a huge impact on production and sales in the prevention and control of the epidemic. Even in April, it entered a partial shutdown state, and it started closed-loop production twice, and it was one of the first brands to announce the suspension of production.
It is reported that before the closed-loop management, SAIC Volkswagen Anting No. 1 Factory produced more than 320 vehicles per day, while during the closed-loop management period, it produced 200 vehicles per day. Although production has stabilized, production capacity has dropped significantly. During the shutdown and closed-loop management period, SAIC Volkswagen produced only 27,000 units in April, down 75.1% year-on-year from 110,000 units in the same period last year.
SAIC-GM was also "hit hard" this April. Monthly sales were only 24,000 units, down 70.5 percent from 80,000 units in the same period last year, and production was 24,000 units, down 68.6 percent from 76,000 units in the same period last year.
As early as the end of March, in order to ensure that production was not affected, SAIC-GM had coordinated the production workshop employees to implement closed-loop work and rest in the factory workshop, and also applied for relevant passes for parts logistics to maintain factory production. Although the plant ensured operations, due to the static sub-control management, the shutdown of its upstream parts suppliers also led to the final production limit.
In addition, SAIC motor passenger car sales were 19,000 units, down 65.8% year-on-year, while the commercial vehicle segment fell by 85.3% in April.
Although the main production bases of SAIC-GM-Wuling and SAIC Maxus are not in Shanghai, the sales decline in April has contracted compared with the top three vehicle companies, but due to the impact on the supply of spare parts, there is still a decline of more than 40%. The former sold 76,000 units, down 43.6 percent; the latter sold 8,700 units, down 56.02 percent year-on-year.
2
"Catching up" will become the main theme
Production lines are shut down, supply side is blocked... Judging from the production and sales data, SAIC Motor was hit hard by the epidemic in Shanghai in April.
Fortunately, the pace of enterprise resumption of work and production is underway with the effective development of epidemic prevention and control.
On April 18, after the Shanghai Municipal Commission of Economy and Information Technology released the first batch of "white list" of enterprises resuming work and production in Shanghai, a number of core enterprises in the automotive industry chain, including SAIC Motor, joined the ranks of resuming work and production. The next day, a number of SAIC subsidiaries officially resumed work and production.
However, due to the constraints of staff, parts supply and logistics conditions, SAIC's production capacity still fell by more than 70%, which is also expected. Fortunately, the most difficult days have passed, and under the various supply and supply chain policies introduced by the government, Shanghai's automobile industry is gradually recovering.
As the epidemic gradually stabilizes, the number of prevention zones increases, the number of employees returning to work gradually increases, and the production capacity of SAIC Passenger Vehicle Lingang Plant and SAIC Volkswagen Anting Plant has gradually increased. Since the launch of the stress test in mid-April, SAIC Motor has more than 40,000 employees in its Shanghai affiliated enterprises to carry out closed-loop operations and production, and major OEMs have achieved stable mass production of complete vehicles.
It is reported that as of the end of April, the capacity utilization rate of saic motor's three major passenger car companies in the Shanghai plant has increased to more than 30%. It is expected that from late May, the resumption rate of parts and components supporting enterprises that have entered the "white list" of shanghai's two batches of resumption of work and production will exceed 80%.
SAIC Motor also said that as of the end of April, the Shanghai base of the vehicle enterprise basically resumed to single-shift production, and the follow-up company will focus on promoting the recovery of production capacity with the recovery of the industrial chain and the opening up of logistics, and is expected to gradually resume normal production in mid-May.
Although SAIC's production and sales have fallen seriously due to the epidemic, it still decided to challenge its sales target of more than 6 million vehicles per year, an increase of 10% year-on-year. In the first four months of this year, SAIC Motor sold 1.387 million units, down 11.19% from 1.562 million units in the same period last year, which also added a lot of difficulties to its annual sales target of 6 million units.
Therefore, in order to achieve this goal, SAIC Volkswagen, SAIC-GM and SAIC-GM-Wuling are picking the beams at the same time, and the growth rate of SAIC's own brands cannot be left behind. Therefore, the arrival of new products is indispensable.
In fact, SAIC's major brands have already launched a new car offensive. SAIC Volkswagen launched a new compact sedan - Lingdu L; Zhiji listed its flagship sedan L7; Chase also recently listed the MAXUS G90; Feifan R7 is also coming...
At the same time, the new energy market has also become an indispensable focus of SAIC Motor's pursuit of an annual sales target of 6 million vehicles. At the 2021 performance briefing held on May 5, President Wang Xiaoqiu also said, "The new energy products to be launched this year and the layout in the field of automotive electric intelligence have received a lot of attention. ”
It is worth noting that SAIC Motor's new energy vehicle terminal market in April was less affected, with a single monthly sales of about 37,800 units. Although it was down 25% from 50,400 units in the same period last year, it was not easy in this difficult April.
Li Sijia
Leader of the anti-parsley alliance and long-time occupier of the first floor of the commune