There are not many models in the medium and large car market, but the models that have successfully entered the core competitive circle seem to be only Mercedes-Benz E-Class, Audi A6L, BMW 5 Series, and BYD Han, after all, in the monthly sales rankings, these four cars are contracted to the top four sales in the market with about 10,000 monthly sales. However, although The sales volume of Han is good, there is still a big gap between the price and other three models, so the E-class, 5 series, and A6L are the real benchmark models. Among these three models, A6L has often achieved monthly sales of leading E-class and 5 series with relatively large discounts, but from 2021 onwards, the monthly sales of A6L have fluctuated relatively largely, and have been repeatedly surpassed by the other two models, becoming one of the bottom in sales. Perhaps in order to strengthen Audi's voice in the medium and large sedan market, or perhaps to promote the sales of A6L, Audi launched a medium and large sedan cooperated with SAIC, that is, the Audi A7L.
Although this car is also positioned in the medium and large car market, the positioning of the coupe makes it one grade higher than A6L, plus this car is the domestic version of Audi's "most beautiful car", and it is also the first model of SAIC Audi, so it has attracted much attention before entering the market. At present, A7L was listed in January this year, with a price of 459,700-777,700 yuan to cut into the market, compared with the starting price of more than 400,000 yuan of A6L, E-grade, and 5 series, the threshold of A7L is not high. However, since the A7L entered the market, it has not achieved sales that match its attention, and in the first month after entering the market, it has only achieved monthly sales of more than 300 vehicles, and as of March, the cumulative sales of the A7L in the first quarter are only more than 800 vehicles, compared with the A6L that easily sells more than 10,000 units a month, the A7L is obviously not selling. So, what exactly is the cause?
Since it is "the most beautiful", it can be seen that the appearance of the car should be a highlight. Like the front part, this car is equipped with an iconic hexagonal grille, and the internal mid-mesh adopts a longitudinal dot matrix design, which looks quite sci-fi. The headlights embedded in the sides of the grille are sharp in shape, and the front bumper is also equipped with large black heat dissipation decorative openings at both ends, showing a sharp front end. In order to ensure the head space of the passengers in the car, the car canceled the sneaky roof design, combined with a straight and slender waistline, which did add to the business atmosphere of the car, but also reduced the aesthetics. The small ducktail at the rear of the car is not absent, the through-type taillights of different thicknesses, the recognition is not low, the large size of the rear bumper, but also equipped with a black lower guard, the entire design even if the rear of the car is calm a lot, and there is no lack of grade. To be honest, the appearance of the A7L is indeed a lot of highlights, especially compared to ordinary medium and large cars, but in order to meet the needs of business travel, this car has given up some of the highlights seen on the A7, and it is inevitable that there are some small regrets.
If there are many highlights in the design of the exterior, the design of the interior part may be biased towards the ordinary. Sitting in the car, you can see the multi-frame steering wheel in the shape of a bull horn, the 12.3-inch full LCD instrument screen, embedded in the center console, the line of sight to the right, you can see the non-penetrating air conditioning outlet, the surface is also decorated with silver decorative strips. The center console below is dominated by a black bright board and inlaid with a 10.1-inch LCD central control screen, not only that, the car also provides an 8.6-inch LCD air conditioning control panel, which can be used to connect the center console and the gearbox control station, and here you can also see a lot of physical control buttons. Although the overall look is relatively refreshing, compared to the Mercedes-Benz E-Class, in the luxury, technology atmosphere and other parts, the A7L is slightly inferior.
As for the power, the A7L is equipped with two major powers of the 2.0T four-cylinder and 3.0T six-cylinder + 48V light mix system, and is equipped with a 7-stop double-clutch transmission as standard, which brings 245 horsepower and 340 horsepower maximum power respectively, of which the model equipped with a 3.0T engine has a starting price of nearly 600,000 yuan. It should be known that these two sets of power systems are also seen in the A6L, and the A6L model equipped with a 3.0T engine has a starting price of only more than 500,000 yuan, which seems to be slightly more sincere than the A7L.
In general, the A7L is the name of the most beautiful car, so that everyone has a lot of expectations for the appearance of this car, but in fact, the appearance of this car is not as good as the imported A7, the luxurious atmosphere of the interior, the atmosphere of science and technology, and not as good as the Mercedes-Benz E-class, such a gap will naturally be reflected in the sales. Not only that, it is understood that the A7L is currently delivered mainly on 3.0T models, the threshold of this version is not low, and the foundation of medium and large cars such as A6L is relatively solid, and under the influence of comprehensive factors, A7L has not been able to successfully achieve hot sales. The A7L can't be sold, and for SAIC Audi, it is not a failure.