According to the relevant data of the China Automobile Association, in 2021, the production and sales of pickup trucks in the mainland reached 547,000 units and 554,000 units, respectively, an increase of 11.2% and 12.9% year-on-year, and the cumulative sales volume of the pickup truck market exceeded the 550,000-unit mark for the first time, setting a new high in the calendar year. Among them, the sales of pickup truck terminals in December were 37,538 units. In 2021, although the pickup truck market has been affected by the lack of cores, with the gradual lifting of the ban on pickup trucks in various places, the scale of market demand has expanded significantly.
In the 2021 Transporters Word-of-Mouth Brand Index List, SAIC Maxus MAXUS, JAC Pickup Truck, Foton Pickup Truck, Jiangling Pickup Truck and Great Wall Pickup Truck ranked in the top five respectively, which has received widespread attention from the market and transporters.
SAIC Maxus MAXUS
In December 2021, SAIC Maxus sold a total of 1,472 pickup truck models, and the cumulative sales of pickup trucks for the whole year were 13,413 units, an increase of 30.1% year-on-year, and the market share reached 3.2%. In the 2021 Transporter Brand Index list, SAIC Maxus received a total of 2095 attention index.
Achieving good market performance is inseparable from the hard core strength of SAIC Maxus MAXUS products. In 2021, SAIC Maxus MAXUS officially launched the T90 SAIC Cow model, further improving its pickup truck lineup. The car is equipped with SAIC π engine, which is the only pickup truck in China that can reach a torque of 500 Nm, which can meet the diversified car use scenarios of pickup truck users.
In addition, SAIC Maxus also built the first official special edition pickup truck of SAIC Bull Demon King based on the T90. With more aggressive off-road performance, super surging power output and intelligent and luxurious driving configuration, the vehicle performance and aura of the pickup truck are displayed to the extreme.
JAC pickup truck
In December 2021, JAC sold 1,207 pickup trucks, and from January to December, a total of 13,091 pickup trucks were sold, an increase of 25.1% year-on-year, and the market share was 3.13%. In the 2021 Transporter Brand Index list, the attention index of JAC pickup trucks is 1735.
JAC PW is a new high-end pickup truck model launched by JAC pickup truck in 2021, the vehicle is based on the seventh generation chassis technology platform of JAC, using a frame layout of 2 vertical and 9 horizontal, up to 230mm of ground clearance so that it can obtain better passability when off-road; the approach angle of the car reaches 30 °, and the departure angle and the pass angle are 23 ° and 26 ° respectively, which can cope with most road conditions.
The Hamto pickup truck comes standard with keyless entry, one-button start, multi-function steering wheel, cruise control, electronic handbrake, reversing image, leather seat, automatic air conditioning and rear exhaust air outlet. The front suspension features coil spring independent suspension to ensure driving comfort.
Futian pickup truck
In December 2021, Foton's pickup truck sales were 1807 units, and the cumulative sales of pickup trucks for the whole year were 15966 units, an increase of 25.7% year-on-year, and the market share reached 3.81%. In the 2021 Transporter Brand Index list, the cumulative attention index of Foton Pickup truck is 1392.
After achieving excellent market performance in 2021, for 2022, Foton Pickup took the lead in launching three pickup truck models of Futian General G9, General F9 and New Cannon General, to meet the needs of transporters.
Among them, the Cannon General is a brand new model launched by Foton Pickup to meet the needs of the younger generation of users. The new car adopts a completely different design from the Foton General G9, but the brand letter logo of "FOTON" is still retained, and the brand recognition is very high. The new body measures 5630×1980×1920mm, with black sports side pedals, off-road rear guardrails, 265mm wide tires, black sports spokes and eyebrows, full of off-road atmosphere.
Jiangling pickup truck
In December 2021, Jiangling pickup truck sales were 5635 units, and the cumulative sales of pickup trucks in the whole year were 60459 units, an increase of 3.8% year-on-year, and the market share reached 14.44%. In the 2021 Transporter Brand Index list, the attention index of Jiangling Pickup truck is 1105.
In December 2021, the 2022 Jiangling Yuhu 7 was successively listed across the country, and the new car launched a total of three models: the travel version, the fishing version and the parent-child version, priced at 222,800 yuan, 249,800 yuan and 282,800 yuan respectively. The whole vehicle has been slightly adjusted and modified mainly for the cargo box to further meet the needs of home users and fishing users.
There are two different versions of the new car, gasoline and diesel, among which the diesel version has a maximum power of 104 kW and a maximum torque of 350 N·m; the gasoline version has a maximum power of 162 kW and a maximum torque of 350 N·m. Both the petrol and diesel versions can be driven in two different modes: front-mounted rear-drive and front-mounted four-wheel drive.
Great Wall pickup
In December 2021, great wall pickup truck sales were 15,515 units, and the cumulative sales of pickup trucks from January to December 2021 were 184873 units, with a market share of 44.15%, and the leading edge was obvious. In the 2021 Transporter Brand Index list, the annual attention index of Great Wall Pickup trucks is 1063.
In addition to the good performance in the domestic pickup truck market, in 2021, the Great Wall Pickup Truck's blockbuster product Great Wall Gun has also been listed in more than 50 countries and regions such as Australia, New Zealand, Chile, South Africa, Saudi Arabia, etc., and has also achieved good market performance, helping the Great Wall Pickup truck to further deepen its global layout.
In December 2021, the Great Wall Gun series pickup trucks added a new member locomotive gun. The new car is built based on the Great Wall Cannon, with a price range of 149,800 to 156,800 yuan, and is divided into two types of vehicles: diesel version and gasoline version. The new car is specially designed for motorcycle users, and the cargo box size of the vehicle is 2475/1520/540mm, which can accommodate most motorcycles. In addition, the car is also equipped with motorcycle-specific equipment including motorcycle fixed card slots, which easily solves the problem of motorcycle transportation.
Stimulated by the favorable policies of lifting the ban in many places, the mainland pickup truck market has achieved breakthrough development in 2021. In 2022, as the market demand gradually expands, the competition between pickup brands will become more and more intense. At the same time, with the rapid development of new energy vehicles, the demand for pickup truck electrification will become a new development trend.