In the automotive industry, Chile is one of the most inclusive markets in the world and a very competitive place in the world. In Chile, you can find a wide variety of brands, whose inclusiveness gives the soil for the growth of new brands, but also creates fierce competition in the Chilean automotive market. There are currently dozens of Chinese brands in Chile, some of which have been in the market for a long time and have successfully replaced the status of "traditional" brands because of their quality, price, configuration, etc.
In February, the Chilean auto market sold 31,745 new vehicles, up 29.6% year-on-year, and from January to February, the overall sales volume was 69,026 units, up 39.5% year-on-year. Among them, the monthly sales of passenger cars were 7315 units, down 8.2% year-on-year; the monthly sales of SUVs were 14688 units, an increase of 56% year-on-year; and the sales of pickup truck models were 5905 units, an increase of 53.1% year-on-year. In the entire Chilean market, the sales volume of Chinese car brands was 12,581 units, an increase of 89.4% year-on-year, occupying a market share of 39.6%, creating a new record; while the market share of Chinese car brands in February last year was 27.1%, which shows that Chinese brands have huge development prospects in the Chilean market.
In particular, it is worth mentioning that Jianghuai Automobile has developed very well in Chile, and its sales volume in the entire Chilean market has long been within the top ten, and it has become the second chinese automobile brand currently ranked second in the Chilean sales list (Chery is the first). Of course, the good development of JacC Automobile is inseparable from the influence of JAC pickup trucks in the Chilean market. So how are Chinese pickup brands developing in the Chilean market?
A few days ago, the Chilean National Automobile Association (ANAC) released sales in February, and the pickup truck of the Chinese brand became a beautiful landscape on this sales table.
Great Wall Motor sold 1,131 pickup trucks in Chile, up 38% month-on-month, far exceeding competitors, with a market share of more than 19%, becoming the highest-selling Chinese pickup brand.
At the end of 2020, the Great Wall Gun was successfully listed in Chile, opening an important step in the globalization of the Great Wall Gun. On January 20, 2021, the Great Wall Cannon, which has only been on the market for one month, won the authoritative award known as the "Oscar" of the Chilean automotive industry - "Best Pickup Truck of the Year" with its leading product strength advantages and intelligent configuration advantages. The Great Wall Motor pickup truck brand has achieved continuous breakthroughs and upwards, sales have continued to rise, and with the listing of the Great Wall Cannon, the growth of Great Wall pickup trucks has increased rapidly.
The Great Wall Cannon, which has always been famous for crossing the circle, naturally cannot miss Chile, a country full of free spirit. In order to allow Chilean riders to fully appreciate what is the full-scene pickup truck life, the Great Wall Cannon closely follows the Chilean mountain bike trend culture, and the largest Oxford bicycle in the local area has reached a strategic cooperation to interpret the new way of playing the pickup truck.
In Chile's February model sales table, the top five best-selling models account for three Chinese brand models, which are SAIC Maxus T60, Great Wall Gun and JAC T8. As one of the representative brands of "Made in China" to the world, SAIC Maxus has deservedly become a popular target for foreigners to "chop hands" with excellent quality.
Thanks to saic motor's good foundation, SAIC Maxus T60 has maintained outstanding sales and reputation in the Chilean market, ranking first in market share for three consecutive months in 2021. When the T90 was launched in Chile, it was praised by The well-known Chilean automotive media Rutamotor as "the strongest Chinese pickup truck on the market!" ”。
Recently, T90 has won the "third place in annual pickup truck sales" jointly awarded by Tacometro and Publimetro, chilean authoritative automotive media. The T60 is not only widely praised by the media, but also a good helper on the road of racing drivers, and has served as a race support car to provide a strong backing for racers.
JAC pickup trucks also have outstanding achievements on the road of internationalization. Jacque T8 is very prominent in terms of commerciality and fun, and has become a fragrant feast for many off-road circles, and has been unanimously recognized by overseas media and users in terms of performance and comfort.
JAC Pickup will continue to build itself into a leading brand of high-end pickup trucks in China and a world-class well-known pickup brand through the expansion of its product lineup, and bring unprecedented pickup truck experience to consumers with the brand appeal of "with the public, common excellence". With the sinking of various new products under JAC pickup trucks in the market, it is expected to further expand sales at home and abroad in the future.
As more and more Chinese brands go global with an open and innovative attitude, "China's intelligent manufacturing" has also been deeply integrated into the global industrial chain, becoming a "fragrant food" in the eyes of overseas consumers. And Chinese brands still have a long way to go on the road of internationalization, and we also expect more domestic enterprises to deliver good products to the global market and let our own brands raise their eyebrows!