In February 2022, the sales of narrow terminals in China's pickup truck market were 25,942 units, down 6.2% from the same period last year, and the cumulative sales volume from January to February was 56,804 units, down 9.9% from the same period last year. In the opening stage of 2022, the market has indeed encountered greater pressure due to the impact of many factors such as chip shortage, shortening of sales time during the Spring Festival holiday, repeated epidemics, and the Winter Olympics. In addition, the beginning of the year has been the off-season in the industry, so the overall sales volume of the market fluctuates normally, and does not represent the future performance, with the arrival of the industry peak season of gold, silver and silver 4, it will truly reflect the strength of the model in the terminal market.
Note: The narrow pickup truck data does not include N2 types of pickup trucks, electric pickup trucks, pickup truck special vehicles, etc., which can more intuitively reflect the real needs of the pickup truck market, and the narrow data will display non-traditional products (load-bearing body/frameless) separately, making the data more coherent and reference significance.
Great Wall pickup trucks sold 12,643 new cars in February, and a total of 26,525 new cars were sold in January and February, and the market share in the opening stage of 2022 was still close to 50%, and the leading edge could not be shaken. The Great Wall Gun still firmly occupies the top position in the model sales list, with a single month and a cumulative market share of about 27%. The classic product Fengjun 5 followed the Great Wall Cannon, which together accounted for more than 40% of the market, and the King Kong Gun, which had just opened pre-sale, achieved sales of 202 units.
As a new product of the Great Wall Cannon positioning "fashion commercial pickup", the pre-sale price range is 9-12 million yuan, providing two kinds of power of firewood and gasoline, two and four-wheel drive two forms, and three kinds of cargo boxes of TEU, long box and flat bottom cargo box to meet the diversified needs of users. Adhering to the concept of "minimalist aesthetics", King Kong Cannon creates a smart cockpit with more modern, scientific and technological, and fashion elements, leading the trend of a new generation of commercial pickup truck design, which is not only a "fashion business partner", but also an "intelligent life assistant".
Jiangling pickup truck sales in February were 4,187 units, compared with 8,992 units in January-February, down 6.8% year-on-year. The main sales models of Jiangling pickup trucks are Baodian and Yuhu 7, two low-end products, of which Jiangling Baodian sold 1797 vehicles in February, down 3.4% year-on-year, and Yuhu 7 sold 2184 vehicles in February this year, an increase of 9.6% year-on-year. The high-end passenger model Yuhu 9 only sold 187 new cars in February this year, down 31.8% year-on-year, reflecting the decline of Jiangling's high-end and passenger strategy in the past two years.
Zhengzhou Nissan's sales in February were 2,368 units, up 5.1% year-on-year, and its cumulative sales from January to February were 5,725 units, up 14.5% year-on-year. The sales growth of Zhengzhou Nissan pickup trucks in the opening stage of 2022 mainly relies on the excellent performance of the Ruiqi series, zhengzhou Nissan Ruiqi pickup truck sales in February was 618 units, and 1338 vehicles were sold in January-February, an increase of 62.8% year-on-year. As an upgraded and redesigned model, Xinruiqi has certain advantages in product strength and cost performance compared with the same level of products, and has gained in the low-end market and industry customers. The performance of the pillar model Ruiqi 6 was basically the same as last year, with cumulative sales of 3501 units in January-February and 886 high-end Navarra in January-February, which was also basically the same as the same period last year.
As one of the few joint venture brands in China's pickup truck market, Jiangxi Isuzu has increased sales for many years with isuzu quality and endorsement, with sales of 2548 units in February and 5685 units in January-February, with a cumulative market share of 10%. Its two products, Ruimai and D-MAX, have achieved double growth in single-month sales and market share, with Ruimai increasing by 32.8% year-on-year and D-MAX by 12.9%. This year, Jiangxi Isuzu's sales dark horse model Suzuto will usher in an update, launching a gasoline model that consumers have long awaited, further expanding market coverage.
Foton pickup trucks also showed a good state at the beginning of 2022, with sales of 967 units in February, an increase of 1.4% year-on-year, and cumulative sales of 2322 units in January and February, an increase of 4.5% year-on-year, ranking fifth in the industry. Under the blessing of the all-round product matrix composed of the General Series, the Conqueror Series, and the Sap Series, Futian Pickup has been able to maintain its ranking in the increasingly fierce market competition. At present, the main sales model of Foton pickup truck is the General series, with a cumulative sales of 1331 units from January to February, an increase of 3.1% year-on-year, leading the steady improvement of Foton pickup trucks. In March, Foton Pickup will also launch the Conqueror series products powered by diesel 8AT to achieve the advancement of economical tool pickup products and further enhance its competitiveness.
JAC pickup trucks sold 846 new cars in February, and the cumulative sales volume from January to February was 2109 units, ranking sixth in the industry. The main sales products of JAC pickup trucks are T6, T8 and Humtuo, of which the sales of Humtu pickup trucks as a high-end passenger product reached 281 units in February, an increase of 230.6% year-on-year, and the cumulative sales volume from January to February was 722 units, an increase of 259.2% year-on-year. JAC pickup truck this year launched a new T8 model and Humtu's flat bottom cargo box model, will also accelerate the development of diesel gasoline 8AT model, it is foreseeable that JAC will have a good market performance in 2022.
SAIC Maxus, Changan, Qingling, ZTE and other brands have achieved a certain sense of growth in the opening stage of 2022 due to the pressure of head enterprises and the imbalance between supply and demand of mainstream hot-selling models in the market, and the market share has increased. At present, the state of the pickup truck market is that non-main brands and low-end cars have inventory, which can temporarily meet the status quo; the head brand and high-end car are out of stock, and a large number of orders are piled up, which directly leads to the continuous decline in pickup truck sales in various regions, and non-just-needed consumers choose to continue to wait and see or wait for order scheduling.
In terms of sales in 31 provinces and cities, Sichuan has become the top of the list with a single monthly sales of 2034 vehicles and a cumulative sales volume of 4011 vehicles in January-February, followed by Yunnan, a key market for pickup trucks in southwest China. At the beginning of 2022, only 10 places such as Xinjiang, Heilongjiang, Jiangxi and Zhejiang showed a year-on-year increase in sales in February, of which the highest growth rate was Beijing, with an increase of 81.2%, followed by Shanghai with an increase of 61.8%. Although chip shortage and other issues have brought a negative impact to the market at the same time, policy trends have also brought benefits to truck management, "general technical conditions for multi-purpose trucks" will be officially implemented in May this year, with the implementation of pickup truck standardization standards, will provide a more reasonable basis for pickup truck production research and development, policy adjustment.