On March 30, 2022, Fukuda Will Diesel 8AT pickup truck was officially launched. Zhang Weiwei, vice president of marketing and general manager of the marketing company of foton motor group pickup truck division, and Li Jinghao, director of the customer research and development center of the marketing company of foton motor group pickup truck division, were interviewed by the media, and the following questions and answers are provided.
Q1, in recent years, in the face of the epidemic and other macro impacts and the downward trend of the industry, Foton pickup truck "headwind overturn" sales climbed year after year, 1-2 months of this year's terminal insurance increased year-on-year, continue to lead the pickup truck industry, such a growth rate makes Foton pickup truck become the industry's uncompromising dark horse, please ask what is the reason behind the steady increase in sales?
Mr. Zhang: A major reason for the continuous year-on-year increase in sales is due to our customer-centric, market-oriented, and all-round three-dimensional professional product matrix. The great general diesel 8AT listed at the beginning of the year better caters to the demand for 8AT products in the high-end pickup truck market, bringing a 30% to 40% increase to the terminal.
Product design pays more attention to originality, the cannon general in the shape design of the initiative to cater to the preferences of Generation Z consumers, integrated into the many elements of the Great Wall, the national tide is full of style and personality, with its fashionable, trendy appearance, sought after by many young people, the listing is hot.
The Fierce General Diesel 8AT listed this time is the first diesel automatic transmission model below 100,000 in China, which will become a bombshell in the domestic pickup truck industry. Since the pre-sale, it has attracted widespread attention from consumers because of the same gearbox equipped with BMW, and the order is also very hot, at the same time, we have achieved full coverage of the great general and fierce general products chai gasoline, providing consumers with more car purchase options.
In addition to the traditional fuel model, Foton pickup truck has also launched a great general electric pickup truck with a cruising range of more than 530KW, which has also become a blockbuster model sold in our industry, and has been purchased in large quantities by customers in the power grid system, airport system and other industries.
In addition to mass-produced models, Foton Pickup trucks tailor-made 2.5T heavy-duty special vehicles with different application scenarios for various industries, such as forest fire command vehicles, wrecker trucks, aerial work vehicles and a series of scenario-based models, escorting the national people's livelihood industry.
Of course, the intelligent manufacturing quality and industry recognition of Foton pickup trucks are also another reason for sales growth. Foton pickup truck has the only German industrial 4.0+ pickup intelligent manufacturing base in the domestic pickup truck industry, covering welding, painting, assembly, stamping four major processes, of which the welding workshop automation rate of 100%, the vehicle electrophoresis process makes the vehicle anti-corrosion and anti-rust cycle reach more than 10 years, the manufacturing process indicators in the domestic pickup truck industry are in the absolute leading level. The leading production base lays a solid foundation for the quality of Foton pickup trucks, which is also one of the core competitiveness of Foton pickup truck brand that is different from other pickup brands in China. Such qualities will also be continuously recognized by related industries such as communications, electric power, petroleum and petrochemicals in 2021.
In addition to products and quality, the improvement of the quantity and quality of channels is also a fundamental part of our sales growth. In terms of professional channels, the hot sales of products have greatly enhanced the profitability of our dealers, at present, our first-level dealers are nearly 200, the number of channels and the continuous improvement of operation quality, as well as the continuous sinking of the county network, but also let more consumers contact the products of Futian pickup truck.
At the same time, we will continue to lead the industry sales growth through the exploration of new models such as joint co-creation and online sales, and through reform and innovation, we will meet the needs of the younger generation of pickup truck users for personalized and circle scene cars to a greater extent.
Q2, with the favorable policies and the diversified development of pickup truck products, more and more young people have begun to pay attention to pickup models. As young people become the main force of consumption, in the face of the young user group market, what measures does Foton Pickup have?
Mr. Zhang: In China, with the upgrading of consumer demand in the Z era, pickup truck models have gradually upgraded from the past tool use to the high-end pickup truck market dominated by life, circle layer and culture, and rejuvenation has become a development trend at this stage.
For high-end and passenger use, we have a series of great general products, which can fully meet the user groups who love modification and off-road culture. Among them, the cannon general has extensively investigated the customer group of the post-90s and even the post-00s, and also boldly adopted the post-90s designers to make them look more young, fashionable and trendy. Of course, there are also the fierce diesel 8AT launched at this listing conference, which in addition to efficiently pulling goods and meeting the user's tool needs, can also take into account the needs of user life and spiritual level, which is a typical IKEA cross-border pickup truck. Young people prefer to choose automatic models, coupled with more and more cities and regions where pickup trucks are unbanned, this cross-border automatic model with both domestic and commercial characteristics will be liked by more and more young people.
In addition, the colorful pickup town we have created is not only for diversified life scenarios, but also committed to meeting the car needs of tea picking, flower planting, cotton picking and other subdivision scenes through scene-based products, and also hopes that more entrepreneurial new youth can achieve economic wealth creation and spiritual enjoyment through our products, giving them a colorful life. At this listing conference, we also joined hands with new farmers, flower planting tycoons, and online live broadcast celebrities similar to drones spraying pesticides to accurately meet the needs of vehicles in various market segments in the form of co-creation. At the same time, the model of live streaming with goods has also been introduced to various pickup villages and towns through fixed-point training, so that more new young people can become the owners of Foton pickup trucks at the same time, but also rely on the Internet to achieve career leaps and create more wealth for themselves.
Q3, with the rapid development of smart agriculture, more and more scientific and technological products to help new farmers create wealth and realize their dreams. The Fierce Diesel 8AT is a cross-border product that helps people's livelihood and helps young people to carry forward the spirit of daring to break through and dare to create. The price of this product is particularly worthy of attention, the lowest down to less than 100,000 yuan, in the industry can be said to have a milestone significance, please introduce the automatic pickup truck and the fierce diesel 8AT?
Mr. Li: In recent years, with the maturity of technology, 8AT products in the pickup truck market has a rapid growth, in most of the brand of pickup products are still priced at about 120,000, the diesel 8AT price was extended to less than 100,000, but in terms of quality and performance, we do not discount. Commercial can also take into account life, through the creation of a "automatic pickup truck era" below 100,000 levels, to achieve The high-end transformation and curve overtaking of Foton pickup trucks in the true sense of the pickup truck industry.
Automatic pickup trucks provide a better driving experience, easier and more flexible to operate, especially when driving in multi-curve or mountainous areas, automatic transmission is more convenient to drive. The 8AT is powered by a 2.0T diesel powered by century-old Cummins Power Technology, with a Maximum Power of 120 kW and a peak torque of 390 Nm with a maximum power of 120 kW and a peak torque of 390 Nm by Bosch Electronically Controlled High Voltage Common Rail System and BorgWarner VGT Variable Geometry Turbocharger. The drivetrain is matched with the century-old ZF 8AT automatic transmission, and the micro-mix, light-mix, full-mix, plug-in hybrid and start-stop systems can be upgraded in the future. In addition, with BorgWarner's timely four-wheel drive system + Eaton differential lock, the overall handling performance is better and the off-road performance is stronger.
In addition, the 1805 ultra-long flat cargo box has a 1805 ultra-long flat cargo box, which is the 2.0 version in the cargo box, which is unique in the same level of products, and the loading space is increased by 10%; the tail plate of the container is strengthened and reinforced, the horizontal bearing capacity is strengthened, and the loading is more casual, which is the right handy man on the user's business road.
The hard core of the diesel 8AT is not only reflected in the product strength, but also the previous research and development trial test is also hardcore. Our diesel 8AT products are truly century-old global quality, and the core components of the transmission have reached the world's top level. After 527 days and nights of vehicle matching, a total of 28,700 hours of high temperature, high altitude, high cold and reliable durability tests, to provide a guarantee foundation for the comprehensive quality of the vehicle, after the trial is to ensure the reliability and safety of the product, for the user to create wealth journey efficient escort.
The diesel 8AT is not only a helper to get rich, but also a playmate for users to relax their lives. In terms of interior, it is equipped with a new intelligent networked human-computer interaction system, which easily realizes voice control, cooperates with the exquisite interior design of the family car, surrounds the three-dimensional cockpit, human bionic seat, 10-inch large central control touch screen and other configurations, set wisdom and comfort in one; equipped with an openable sunroof, creating more beautiful driving experience. Therefore, outside of working hours, driving with your family to the outdoors and suburbs to enjoy the scenery can also be satisfied.
Q4, with the advancement of the national "double carbon" goal, and the current oil price ushered in the "breaking 9 yuan" era, will Foton pickup accelerate the planning and layout of new energy pickup trucks?
Mr. Zhang: New energy products are also one of our future research and development priorities. In terms of new energy, our steps are relatively advanced, winning the bid for nearly 300 million yuan of procurement of power grid and Hainan Airlines. At present, Foton Pickup trucks have successively delivered hundreds of electric pickup trucks to customers including airports and power grids, which are used as operating vehicles for all walks of life, and help the green and efficient development of power grid systems with leading new energy technologies.
For new energy products, in addition to the existing electric pickups, for modular projects such as hybrid, light hybrid, pure electric and intelligent network projects, we will make full use of the resource advantages given by the group to ensure that the products meet the trend of high-end, passenger, intelligent and energy-saving.
Our new generation of electric pickup trucks, equipped with high-density lithium iron phosphate batteries, has a capacity of 88.55 kWh and a NEDC operating range of more than 530 kilometers. In addition to electric pickups, we have planned diesel 48V light hybrid, gasoline hybrid and even hydrogen fuel models, of course, this is just the beginning, as a professional pickup truck manufacturer, we will definitely follow the trend, develop more models, to provide users with more high-quality, cost-effective new energy pickup trucks.
Q5, just talked about a lot of sales and product content, Foton pickup truck in the after-sales service part of the future what kind of measures to provide customers with better after-sales protection?
Mr. Zhang: For customer service, we always adhere to the service concept of "customer first, service first", insight into customer needs, accurate response and efficient service as our responsibility, and create zero-time difference time-limited service standards, that is, 1 hour of appointment fast insurance, 2 hours of speed rescue, 3 hours of lightning maintenance, and 4 hours of missing parts supply. At the same time, Foton pickup truck also launched the first engine, transmission, front and rear axles of the four major assembly core components of the lifelong warranty, to minimize the customer's car costs.
While meeting the timeliness of service, we can rely on the advanced vehicle networking service platform to provide customers with remote diagnosis, fault early warning and other predictive services, through remote service and fault prediction, greatly reducing the time cost of users entering the station and fault maintenance costs, this measure breaks the traditional passive service model, will be built into a diesel pickup health management expert after-sales, according to the use of vehicles to provide customers with thousands of health management programs.
In addition to Futian pickup truck owners, we provide customers with standardized and indiscriminate service experience by creating a pro-service system for pickup trucks, and all kinds of brand pickup truck owners enjoy the same new car replacement subsidies, maintenance and maintenance, and boutique modification services, fully embodying the concept of endless service.
Of course, in addition to customer service, in the level of customer rights and interests, we also provide black card members, PLUS members and other forms of rights and interests, customers punch card check-in, car sharing, exchange and interaction, additional purchase, recommended car purchase will get rich point rewards, points can be deducted from maintenance costs, you can also go to the point mall to exchange for the desired derivative products.