The existence of pickup trucks is a commercial tool car in the eyes of many people, and some car owners will also modify the pickup truck to become a "fun" off-road vehicle. With the launch of passenger pickup truck products by various pickup truck companies, the image of pickup trucks has become multi-faceted. Perhaps, pickup trucks will become another passenger category after SUVs.
Starting from May 2021, on the 25th of each month, the Independent Automobile Value Spread Index (AVSI) jointly released by the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network Association, which objectively reflects the market situation according to the mainstream pickup truck brands and the hot-selling models of the month, according to the display on the media platforms such as forums, news terminals, and microblogs.
Jiangling pickup truck sales rose, and the AVSI index of medium-sized pickup trucks rose
In November, from the sales ranking of pickup truck brands, Great Wall Motors ranked first with a performance of 20,810 units. In second place was the Jiangling pickup truck, with sales increasing from 4,256 units in October to 7,103 units in November, a significant increase.
The position of sales of other pickup brands has not changed much. Judging from the ranking of the pickup brand value communication index in November, the Great Wall pickup truck ranked first, and the Zhengtu pickup truck and the Changan Kaicheng pickup truck ranked second and third respectively.
In addition, Hebei ZTE pickup truck from October seventh, forward two places, in fifth place. This is related to the exposure of information about its new pickup truck model in November.
Whether the new products listed on December 21 will have a position on the December value communication index of medium-sized pickup trucks will be announced until the December brand value communication index ranking released on January 25, 2022.
Jiangling Domain Tiger 7 attention rose 74.31%
In terms of sales of specific pickup truck models, the Great Wall Cannon and Fengjun 5 still have a good market and sales, and like the AVSI index ranking of pickup truck models in October, these two pickup trucks are still in the top two.
As mentioned earlier, Jiangling pickup truck ranks second in the brand sales list. Similarly, the sales performance of the model was also good, and the Jiangling Domain Tiger 7 replaced the Jiangling Treasure Book, becoming the third place in the sales of pickup trucks in November.
Compared with the value transmission index ranking of pickup truck models in November, the top six have not changed, followed by the Great Wall Cannon, Wuling Zhengtu, ZTE Lord, Zhengzhou Nissan Ruiqi, Zhengzhou Nissan Navarre, and Great Wall Fengjun 7.
Seventh place changed from Fukuda Yutu in October to Jiangling Domain Tiger 7, and the AVSI index growth rate was as high as 74.31%. It can be speculated that the double growth of Jiangling Yuhu 7 sales and AVSI index in November is related to the self-propagation of its users' word of mouth. It also shows the further awareness and concern of pickup truck users for passenger pickup trucks.
summary:
The promotion of pickup truck passenger use is no longer just to do some plus points in appearance, interior and intelligence, but has tried to align with passenger cars in terms of bearing capacity. The launch of these new products is breaking the inertia of the traditional pickup truck industry and accelerating the arrival of pickup trucks and a new era. And China's pickup trucks will become more and more popular!
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, SosouQ, Wukong, etc.), news client (Today's Headlines, One Point Information, etc.) and other media platforms.
Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.