On April 3, the "Tram Report" learned that the official Niutron car app has announced that it has stopped service and is currently no longer accessible. At the same time, when the "Tram Report" checked the official website of Ziyujia NIUTRON Automobile, it showed that "the server could not be found", and the official Weibo content of Ziyujia has also been cleared, showing "no content yet". As of press time, Ziyujia officials have not responded to the above news.
"Entrepreneurship is not halfway and the middle road collapses", this sentence is the most appropriate to describe Li Yinan!
Looking back at the entire process of Li Yinan's car building, from the establishment of the project to the debut of the new brand to the release of the first model, in the past 3 years, the development of the Ziyujia brand has been relatively smooth, but no one expected to be pressed the pause button when the Ziyoujia NV was ready for mass production and delivery.
The earliest project of Ziyujia can be traced back to November 2018, the brand headquarters is located in Beijing, the R&D center is set up in Shanghai, and the R&D and intelligent manufacturing base is located in Changzhou, which is a new new energy brand launched by Li Yinan, the founder of Xiaoniu. In December 2020, Jiangsu Niu Innovation Energy Technology Co., Ltd. completed the registration with a registered capital of 50 million US dollars, and then due to the landing of the production base, in August 2021, Niu Innovation Energy changed its address to Jintan District, Changzhou City, while the registered capital increased by 400 million US dollars from 50 million US dollars.
In December 2021, the "NIUTRON" brand was officially released and its Chinese name was announced as "Self-Traveler". On October 5, 2022, Niu Innovation Energy announced that in order to avoid users confusing the relationship between the "NIUTRON" and "Ziyujia" brands and Niu Innovation Energy, the company officially changed its name to "Mars Stone Technology Co., Ltd.", and the name "Niu Innovation Energy" will not continue to be used in any scenario. Three days later, Ziyoujia's first product, NV, was officially launched, and the car was produced based on the exclusive production line of Changzhou Dacheng Automobile's Changzhou base.
According to sources, Ziyujia and Mahayana Auto have repeatedly negotiated the debt issue of Mahayana Automobile, but many games have not solved the debt problem, which is the main reason why some of the display cars in Ziyujia's offline stores have the tail of "Ziyujia NV", and some are "Mahayana Car NV", which is the key to Ziyujia's final announcement of shutdown.
Dacheng Auto is a new Chinese independent automobile brand founded by Wu Xiao, the son of Wu Jianzhong, the former chairman of Zotye Automobile, with two production bases in Changzhou, Jiangsu and Fuzhou, Jiangxi, covering passenger cars, commercial vehicles and new energy vehicles, and is an enterprise with both traditional energy vehicles and new energy vehicle manufacturing qualifications. However, in less than two years, Mahayana was in a desperate situation, leaving a mess with a debt. Since 2020, Dacheng Auto has been exposed one after another about the problem of arrears of employees' wages.
In October 2022, Ziyoujia NV was officially launched, positioning itself as a medium and large SUV, priced at 27.88-318,800 yuan, providing pure electric and range extender power options. According to official sources, the new car has received more than 20,000 intentional orders within 48 hours of its launch, and will be delivered to users in December according to the plan.
However, the user did not wait for the delivery, but waited for the official cessation of operations. In December 2022, Ziyoujia officially released a "letter to NV users" statement that shocked the entire automotive industry. In the letter, Ziyoujia said that since its launch in October 2022, it has received support from 24,000 intended users, but due to its own reasons, NV cannot be delivered in the short term, and the beautiful journey is about to end without starting. At the same time, it was announced that Ziyoujia will be fully refunded within 48 hours, and the owner will prepare an NV model car and a 200 yuan Starbucks consumption card as promised.
Whether it is the statement of "A Letter to NV Users" previously released by Ziyoujia, or the suspension of services on the official website exposed this time, or the emptying of Weibo, this series of actions means that Ziyoujia is currently in a state of suspension. Of course, whether this means that Ziyujia has been stillborn is not absolute, because even after Ziyoujia announced the shutdown, all its stores in the supermarket layout have not been closed, and the market believes that Li Yinan is still working hard for the resumption of production and listing of Ziyoujia.
It was previously reported that Ziyoujia is suspected of finding Chery to do OEM and deliver new cars, but Chery said: "I didn't get news in this regard." In addition, there is also news on the Internet that there is a procurement project of "Li's new energy vehicle base site leveling project" in Wuhu, Anhui, and the surname matches Li Yinan, so there is news that "Li Yinan's self-traveler landed in Wuhu", but the official also did not respond to this news.
Li Yinan once said in an interview with the media: "If you can't go on, you can't go on." It will definitely be sad, you can only go home and cry ... It's not the first time I've experienced a company collapse, but at least we're going to keep the last money, pay severance pay, N+1, and meet the requirements of national laws and regulations. It's a big deal that I won't do it when I see the money, and I will return the supplier's money first. ”
Li Yinan's official announcement that the next car has attracted great attention in the industry, but today's self-travel home is stuck in the neck of the "car manufacturing qualification", and it is a fact that the product cannot be produced normally, and in the increasingly competitive new energy track, the growth dividend period left for Li Yinan is obviously not too much, and there are many uncertainties in how the tour develops.
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