Blockbuster Event Preview | The 4th ADMIC Automotive Digitalization & Marketing Innovation Summit

After decades of ups and downs, the automotive industry has entered the era of stock. At the same time, the normalization of the epidemic has had a profound impact on the market environment and consumer behavior, and the transformation speed of the automotive industry has been accelerating. The digital marketing of automobiles has become an important breakthrough for car companies to break the stock pattern. With the increasingly obvious role of digital empowerment, automobile marketing is entering a new era, and car companies need to face more new challenges while embracing new opportunities.

On March 25, 2022, the 4th ADMIC Automotive Digitalization & Marketing Innovation Summit & Jincang Awards Ceremony in Shanghai

In this context, iDigital China will be held under the guidance of the Automotive Industry Branch of the China Council for the Promotion of International Trade. The event has a scale of about 500 people, and the guests will discuss automotive digitalization experts such as automotive digital transformation, automotive digital marketing, user operation, automotive e-commerce, automotive new retail and other topics from automotive OEMs, dealer groups, future travel companies, digital marketing providers, automotive media and other automotive industry digital experts. We sincerely invite you who are passionate about automotive digitalization and automotive marketing to join us!

Some of the hot topics:

Digital capabilities for automotive marketing --- data-driven, user-centric

Breakthrough innovation, the resonance of digitalization and rejuvenation of automotive brands

User thinking + digitalization, how to improve the user experience of ecological service brands?

Young people have become the main force of consumption, how can auto brands understand, reach and capture the hearts of the new generation of consumers?

Activate the power of the private domain, a new idea of digital marketing for car companies in the new era

All-scenario data management --- create a new ecosystem for user experience

Layout of new auto retail: it is a new model, a new opportunity, and a new challenge

"Drive" into the metaverse and explore a new track of "nothingness"

Digitalization empowers a high-quality, warm vehicle and human service ecosystem

How to better connect and combine multi-party data to build a digital closed loop?

At the same time, we will also hold the ADMIC Annual Gold Awards.

ADMIC Gold Medal of the Year

Initiated by iDigitalChina in collaboration with industry associations, automotive and marketing digital professional media and authoritative representatives. A total of four award categories - Enterprise/Platform, People, Case and Annual Car List - are set up in conjunction with the ADMIC Automotive Digitalization & Marketing Innovation Summit. Covering the current mainstream digital marketing segments and digital innovation platforms, it recognizes the outstanding representative enterprises/individuals in the field of automotive digitalization and marketing of the year. Through the all-channel industry fission of online and offline integration, the most representative project practice cases and outstanding contributions are collected, and an expert jury is formed to invite top industry representatives at home and abroad, digital marketing service agencies, media, academic experts and other influential professional judges in the industry to give a professional, strict and fair comprehensive selection.