Since the automobile market has entered the era of electrification, more and more people have begun to think that cars are like large electronic products, and many people directly compare cars to mobile phones, citing outrageous examples such as: gasoline car = Nokia, electric car = Apple. Such analogies are actually quite unscientific, and there is no comparison between them.
First of all, in terms of price, the car is not as cheap as a mobile phone, if you choose the most entry-level model produced by a serious manufacturer, such as Geely Panda and Wuling Hongguang MINI EV, the starting price of these two models will come to about 30,000 yuan. And even the more advanced models of mobile phones cost less than 10,000 yuan. By looking for the news released by the National Bureau of Statistics, we can know that the per capita disposable income of residents in the country in 2023 will be 39,218 yuan. From the perspective of purchase and replacement costs, even if you don't consider depreciation, the cost of replacing a car is much higher than that of a mobile phone, so it is normal for a car to be driven for seven or eight years. The trend of rapid car replacement on the Internet is just an illusion caused by self-media, and their reasons for buying cars are more due to the content output and traffic needs of the business.
In addition, the update and iteration speed of mobile phones is still much faster than that of cars, and the life cycle of the design is also shorter. Friends who know mobile phones know that mobile phones have a limited system update and maintenance time, and once they expire, they will no longer provide system update services. At that time, it may not be able to meet the running needs of some new software or games. The hardware configuration is fixed at the factory, and consumers cannot change it by themselves, nor can they adapt to the new hardware. There is no room for upgrading, so the old mobile phone will inevitably face the problem of obsolescence.
There is no such problem in cars, although the working conditions of cars are much more complex and bad than mobile phones, but the use scenarios are relatively fixed, nothing more than commuting, work, off-road, crossing, self-driving. To put it simply, it is only divided into paved and non-paved pavement. Therefore, at the beginning of the design, the manufacturer only needs to carry the hardware that meets the needs of the corresponding scenario according to the positioning of the model, and then ensure that there will be no problems easily.
And with proper maintenance, the car can walk the same way as the car of 30 years ago. In addition, the parts on the car are also mostly modular design, with a high level of maintenance, upgrade convenience, everyone can customize the vehicle for their own car needs or reasonable modification, the flexibility of use is also incomparable to mobile phones.
At the same time, pure fuel vehicles and pure electric vehicles should not be opposed, and there is no substitution relationship between the two. Although the pure electric car greatly reduces the cost of people's travel, it always has to face the hard wound of energy supplement, and we can charge it in many ways with mobile phones, and even the charging can be mobile. Although charging piles have been widely used in cities in recent years, the uneven quality and maintenance level of charging piles still make the energy replenishment experience of electric vehicles quite bad and inconvenient.
If you don't have a home charger, you also need to spare some time for charging, and at the same time charge at a public charging pile, and for the convenience of others, you have to quickly remove the vehicle after charging. These are invisible costs, it's just that many people cover their ears and steal the bell without accounting for it. The experience of using oil trucks is not as slow and noisy as people imagine, but the threshold for good oil truck products is often relatively high.
We need to treat and look at the automotive market rationally, or the relationship between cars and electronic products. In particular, there is the idea of treating the car as an electronic product, and if the car is not operated properly, it is a tool that can hurt people. At this stage, there is still no L3 level of assisted driving in China, and the driver will not take the blame for any accident when using any brand of assisted driving function. So keep a sense of reverence for it, don't rely too much on it and believe it, and be responsible for every traffic participant on the road. At the same time, each product has its own use scenarios and consumer groups, so it is not necessary to bring the fan circle culture into the market. Only by listening to the normal sound can the manufacturer make the right improvements to the product.