With the shrinking recruitment demand in the Internet industry, the enthusiasm of graduates in the class of 2022 for small and micro enterprises has risen, which means that small and medium-sized manufacturing enterprises will also usher in talent reserve opportunities. Zhaopin recruitment data shows that 45.1% of the graduates of the class of 2022 favor medium-sized enterprises with a scale of 500-9999 people, accounting for the highest proportion and higher than the 44% in 2021. At the same time, the choice of graduates for small and micro enterprises has increased, and the proportion of graduates who choose micro-enterprises and small enterprises in 2022 is 3.6% and 34.4%, which is significantly higher than the 1.8% and 28.7% in 2021. This is also a good time for small and micro enterprises to reserve new forces.
Since March 2022, nandu business data news department launched a series of surveys "into the smart factory", after the change in the direction of manufacturing talents, including how the manufacturing industry attracts young people, Internet bulls, returnees dr. return to manufacturing and other trends launched a series of observation reports (poke special topic understanding), this issue focuses on the talent needs of small and medium-sized manufacturing enterprises, the scale of about 100 people, about 500 people and more than 1,000 people of manufacturing enterprises, the results show that, This year, the Pearl River Delta factories in the manufacturing side of the talent is relatively sufficient, in terms of talent gap, small and micro manufacturing enterprises mainly lack of research and development, market personnel and digital talents that can support business expansion, medium-sized manufacturing enterprises are facing a shortage of high-end talents such as digital technology and R & D personnel, and they pay more attention to talent quality than the number of talents.
【Gap】R&D, marketing, digital talents
Nanduwan Finance News reporter learned that this year's Pearl River Delta factories in the manufacturing end of the talent is relatively sufficient, mainly lack of research and development, marketing personnel and digital talents that can support business expansion.
Taking a small household appliance company with about 100 people as an example, its founder Li Yonghua told Nandu reporter that more than 85% of its employees are post-90s, and the production employees at the manufacturing end account for 60%.
"This year we do not need to recruit people at the manufacturing end, on the one hand, the factory production capacity is stable and there is no significant expansion, on the other hand, the introduction of automated equipment, the current monthly production capacity of more than 1 million general-purpose products can basically achieve automated or semi-automated production, personalized, small-batch production of products are mainly manual production." Li Yonghua said.
For small and micro manufacturing enterprises, flexible capture of consumer trends, timely adjustment of business direction and new product research and development are the rules of survival, but also the recruitment needs of enterprises.
"We are currently mainly short of two types of talents, one is R & D talents, the other is marketing talents," Li Yonghua told the Nanduwan Finance Agency reporter.
"For example, the state is promoting the construction of a unified large market and fully exploring the potential of the domestic market, and we also need to find out what is not perfect in the domestic market, so we will recruit relevant business personnel." In addition, for live e-commerce and interested e-commerce, it is also necessary to build a corresponding team, including marketing and research and development personnel. ”
Longchan Cowboy, a Guangzhou garment company with a scale of 100 people, no longer lacks production personnel this year, but aims at digital and intelligent talents. "This year's factory recruitment is relatively smooth, better than the expected effect," said Long Ruobing, executive director of Longchan Clothing, who mainly lacks high-skilled talents.
Long Chan denim clothing factory
Located in Dongguan, Guangdong Province, Roman Intelligent Technology Co., Ltd. is a 600-person manufacturing enterprise, of which nearly 90% of the personnel are concentrated in the manufacturing plant. "We currently have close to the general production capacity can use automated production line production, only some customized parts use non-automated production lines, with the introduction of more and more automated equipment, the production line will be less and less dependent on people," Yan Youchun, chairman of Roman Intelligence, told the Nanduwan Finance Agency reporter, "This year's recruitment demand is mainly for research and development and technical personnel, the goal is to develop IoT-related intelligent life electrical products to enhance the added value of products." ”
(Roman intelligent electric toothbrush production plant)
It is not easy for manufacturing factories to attract new technical talents, especially for small and medium-sized manufacturing companies, most of which do not have excess funds to reserve talents. According to reports, there are 5 people with bachelor degree or above among the Longchan cowboy employees, accounting for 18% of the management, 9 people with college degree or above, accounting for 36% of the management, and 65 front-line employees in the workshop, mainly junior high school education. The age is mainly post-70s and post-80s, accounting for more than 50%.
"In terms of computer-related graduates, the current attractiveness of manufacturing companies is not as attractive as the Internet. On the one hand, the Internet is the industry they are most familiar with, in addition, the Internet has a high salary, fun label, and the manufacturing factory is generally boring and hard, in addition, the living environment of the industrial park is not as good as the Internet enterprises in the city center", a computer industry practitioner pointed out to the Nanduwan Finance Agency reporter, but with the government's continuous support for the manufacturing industry, the Internet industry talent spillover, the talent dilemma faced by the manufacturing industry is also alleviating year by year.
【Demand】Pay more attention to the quality of talents than quantity
Nanduwan Finance News reporter survey found that for the scale of more than 1,000 people in the scale of medium-sized manufacturing enterprises, its talent structure is relatively more perfect, but also facing the shortage of high-end talents such as digital technology and research and development personnel, they pay more attention to the quality of talents than the number of talents.
Shenzhen-based Anker Innovation is a global consumer electronics brand with revenue of 12.6 billion yuan in 2021, up 34.45% year-on-year.
Nanduwan Finance Reporter learned that the current scale of Anke innovation personnel is 3532, of which 790 are masters and above, accounting for 22%; 2341 undergraduates, accounting for 66%; 401 colleges and below, accounting for 11%. In terms of age structure, 55% of all employees of Anker Innovation are under the age of 30, 40% are 30-40 years old, and 5% are over 40 years old.
"Since the beginning of this year, Anker's innovative recruitment needs have come from new business expansion such as energy storage and charging products, the Internet of Things and related robot products. The position is concentrated in the research and development of intelligent hardware products. Anker Innovation told the Nanduwan Finance Agency reporter that the current approach of external attraction + internal training is adopted to expand the recruitment of talents, and hopes that all sectors of society can provide more high-quality employment exchange activities to help manufacturing enterprises attract high-end talents.
Lin's Wood, a brand furniture manufacturing enterprise located in Foshan, currently employs nearly 2,000 people, with an average age of 29.5 years old, and 60% of them have a bachelor's degree or above.
"As one of the earliest enterprises in the home furnishing industry to lay out the big data territory, the construction of digital and intelligent systems covering all aspects of the company's operation has always been the focus of Lin's Wood. Around the construction of digital intelligence, the most important thing in terms of personnel investment is IT talents. At the beginning of 2021, Lin's Wood's IT employees accounted for 10% and the staffing staff exceeded 100. As companies continue to ramp up investment in 2021, IT employees will grow by nearly 70% throughout the year. Wu Shaozhong, vice president of Lin's Home Furnishing, pointed out to the Reporter of Nanduwan Finance Agency, "Followed by the recruitment needs of the product side, such as the introduction of product managers and product designers, the number of relevant employees increased by nearly 100% year-on-year in the past year." ”
According to Wu Shaozhong, the recruitment scale of Lin's wood industry this year has declined compared with previous years, thanks to the improvement of digital efficiency, so that the per capita output has increased, and enterprises no longer pursue the same proportion of quantitative growth of talents, and pay more attention to the quality of talents.
Digital technology has covered all aspects of Lin's wood industry from production to sales
"When digital technology enables Lin's Wood to have the spare capacity to pursue higher quality talents, enterprises will not only cultivate relevant types of talents from their own systems, but also focus on mining and attracting talents from the traditional home furnishing industry, and even dig talents from enterprises with benchmarking enterprise backgrounds across industries, such as home appliances, the Internet and other industries." Therefore, having a diversified industry and corporate background will be the type of talent that Lin's Wood focuses on. Wu Shaozhong pointed out to the Nanduwan Finance Agency reporter that in addition, in the next three years, due to the development of Lin's wood industry's offline new retail stores, enterprises will continue to copy high-quality stores, so the demand for strong related marketing positions such as investment promotion, regional management, and store construction design will be particularly large.
In Wu Shaozhong's view, the difficulty of recruitment is mainly concentrated in IT talents, "on the one hand, the society's struggle for excellent talents is indeed becoming more and more intense, on the other hand, because Offinan's wood industry pursues the strategy of high-quality talents, the requirements for talent standards are getting higher and higher." ”
In order to alleviate the recruitment problem, Lin's Wood entered a new office building, the AIA Financial Centre, at the beginning of this year.
Written by: Nandu Wan Finance Agency reporter Ma Ningning