According to the latest data from the First Commercial Vehicle Network, in January 2022, the mainland heavy-duty truck market sold a total of 78,000 vehicles, up 36% from December 2021 and down 57% year-on-year. Among them, in the case of poor overall sales, XCMG heavy truck sales in January increased by 17% month-on-month, and it outperformed the market market year-on-year and achieved a "good start".
In January, due to the repeated epidemics in many places, poor transportation of materials, and the return of logistics practitioners during the Spring Festival, domestic heavy-duty truck sales can be said to have a sluggish market performance. On the other hand, why can XCMG Heavy Truck achieve such results? Take a look at the analysis report of the First Commercial Vehicle Network.
Sales increased by 17% month-on-month XCMG to welcome the "opening red"
In January 2022, in the face of the gradually fierce market competition, as well as the accelerated appearance of traditional giants and new car-making forces, under the tide of sluggish terminal markets and changeable market sales, the market performance of various heavy-duty truck companies has not achieved the expected results.
However, according to the statistics of the first commercial vehicle network, in January, XCMG heavy-duty truck sales of 1568 vehicles, achieving a "double growth" of 17% month-on-month growth and increase in market share, outperforming the overall market of the heavy-duty truck market against the trend, and the industry position was stable.
In January, XCMG Heavy Truck was able to achieve excellent performance of "double growth" in market sales, indicating that its products have won wide recognition and favor from card friends, and the products still have certain market development space and potential. In the national sixth era and the following year of the "14th Five-Year Plan", XCMG heavy trucks can be said to have grasped the main theme of market development, and have always worked hard to rank higher in the heavy truck industry, laying a solid foundation for the traditional market peak season in the first quarter of 2022.
In recent years, in the face of new patterns, new industries, new technologies and new ecology, XCMG Heavy Truck has focused on improving product quality, focusing on building intelligent heavy-duty truck factories, continuing to increase investment in core components and key technologies of enterprises, while catering to market demand, continuously increasing product technology research and development, and giving full play to its housekeeping skills in construction machinery manufacturing. Since the second half of 2021, XCMG Heavy Truck has firmly seized the rebound opportunity of the coal supply side and the rapid growth of new energy heavy trucks, and has made multi-line efforts to achieve the sixth place in the export sector, the top three in the market segment of the engineering vehicle sector, and the sales volume of new energy heavy trucks in the first group of the industry sales, and in January 2022, it continued the advantages of these segments and achieved good results.
The contrarian growth of sales volume is also due to the abundance of product layout. So far, XCMG Heavy Truck has fully formed a full range of high-end tractors, dump trucks, trucks, and special vehicle products represented by mixer trucks that adapt to various transportation scenarios and comprehensive operating conditions, and its Hanfeng G5 Pro, G7, P5 and other products are best-selling in China and extend the industrial chain to overseas markets, and have been unanimously praised by users at home and abroad.
Deep ploughing products to win the market Those things behind XCMG's "opening red"
At the beginning of 2022, the reason why XCMG Heavy Truck can achieve "opening red", the reason behind it can probably be summarized as the following three points.
First of all, XCMG Heavy Truck has deeply cultivated products, built a "one-piece" matrix, and continuously accelerated its product layout in the past year, which is a strong driving force for its "opening red" in January.
At the beginning of 2021, XCMG's new generation of Hanfeng P series products was released in global glory, of which the Hanfeng P9 high-end tractor reached the domestic leading level in fuel consumption, NVH, handling stability and other key indicators, and then the Hanfeng P5 tractor launched won the "2021 First Lightweight Tractor Award"; G platform products continued to be updated iteratively, forming 33 models of China VI products; since then, the Hanfeng G5 Pro tractor and concrete mixer transporter have been launched. More than 10 kinds of explosive models such as Hanfeng G5 environmental protection muck truck and Hanfeng G7 dump truck have become the "pure money-making weapon" of users, helping XCMG heavy trucks to "win the war" in 2022.
Among them, in the National VI urban construction segment, XCMG Hanfeng G5 lightweight environmental protection muck truck as its National VI dump truck market is the right-hand man, with lightweight, high intelligence to become a benchmark product leading green urban construction, care for green water and blue sky at the same time to provide customers with the best transportation solutions, and ranked first in the market segment.
Secondly, due to the continuous expansion of the brand influence of XCMG heavy trucks, it showed its good strength in January 2022 and won a number of major orders in the industry. At the beginning of January, XCMG Heavy Truck beat seven established heavy-duty truck brands and signed an order worth 400 million yuan and 500 XCMG new energy-swappable pure electric dump trucks with Shijiazhuang Jiaotong Investment Group and Yuedi Group, which won a heavy order for the sluggish market sales of the new year.
Not only that, in mid-January, Chengdu Hengyi, the regional distributor of XCMG Heavy Truck Sichuan, officially delivered 36 Hanfeng G5 8×4 lightweight mixer trucks to customers; in late January, XCMG Hanfeng Tractor Tasting will shine in Wuhan, and Hanfeng G5 Pro Heavy Truck won batch orders...
Third, as ecological environmental protection is put on the overall national strategic agenda, enterprises are paying more and more attention to the importance of vehicle emissions to environmental protection, XCMG heavy trucks are taking advantage of the momentum to increase investment in research and development of new energy heavy truck products, realize the lane change overtaking of new energy tracks, and help XCMG seize market opportunities in January of the new year.
epilogue
Just beginning in 2022, XCMG Heavy Truck will use large orders to light up the industry and achieve "double growth" in sales volume and market share. After the Spring Festival holiday, will the traditional peak season of the heavy-duty truck market still arrive as scheduled? In the first quarter, can XCMG Heavy Truck continue to make efforts on the basis of "opening the door" and create more market performance that attracts the attention of the industry? The first commercial vehicle network will continue to pay attention.