There is a saying in the car circle, "One car is passed on for three generations, and people are still walking", which is Toyota. In the inherent cognition of domestic consumers, Toyota brand cars are synonymous with durable and reliable, "there must be a road before the car reaches the mountain, there must be a Toyota car", "Toyota that is not bad" and other familiar sentences, which also confirms the trust of domestic consumers in the Toyota brand. However, GAC Toyota Leiling single-handedly subverted consumers' impression of Toyota, which can be described as "a good card to play a thin".
As we all know, GAC Toyota Ralink and FAW Toyota Corolla are sister models of the same platform, but last year, Corolla sold 330,280 vehicles, while Ralink sold 229859 vehicles, a total difference of 100,000 vehicles, what is the reason for such a big gap? Leaving aside the influence and different shapes, the quality problem may be an important factor that causes Raling to sell corolla. Judging from the complaint ranking of the car quality network, since the beginning of this year, the number of complaints of Leiling has reached 111, while the number of complaints of Corolla is only 64. It can be said that Raelin sells less than Corolla, but the number of complaints is nearly double, and this contrast is really difficult to make consumers interested.
From the statistical point of view, most of The complaints of Ralink focus on the transmission setback and abnormal sound. According to the feedback of the owner, the vehicle will have a bump and abnormal noise problem in the case of low speed driving, and the body still has a sense of dragging, but the 4S shop says that it is a normal phenomenon. In fact, this is an "old problem" that Has existed for a long time in Leiling, whether it is the previous old models or the new models currently on sale, there are such problems. Although the complaints of car owners continue to be, they have not attracted the attention of GAC Toyota, so this problem has not been solved for a long time, becoming a "pain" in the minds of many Leiling car owners, and at the same time, this has also made Toyota's "quality myth" gradually collapse.
In fact, not only the transmission abnormal sound, according to the owner's complaints, Leiling's engine, A/B column, center console, instrument panel, window, sunroof and so on have abnormal sound problems. One of the owners of the 2021 double engine luxury version of Leiling said, "Less than a month after the purchase of the car, the dashboard has a different sound, the roof is abnormal, the B-pillar seat belt rings, and it starts to ring for three or five days, and then it doesn't ring." In the past month, it has been ringing every day, especially the instrument table is frequent, and it is irritable to listen to more. "If it is said that the problem of the abnormal noise of a joint venture A-class family car with more than 100,000 units is that the user is somewhat picky and sensitive, then the problem of body rust cannot be said."
From the photos provided by the user, it can be seen that the rust of the Leiling body is located throughout the car, such as the steering column, the rear seat frame, the door inner corner connection seam, the rear suspension bolt, the door triangle window weld, the door interior and the spare tire slot and so on. To know that even the current domestic models, there will be very few rust problems, especially the rust situation in the seams of various parts and components like Leiling, combined with the multiple abnormal noises of the body and complaints about the cracking of body accessories and electrical components, it is difficult to believe that as GAC Toyota, which is known for its quality, there are still such low-level quality control problems in 2022. Leiling is undoubtedly "smashing" the rhythm of Toyota's quality "golden signboard", and some car owners said that they had wasted so much trust in Toyota's quality.
It is worth mentioning that the problem of oil leakage from Leiling's engine tubing and shock absorbers is also intensifying, and there have been more than a dozen complaints in February. One owner complained that "during the warranty period, the rear manifold of the engine has a large area of oil leakage, and there is a risk of spontaneous combustion in the gasoline leakage of the high-pressure oil pump.". In response to the oil leakage of the shock absorber, another car owner said, "The 17 models bought in 2018, the rear shock oil leakage problem has been changed once, and the oil leak has been leaked for less than a year, but now it has passed the warranty period and cannot be replaced for free, which is the quality problem of the car itself, and has always trusted Guangfeng's products, but it is really speechless by this rear shock oil leakage." In addition, problems such as the failure of the audio-visual system have also triggered some riders to complain and complain, and these problems will obviously affect the sales of Leiling.
Ironically, Huang Heng, director of the marketing department of GAC Toyota, once said, "GAC Toyota always insists on putting the interests of customers first, and while selling products, it is more committed to providing customers with products and services throughout the life cycle." Looking at it now, Huang Heng's statements and practices are obviously contrary to each other. In addition, Huang Yongqiang, deputy general manager of GAC Toyota, also said, "GAC Toyota has improved the reputation of enterprises and brands with high-value products and high-quality services." It can be said that this is just Huang Yongqiang's wishful thinking.
In general, although Leiling and Corolla have the same origin, the concentration of Leiling's problems is higher than that of Corolla, and the complaints of a large number of car owners also reflect the quality of GAC Toyota to be improved. The stable and reliable quality is the "golden signboard" of GAC Toyota, which loses excellent reputation, which means that GAC Toyota has lost its strong brand power, and the decline in sales has become a nail in the coffin. I hope that GAC Toyota can make a difference and no longer let the owners chill, after all, the situation of the of a thousand miles collapsed in the ant nest is not a new thing in the car market, otherwise, 3.15 is the sword of Damocles hanging above gac Toyota's head.